>> it is. as this couple was living a vivid and public life, it turned out, prosecutors say, they were sitting on billions. >> reporter: a day after celebrities like lebron james and larry david appeared in cryptocurrency commercials during the super bowl -- >> call your own shots. >> reporter: -- this new york duo, dubbed the crypto couple, appeared in court, charged with laundering billions in bitcoin. 34-year-old ilya lichetenstein and 31 heather morgan are tech entrepreneurs. lichtenstein describes himself as an occasional magician and is the founder of a digital wallet company designed to stop fraud and terrorism. morgan, who once wrote that strong personal branding is essential as a founder, dispensed advice on tiktok. >> i'm going to tell you my secret for making dreams a reality. >> reporter: wrote about how to avoid cybercrime and even rapped. ♪♪ but all that time, according to the doj, the couple had the proceeds of a 2016 crypto theft