that connection. >> well, thank you. i mean, i took this from the lessons we have learned from abraham lincoln who basically had a moral cause, the saving of the union, but he also understood that voters have self interest in mind. when you look at communication, he communicated in a way why this wasn't certain peoples self-interest that we have to keep the union together and defeat the confederacy. i think every single issue that the biden campaign should talk about, i do believe it in a broader message as the president discussed about changing our democracy and keeping fighting threats to it by maga republicans, but i think voters will only tune in and only engage in that because they are worried about it or on their table. they are worried about their kids education. they are worried about many things. woman's health care freedom is totally tied to whatever we have a democracy. the rising of democracy is totally --