biggest business brand out o the year >> we're showing sam bankman-fried right there, the head of ftx in a lot of lega trouble. dominoes are falling let's move to your nex brandaun that is elon musk and twitter. >> yeah, this is amazing to me the fact that what has happene -- he has gone from - his personal brand has gon from this guy who is thi almost angel come down to brin us into the future to send u to space and bring electri cars his ego and his vanity and his megalomania say, i want to get in the middle of this and take over twitter since he's taken it over, half the advertisers have left. testing has fallen into th ground to come back and say we should allow hate speech and allo various exploitative typ things on this is stunning his brand is currently incredibly tarnished hato figure it out as of right now, this is probably the biggest busines