why they would only scale back, time to go cold turkey. >> it's exactly right. places like mondale eaves we're calling that humanitarian assistance, with those oreo cookie's, you've got to think of those companies that are there with some pretty halfhearted excuses many great companies left, and we don't need to celebrate them, they've gotten plenty of celebrations. technology companies are rarely the early movers. but in this case have the oil service companies, i can understand why they're still handing on -- haliburton, summer jay, commons engine, or some of these fashion companies, uniqlo. vehemently their, forgot, no burger king, amerisourcebergen. and then the ad agencies, you name the ad agency. you advise anyone else on how to manage spin, ogilvie, such an ethical responsible firm.