>> do you want any noodles? >> reporter: it's forced some tough choices in the check-out line. >> what's that been like? >> humiliating. you've got to pick and choose your battle, who am i going to upset? myself, my kid? what kid? you know, it's not going to be the full fulfillment of a meal. >> reporter: the decisions made in these aisles go way beyond dollars and cents. staying on budget can mean the difference between fruits and vegetables being swapped out for less costi sugary cereals and processed foods. >> last year more than 38 million people lived in food-insecure households. more than 9 million adults lived in households with very low food insecurity. 6 million children lived in households in which both the children and the adults were food insecure, and half a million children lived in households in which one or more child experienced very low food security. i recently spoke with award-winning chef, social activist and the new goodwill ambassador for the united nations world food program, andrew zimmern, and i asked him how covid exacerbated the food insecurity problem in this
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