skeptical people have greater trust for local media, so there are fellow conservative radio hosts who i spoke to who said, yeah, this could certainly have an impact on the listening population to see one of these guys they're listening to and they're trusting and they're taking advice on stuff like this, and then they just see them die like snap of the finger. >> do you think that their voices, to their listening audience superseded that of government voices? i mean if you get what i'm trying to say. >> certainly. >> yes, you think so? >> yes, absolutely. i mean much of the vaccine skepticism comes from a place of, i don't trust the government, i don't trust what mainstream sources are telling me, and these are guys who have an audience built up off the idea that i am not the mainstream source, i'm going against what the government is telling you. you know, i'm saying the things that other people don't want you to hear. >> yeah. >> so to see these guys have that happen to them, and also two of the three guys, at least according to their families,