Turbo charged inflation. However i am concerned that the first mandate might be upended by higher rates. Right now, after that barn burner of an employment number last friday, its difficult to fret over job losses. Ive been worried about the precariousness of our trading partners like china. But china is back in bull market mode, even if the strength is in consumers and not industrialrelated. The data out of europe is pretty strong, that i follow. We know a lot of the strength comes from weaker euro. Companies that sell in europe rows are taking share from american competitors. Thats decidedly bad. But to worry about china or europe, that seems wrong. There will be negative reverberations in emerging markets. Thats a given. Theres always people caught up about a rate hike. But these ramifications are inevitable and youll hear about them every day for weeks on end. Most important, i believe the dollar will soar on a rate hike, causing the exports of our companies to decline dramatically versus overseas competitors. Well have playoffs as manufacturers cant keep up, as we open borders versus every other country. They seem to be ofofet right now by additions throughout the rest of the economy. Why, with all this gloom, do i believe that a rate hike has to happen . Because neither the stock market nor earnings matter when it comes to these things. Soonererr later it has to happen. The goal in this show is to help you find a bull market somewhere, anywhere, even when the environment gets more difficult and it will get more difficult whwh the fed starts raising. When the fed is lowering rates, there are so many great groups to own that the ly real issue is to fire out their relative faster. Some groups move too far ahead, others play catchup, back and forth. When rates go higher, lots of sectors go down. Dont listen to whateople tell you, theyre just toyoung. Initially, until the economy can handle the hike, youre going to get a lot of losers. Beware of stocks around 3 . That 3 yield will be pitted not against the first rate hike, which will be minuscule, but the second or third or fourth. They will be immediately talked about in addition to the second one, the moment the fed hikes. It wont really matter that the fed says theyre one and done or one and wait. In j juary well get anothth rate hike. Thats just how it goes. Again, im older, and ive seen it. The same people clamoring for rate hikes will be more emboldened, not less. I i re about stocks, ill tell you its bad for stocks, but its going to happen. If youre buying a stock with a 3 yield thinking it will protect you, others disagree, mainly the big hoarders who will sell those stocks and wait for higher rates for long term treasuries. The older stocks say theyre peeking. They dont go up with terrific Sales Numbers anymore because the big money is betting theyve peaked already. Housing is booming in a lot of people as people realize its better to buy than rent. T. But credit is still hard to get. Unless you dont need it, i ink owning stocks in autos and housing will be a mistake. Third, healtltare stocks usually do well when the economy is slowing. Remember, the big money is taking its cue from the fed, which is saying thingsre accelerating, or of course they wouldnt tighten at all. Retail and restaurants will fare okay because of higher wage growow and retail warm weather. The public has more money to spend because of higher wages. However,r,ecause of higher wage costs that precipitated the fed rate hike to begin with, it will take a long time for the positive of to take home. Whwh can we buy when the hikes ststt . We saw certain stocks, mainly financials, not go down that much, because enstitutions want to own them so badly that they dont come in. Trust was itching to buy some of those stocks. The banks will make more money off your deposits when rates go up. Circle back to the highest Growth Stocks because so much money is dedicated to finding high growth names that can maintain strength despite a rate when their stocks come down on days l le today, they want to buy them. Think f. A. N. G. Then one last group to think about, the most important of all, even as i havent talked about it in relation to rate hike. These companies will feel the heat from activists. Thats where the real value will felt. M m wont be squelched b bthis. There will be a lot ofofotential takeover. Big Companies Know the cheap money days are about to end. They have to take advantage of them. The same way you have to borrow moneneto buy a house before the fed starts tightening. Weyerhaeusers transaction was announced this very morning. Its important to beat the fed to the punch. I like weyerhaeuser here. Canadian pacific, rumors it might try to take over forred for southern. Or how about all those things about apache that might be acquired. Bottom