and the $80 million he's spent covers months of campaigning. bloomberg by contrast has blown through his in just two weeks and so far it's gotten to him 5% nationally. it's off the lead but also better than a bunch of candidates who have been running longer than bloomberg so bloomberg has bought himself a quick 5% in the polls. the question becomes will it be just as easy to buy another 5% and on and on or is there a ceiling for a candidate like bloomberg who has all the money in the world but who also isn't running in iowa, new hampshire and all the early states. bloomberg is trying to bypass those states and history says that's a losing strategy, when his name is missing from all those leader boards in february everyone is going to forget about him. then again no one has ever tried this kind of strategy with this kind of money before.