for black people what the real stakes are, and what the impact will have on their lives. that's the tradition that capital b is following. >> i love that. really, for those of us who navigate newsrooms, there's such credo to these niche outlets, when we think about the rules in journalism, they offer censure white men. rules made up by folks that don't look like us and that's everything from standards and practices at network outlets to editorial decision makers that not only print and broadcast as well. the space has to be disrupted and you're right, people have abandoned the mainstream press because of reasons like that. how do you plan on getting people to consume your content,