content being so great they will convert people who haven't been paying to start to pay. >> reporter: netflix doesn't have your subscription. will they get your subscription? >> no. >> not what netflix wants to hear. the company estimates there are 100 million households sharing passwords. that means money lost. >> 100 million, wow. it's the chalk and the numbers that you see. my boyfriend's best friend's mom. >> everyone has to brace themselves. >> thank you. we are two days out from super bowl sunday. when you watch the big game, the famous commercial spots will be more expensive than ever. this year's prices have topped $7 million for a 30-second spot on fox. it's the third consecutive record breaking year for prices. joining me, morgan brennan.

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