of those fit this bill that im describing. Heres my bottom line. Im not saying im sanguine about a right hike. Far from it. However, it is inevitable for december. I know what happens when the first set of rate hikes begin and its not goofor the vast majority of stocks despite what people tell you. Theyre people who tend to be unger and have not lived through it. Thats what you saw today. All i want is for you to know weve been through this cycle many times before and you better get used to it. Rocky in north dakota. Caller yeah, hello, mr. C. First of all, i want to thank you and stephanie who i see as the prince and princess grace when it comes to taking care of us little ones. T corp. When it comes to that mergererith niagara bank. Buy more on the dip, sell, or hold . Jack moore is now my alerts. Ive worked for years with steph even. I talked to her all the time. I like key. I like key because i think beth moody is doing a good job. When beth made that acquisition, and you know beth moodys been on our show a lot, people hated it. I think its an opportunity to get into the bank cheaper than you would if she hadnt made that acquisition. How about mike in my home state of new jersey. Mike, mike, mike. Caller booyah, a threering bar number and bailey booyah. That was a high spirited booyah. That was an eagles win over cowboys booyah. I saw a nice bump in dupont. I want this for five years plus in my retirement account. I would like to add more. No. I think you can wait. I dont particulully like this market after this big, big, big employment number, were probably in for a couple of days of rough stuff. Why dont you wait. Dupont is up in a straight line. 63, 64 is s ne. Mike in new york. Caller booyah, jim, thanks for all your hard work, an honor and a pleasure to speak with you. Thank you. Caller ive been watching bb t stock in a while as a play on Rising Interest Rates with the fed. Its been up quite a bit over the last a couple of weeks. Do you think theres still some upupde here . When i was frantically trying to find bank stocks to buy, for my travel trust, this is a great opportunity to buy bb t. I did just what you d, it was up so much. Ive got to wait for a pullback. That pullback may never come. All right. Its time to accept that a rate you cant fight the inevitable. Now that you know what it can do to the stock market, you have to get used to it. Its just going to happen, everybody. On mad money tonight, one of the hottest cybersecurity names in the game, but is it getting dragged down by cocoetitors . Have the ceo. I know many of you like the stock. Im revealing whats killing companies ahead of the holiday season. Plus the name behind many of those prepaid gift and debit cards thth you saw near the cash register. But can black hawk network hang in in the digital age . Ive got the exclusive. Stick with cramer. Annououer dont miss a second of mad money. Follow jimcramer on twitter. Have a question . Tweet cramer, madtweets. Send jim an email t mamaoney cnbc. Com or give us a call at 1800743cnbc. Head to madmoney. Cnbc. Com. Whenever we get a nasty market pullback like we did today, i think about coming back to companies riding powerful secular trends to see if theyre worth picking up in the weakness. Take blackhawk, the leading global distributor of prepaid cards and gift cards, serving hundreds of brandsdsnd running incentive and Loyalty Programs for business partners. The retail space may be a tad soft right now, more on that lalar, but the gift cardrd industry has been growing by leaps and d unds. You Better Believe gift cards will be the number one present going into the holidays. They create gift card to let you bubuactual publicly traded stocks including household n ne companies. How about blackhawk itself . The stock has been roaring higher to the point where its almost double. When they last reporord in midoctober, even though the company blew away their earnings estimates, the guidance for the next quarter was more conservative than expected. The stock got slammed, falling 10 in a single session. Since e en blackhawk has coming roaring back to the point where its an only a couple of bucks below its all time highs. Will it ep climbing or should we be worried about the weakness ininetail in general . Lets go to bill tauscher, with just to mad money. Good to see y y. Ever since you were spun off from safeway a couple of years ago, every time you report, theres this bizarre drop and then you come right back. Is it because youre so transparent you actually say things like, we werent happy with this, this was a little short . Because i have to tell you, overall the totality of the call was very good. But i was shocked it went down 10 . Jeez, i hoped you were going to explain it to me. I was shocked. We were pleased with where we are with