>> first of all the early bird gets the worm, okay. don't wait till the last minute to go buy your turkey. >> reporter: according to the american farm bureau federation, the average cost of thanksgiving dinner is up 14% this year. grocery stores say they're trying to hold prices down but much is out of their control. is there a supply chain with things we like to put on our thanksgiving table? >> the supply chain is bending, kerry, it's not broken. >> reporter: in stores like this in south carolina and california, temporary turkey shortages. the strain is resulting in a more expensive dinner. a 16 pound turkey, up 24% this year. to 23.99. frozen piecrusts, up 20%, and fresh cranberries, up 11%. >> supply chains as they relate to specialty crops have just gotten more expensive. gran cranberries in wisconsin have to deal with wuch f much