0 election cycle whether you think any lessons have been learned on the right side of the aisle in terms of voter outrage? can we see any lessons in virginia? >> i've been really surprised. there's been a lot of lip service on the right starting with rnc postmortem report that came out this year, talking about the need to make better investments and the ground game, the use of data and analytics. i don't in talking to republicans at the national or local level see a lot of people who have developed the expertise to do that. this is difficult, sophisticated stuff. your normal sort of political operative staffer types don't have the skill set to do it. in the wake of the democrat's loss in 2004, they invest in a lot of new institutions to house data, do analysis, do testing at great costs that existed on the left. nobody on the right has taken that type of leap yet. >> in terms of the campaign itself, governor, the surrogate issue in virginia was -- has been an interesting one. terry mcauliffe has had the assistance of bill and hillary clinton. he the vice president and president stumping for him. cuccinelli has had marco rubio, ron paul, rick santorum and the duggers. you talk about a dearth of leadership and effective emissa emissaries, this would ab case study. "politico" striking contrast in surrogates in the homestretch of virginia governor's race another reminder gop's larger leadership vacuum and civil war for the soul of the party reeling from last year's thrashing. simply put, lacks a unifying figure that appeals to every part let alone matches the clinton-obama. >> they can do all the marketing republican governors who are social conservatives but they don't emphasize. cuccinelli made that the heart and soul of his campaign. when scott walker and rick snyder and john kasich runs for re-election, they are not going to be talking about social issues. >> howard, i want to talk to you about the mac. if things go that way, terry mcauliffe is going to be governor of virginia. i just said that. a seasoned democratic operative and campaign genius, what do you think the implications are for that in 2016 and also what kind of job is terry mcauliffe going to do as governor of virginia? >> i think he's going to do a very good job. i've known terry for a long time through the clintons. has he an enormous amount of energy, a good salesperson for that state. he's somebody that can work with republicans and democrats. one thing they are looking for is somebody that can go across party lines and work with somebody to get something done. the current governor in virginia had that reputation. he lost some of his luster because of the scandals. cuccinelli was so far to the right on transportation issues, other issues where democrats and republicans came together that mcauliffe seemed like the bipartisan moderate. here is a guy former head of the democratic national committee running as the bipartisan moderate and was in comparison to ken cuccinelli. chris christie for all his bluster and talk has a deserved reputation as somebody who can reach across party lines and get things done with republicans and democrats. people are looking as washington shuts down and doesn't work, they are looking for people who can get things done, reach across party lines and do that. >> live in virginia, nbc capitol hill correspondent luke russert. are you there? there you are. always great to see you, my friend, especially when you're where all the action is. i guess my first question is what's the mood on the ground over there? this is a -- favors terry mcauliffe by six points. if turnout isn't as they hope it would be, it could go ken cuccinelli's direction. what are you seeing? >> that's the name of the game, alex. it's all about turnout. i'm at lovely langley high school, mclane, virginia, a little different than wilson high school where you attended. >> continue on. >> interestingly enough you are right. this is a turnout election for terry mcauliffe. he needs high turnout in areas richmond, norfolk, kind of that hamptons road area. the government shutdown is very much in the back of people's mind especially around welsch d.c. that card is one mcauliffe has been playing a lot. in terms of turnout we're around the 20% mark. the latest numbers in this precinct over 1200 people voted at 6:00 a.m. that's on par with what a normal virginia governor's race election is and mcauliffe people wanted to get that up higher. where we stand right now, obviously the polling was going in mcauliffe's direction. so far the turnout would seem to suggest cuccinelli has a chance as we get forward into the day. in terms of talking to voters, most i talked to are not surprised, on the mcauliffe side. most reiterated this point on more than one occasion. i was a republican. i supported george w. bush. the party went away from me. it's been interesting to hear this from the voters. if you look around the area, these are high wealth areas. they want tax cuts for the most part but they have been put off from the direction the party is going from the conversations i had here. fascinating to see what the turnout operation does around the house. right now slow and steady in northern virginia. i'm sure mcauliffe would like that picked up a little bit. >> sasha, in terms of turnouts, traditionally we think of republicans as having much better operation in terms of turning out voters in off year elections. do you think that democrats are learning the lesson of how to get voters to the polls when the states are not seen nationally as that high but ultimately are quite high for a party -- for a political landscape that sees most action happening at the state level? >> yeah. arguably the biggest shift that's taken place innovation in the world of campaigning has come in terms of mobilizing voters, turns them out, not just persuading them. campaigns especially on the left have gotten smarter about understanding behavioral psychology of motivating voters. what's come away, obvious we have conversations and talk about will democrats be motivated to turn out, enthusiastic about their candidates. all of that has some idea voters are self-driven. we now have a lot of science, hundreds if not thousands of randomized field experiments that showed there are things campaigns can do to make nonvoters vote. they are often very simple sort of behavioral