oururecular results and business forces. It was a bit of a shock. I cant quite decide whether i should just quit giving earnings calls. Maybe thats the thing. In the call, something you mentioned might happen, i want viewers. Gift cards to give people stuff and etfs. How will that work . We created a prepaid card, goes on a specialty rack for gift cards. Weve got it testing now in n 00 storeses we did a lot of consumer research. You go to a rack, buy the card, give the money at point of sale like you do for a gift card. That card is now loaded. It directs you to a websiti, a stockpile website, ingenious website, it allows you to register in a matter of a couple of minutes. That 50 worth of stock you get to buy. If you think about stocks, a lot of them are high priced, a lot of people dont know how to buy stocks or buying 800 stocks doesnt work. Buying partial allows us to use a prepaid card. The research told us two things. But 30, 40 of the people are really uncomfortable with tradininthe stock market, dodot know how to do it, cant figure it out. There is a big selfuse component here. We think a whole bunch of people will get comfortable with stocks because of what were providing. And then the second one is, gifts for kids or family members, younger people, to teach them about stock. This is what im thinking about. Im going to give my kid a gift of apple stock. I feel a lot better that i gave him stock and taught him a lesson. Thats what i was thinking. For thanksgiving i like to send my kids cards, itunes or whatever. I was thinking, i should put in one of yours, but im a not where the test is. No, its only 1500 stores. And thats just a test. Well get it going sometime this year into next year. This is your big season. It is. Places like germany . Oh, yeah. Just about everywhere except for the far east. Because i know youre starting to move big into china. Yeah. Why are your ebitda, your numbers, so much why do you make so much less in europe than here . Part of it is because around the world, were behind the curve than we are in the u. S. Were juju not as mature. We went for a long time investing, and in any business, you go over the curve in profitability and the marginal profitability is much greater. I think internationally well see profitability gains outpacing the u. S. . How is the loyalty thing going . We made this big move to go by companies basicicly based on a trend, just like gift cards are a bigger portion of gifting, gift cards are now becoming a bigger portion of incentives. Right ct example of that is thesloyaltprograms f even yououown company, where did u get points. And those points you go somewhere to get rewards. It used to be merchandise or travel. Every year gift cards become a bigger portion of what people choose. It was a natural place for us. Were the biggest in gift cards. We have all these scale in economies. If we went and got really quality companies, we could build synergies that are natural with our gift card pduction and see growth, because it is a growing industry. And its working wonderfully. Is the irs going to shut it down . I know right now theyre okay. Is there a certain level where the irs will get involved . No, all the gift cards given for Employee Incentive programs, its all taxcompliant. Our systems do all of that. Who is wering the technology . Samsung . If youre talking about the incentive programs, thats all our platforms. If youre talking about the technology to pay for things, apple pay, samsung pay, android pay, were basically putting ourselves inside those payment vehicles, so you can store cards and pay with them. This is how youll stay one step ahead of the posse. Thats right. Visa, mastercard will tell you its going to take time to get out of plastic. It will. I sure hope the test succeeds and i can give my kids some apple so they can hold it rather than some itunes so they can spend it. Thank you so much, bill, good to see you. Blackhawk holding. H. A. W. K. Stay with cramer. Coming up, much of the biotech cohort in the crossfire, including horizon pharma. After giving wall street a peek at its revenue, is it timeor a Second Opinion . Cramer has the exclusive with its ceo. Theres something out there. Its a highly contagious disease. It can be especially serious even fatal to infants. Unfortunately,y,any people who spread it may not know they have it. Its called whooping cough. And the cdc recommends everyone, including those around babies, make sure their whooping cough vaccination is up to date. Understand the danger your new grandchild faces. Talk to your doctor or pharmacist about you and your family getting a whooping cough vaccination today. Jill and kate use the same dishwasher. Same detergent. But only jill ends up with wet, spotty glasses. Kate adds finish jetdry with five power actions that dry dishes and prevent spots and film, so all thats left is the shine. For better results, use finish jetdry. Weve been changing things up with ky love. Oh yeah. Its a pleasure gel that magnifies both our sensations. It gives us chills in places weve never gotten chills before. Dare to feel more with new ky love. Laundry can wreak havoc on our clothes, ruining them forever. Sweaters stretch into muumuus. And pilled cardigans become pets. But its not you, its the laundry. Protect your clothes from stretching, fading, and fuzz. With h wny fabric conditioner. It not only softens and freshens, it helps protect clothes from the damage of the wash. So your favorite clothes stay your favorite clothes. All right, wait. Now, suddenly people get their retails weak and costs are heading higher. Now we realize its bad for business when its so warm outside in november. Now we understand that a higher line of retailers and restaurants, especially since their earnings have been inflated by lower labor costs. Now we get our heads around the idea that healthcare costs have gone up enormously since the Affordable Care act kicked in and premiums are beginning to soar throughout the country. Now we know that virtually all retail is being hurt by amazon. Okay. Now we get that when a company likehole foods disappoints, it wont be able to perform like we want it too. Its not like any of this stuff was hard to see coming. You need to go to the store to see what was g gng on. When i walked into costco, i saw fall jackets. I was wearing tshirts and jeans. The wife said buy it. I watched every patron come through. They didnt even look at the humongous display of warmer goods because it was too darn warm to contemplate it. Then i went by t tse beautiful heavy cotton calvin klein sweaters, something i might wear to an eagles game with a jersey on top of it, maybe a demarco rray. Then i said, what was i doing buying two pieces of warm apparel given that it feels like the fall hasnt even started and its2 degrees and i was running thair conditioner all night . Sure, theres going to be a winter. But not until you see the whites of this winters eyes do you feel like shelling out for warm clothes. Theyve got terrific goods for when its snowing, but you want a warm northface coat right now that makes you look like the michelin man . I dont think so. When you see these minimum wages go up, who do you think they apply to . They apply to restaurants like that i mentioned. And fast food companies, the competitive institutions offering benefits seem to be dying on the vine. The heck with that. I can only imagine everyone getting these bills at once and getting crushed by higher fees. Well ultimate g g it ratcheted down so when stocks dont react to downgrades, like j. P. Morgan taking down price targets for macys, dillards, and other good stores. You might have thought macys peaked, couldnt possibly get down belel 50 bucks. Where it tried to stabilize hard last week. Here it is down another 6 , yielding 3. 1 . Two years ago macys had more than 4 million shares outstanding. Now it has 3. 1. We dont get a bottom until people feel like their sposable income has s sen compmped to the past. Right now the headwinds are brutal and there is no sign of a respite on the horizon. Sam in illinois. Sam. Caller booyah, jim. Caller thats my son. How are you doing . Will a strong dollar hurt them . Yes, the strong dollar will hurt monster beverage. Only if it hurts them. Cocacola will buy the rest. This Distribution Deal they made with cocacola is much bigger than people realize. You will feel very, very pro that company. How about we go to matt in north carolina. Caller babababooyah. I would like to get your long term opinion on panera bread. Its been sucking wind. My travel trust knows that. All the restaurants are going down. I think panera 2. 0, the revolutionary new way theyre going to be doing the stores will help them. I see 5 down, maybe 20 up. W. B. In iowa. Caller this is w. B. From des moines. I am a devoted follower and a repeat caller. Excellent. When we were out there, we did the university of florida. Caller we can play some football now. Unbelievable. Caller with the delayed but impending merger decision, what are your buy, sell, or hold thoughts on staples or office depot . No, i dont want to be in any one of these. Costco and amazozocan run over any of these companies. They closed the staples across the street from me. I feel these are uninvestable right now. There are too many headwinds that just dont want to quit. At one point these names will be too cheap to ignore but were just not tre yet. Horizon pharma has gotten crushed thanks to valiant comparisons. Wow. But after its latest earning does imarket have it all wrong . I have the ceo. After todays decline, is it possible the party is over for cybersecurity