psychology interventions that have nothing to do with the candidates or issues. democrats have mastered those. >> can you give us an example? what's an example of that? >> democratic party of virginia has put stickers on voters doors in the run-up, we see from public records you voted in the 2012 election. another election is coming up. we know from the psychological literature that letting people know that what they thought might have been a private act whether or not they vote is actually a matter of public record. sko psychologists call it social pressure. it's remarkably effective getting people to vote. if you have good data and strong analytics telling you who supporters are in the electorate but not necessarily habitual voters and a lot of volunteers who can put stickers on doors, you have a recipe for driving turnout even if you have terry mcauliffe who you would not think is an inspiring figure for his base. >> wearing an "i voted" sticker. governor, you wanted to say something there. >> i think sasha is right campaigns especially on the democratic side have become more sophisticated and that public pressure about did you vote yet works to a degree. but don't think for a moment that there isn't self-driven voters. the enthusiasm gap still matters. if you look at 2008 when democratic enthusiasm for president obama was at its highest level, unbelievable the turnout. in 2010, the enthusiasm level among democratic voters was way down. way down. all the good techniques in the world couldn't produce a good turnout. the interesting thing is in pennsylvania, we came fairly close even in electing sustek over toomer. president obama said this is about me. enthusiasm can't replace analytics. you have to have both. >> there's also the function of midterm voting and minority and younger voters being habitually not voters. not even just enthusiasm, it's the habit of it. you have a lot of people who see it as presidential only. democrats have been working on this. it was a long project. it was disastrous in 2010 across the board diminution of vote. obama voters didn't see obama at the top of the ticket. second of all, not voting in midterms. that's the biggest thing democrats have to solve going forward because it was a census year. >> problem in 2010 getting my vote turned out. i don't know what you're talking about. at the end of the day my vote showed up. >> i like how michael steele is like i won, y'all didn't. luke, before we let you go, standing as you are in the place you're most comfortable, a high school cafeteria -- i'm sorry. i love you. >> alex, alex, i ate at a refectory, not cafeteria. >> terry mcauliffe, the rest of the races in virginia -- the rest of the seats in virginia, attorney general seat and i believe lieutenant governor seats could also go democrat. e.w. jackson, who is the republican nominee for lieutenant governor -- a tale of euphemisms today. he's a wild man. it sounds like if mcauliffe takes the governor's seat e.w. jackson will not be elected lieutenant governor, which i think is a sigh of relief for many americans who have been listening to e.w. jackson over the course of the last six weeks. are you hearing anything about those races? >> jackson, the guy you mentioned had the famous writing that yoga could be satanic. i will tell you tree pose is the devil but i don't know if yoga itself is satanic, alex. it's something democrats are excited about in virginia, the fact they could sweep all three races and turn the state from purple all the way to blue. what's interesting, the governor's race a lot of republicans have thrown in the towel. a lot have thrown in the to you towel in the lieutenant governor's race. attorney general, republicans can compete, fascinating, local attorney general's race, referendum on national issues. democrats going after this guy for seeing he was extremist zealot on women's rights. women's rights is the thing you here over and over again. republicans attacking attorney generals race, telling the democrat he would be a tax and spend liberal, you don't know where he stands on social issues. interesting to see what happens. if democrats sweep all three, a huge issue. two other things to take a look at. what role does a libertarian play? if he's around 10% hurts cuccinelli. last factoidf mcauliffe pulls this off, which indications are he would, he will be the fourth governor in a row of virginia to have not been born in the state and come above the mason dixon line. we're a long way from old virginia, my friend, a long, long way. >> i love when you end segments like that. my friend luke russert, thank you for putting up with me and thank you for your reporting. >> take it easy. despite criticism of post sandy embrace with president obama, chris christie has remained ahead in the new jersey gubernatorial roles. don't let his moderate profile mislead you. chris christie is a classic conservative. we'll discuss that next on "now." if yand you're talking toevere rheuyour rheumatologistike me, about trying or adding a biologic. this is humira, adalimumab. this is humira working to help relieve my pain. this is humira helping me through the twists and turns. this is humira helping to protect my joints from further damage. doctors have been prescribing humira for over ten years. humira works by targeting and helping to block a specific source of inflammation that contributes to ra symptoms. for many adults, humira is proven to help relieve pain and stop further joint damage. humira can lower your ability to fight infections, including tuberculosis. serious, sometimes fatal events, such as infections, lymphoma, or other types of cancer, have happened. blood, liver and nervous system problems, serious allergic reactions, and new or worsening heart failure have occurred. before starting humira , your doctor should test you for tb. ask your doctor if you live in or have been to a region where certain fungal infections are common. tell your doctor if you have had tb, hepatitis b, are prone to infections, or have symptoms such as fever, fatigue, cough, or sores. you should not start humira if you have any kind of infection. ask your doctor if humira can work for you. this is humira at work. many cereals say they're good for your heart, but did you know there's a cereal that's recommended by doctors? 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