>> announcer: "tt2w`t3n`!d$ bt@qh14 tt2w`t3n`!d$ "a@qx=p tt2w`t3n`!d$ bm@qs6\ tt4w`t3n`!d$" dztq 4@( tt4w`t3n`!d$" entq ddh tt4w`t3n`!d$" gzt& ]c0 tt4w`t3n`!d$" hnt& mm\ tt4w`t3n`!d$" iztq '$$ tt4w`t3n`!d$" jntq 5td tt4w`t3n`!d$" lzt& -98 >> sexy music. >> yeah, talk about scoring. it is one. most iconic publications in history, and now "playboy" is taking a huge chance by getting rid of the thing that made them legendary. >> no more nudies. is that what people call it, nudies? >> i guess. skin? abc's nick watt is giving us a and we're "up all nightline." >> reporter: "playboy" is the most famous nudie mag on our planet. hidden in grandpa's closet and cousin billy's high school locker, on newstands around our globe. >> the rabbit head logo is among the three most recognized logos in the world. >> reporter: along with nike swoosh and apple's apple, but "playboy" is with this weekend's revolutionary relaunch, it's a nudie mag. >> the buck stops in my office if it fails. >> reporter: no more. how can that work? what will that look like? well, here's the cover girl. >> have your parents seen this? >> no, but my dad as the first one to be like you better [ expletive ] do "playboy" because he really wanted me to be in it. >> what? why? >> because he -- it's historical. >> reporter: more from her in just a minute. but first -- >> hef's on board with this? >> oh, yeah. >> reporter: okay. this 62-year-old magazine is still owned by the now >> he is a man at his leisure. >> reporter: so, why go nonnude? >> we relaunched our website in the august of 2014 as a safer, non-nude experience, and it exploded. >> traffic skyrocketed. >> reporter: and bigger than business, there's philosophy. >> being a brand that challenges the norms has always been a part of "playboy" and being that nudity doesn't challenge the norms anymore, it doesn't make much sense to stick with that. >> i think the girl next door doesn't exist anymore. she's doing selfies and taking pictures down her shirt. >> reporter: pamela nailed it. this is what a non-nude "playboy" shoot looks like in 2016. sarah mcdaniel, instagram star. famous for flawed beauty. those different colored eyes and this is her cover. >> the first person to even be on "playboy" was marilyn monroe, so to me it's a huge honor. mean to you? >> "playboy" to me means freedom for women, like feminism and expressing yourself and no holding back. >> reporter: it doesn't mean nudie ladies in a magazine? >> i guess it did but now the revamp and everything now, i feel like it's a completely different thing and it's more about the women rather than just like, you know, baring it all. >> reporter: the idea is you can now read "playboy" on a train, leigh it on your coffee table, without blushing. > i would say that was probably one of the hardest parts of the whole process is finding out where the line was and then walking up to it. because we need to be -- we still have to be who we are. we have to be "playboy" with that edge, the sexiness. and how sexy can we get? it's a question we ask each other every day. i can't wait for people to see this. >> reporter: i'm nick watt for "nightline" in beverly hills, california. >> i'm glad you and "playboy" have the same philosophy. >> which is? >> how sexy can i get? >> is that right? i guess now we'll actually have to read it for the articles. no more "playboy" nudes and no more scramble tv. >> scramble tv, huh? who knew. >> you had to know the work that it took. you know what i'm talking about. >> we're learning so much about you, mr. gibson. coming up, "insomniac theater" time. >> i would study the scramble tv. "insomniac theater" time. >> study the scramble tv. yeah...just wait 'til we hit ten thousand feet. i'm gonna take mucinex sinus-max. too late, we're about to take off. these dissolve fast. they're new liquid gels. and you're coming with me... wait, what?! you realize i have gold status? do i still get the miles? hh-h d-5 hd-5 hd-5. start the relief. ditch the misery. let's end this. i did everything i could to make her party perfect. almost everything. you know, 1 i n 10 houses could get hit by an expensive septic disaster. but for only $7 a month, rid-x helps break down waste. avoid a septic disaster with rid-x. it added this other level of clean to it. it just kinda like...wiped everything clean. 6x cleaning my teeth are glowing. they are so white. 6x whitening i actually really like the 2 steps. step 1, cleans step 2, whitens. every time i use this together, it felt like... ...leaving the dentist office. crest hd. 6x cleaning, 6x whitening i would switch to crest hd over what i was using before. (coughing) coughing disrupts everyone's life. that's why there's delsym. delsym's advanced time release formula helps silence coughs for a full 12 hours. all night... or all day. this is mineral build up it collects leaving gross germ-ridden stains. clorox toilet bowl cleaner with bleach is no match for that. but lysol power toilet bowl cleaner eliminates mineral build-up effortlessly and kills 99.9% of germs. why choose anything other than the power of lysol? and to keep it that way for up to 4 weeks try lysol automatic toilet bowl cleaner. (sounds of birds whistling) music introducing new k-y touch gel cr me. for massage and intimacy. every touch, gently intensified. a little touch is all it takes. all right. in case the super bowl isn't enough entertainment for you this weekend, there's always the >> let's check out what's hitting the box office this weekend, shall we? starting with "pride and prejudice and zombies." yeah, you heard that correctly. jane usa austen's classic novel with a slight twist. this film sees elizabeth bennett and mr. darcy uniting in the name of love and in the slaying though he were dead yet shall he live. >> you're quite rude. >> and jesus cried out with a loud voice. >> no, don't. don't. >> not surprisingly, this is not looking like a classic. alan of the village voice says, it fails from "a" to "z." it's neither good nor a good zombie flick. >> lindsay barr of the "associated press" says it might have ever been better suited to a television adaptation. >> that's a little bit rough. turning to "hail, caesar!" directed by the coen brothers features an "a" list catch that includes george clooney, jonah hill, scarlett johanssen. and josh brolin who plays eddie mannix, a man whose job is to solve problems at a major hollywood studio. already dealing with an angry worse by his prima donna star >> now, you listen to me, buster. nick skank and this studio have been good to you and to everyone else who works here. if i ever hear you bad mouthing mr. skank again, it will be the last thing you say before i have you tossed in jail for colluding >> i would never do that. >> shut up! >> oh, boy, critics hailing "hail, caesar!" with andrew pulver of "the guardian," saying it is a lot of fun and beautifully crafted. michael norden of city pages says they may not make them like they used to, but at least they still make them like this. >> wow. i guess they like it. >> all hail "hail, caesar!" >> absolutely. we'll check it out after the super bowl. better things this weekend. >> you're going to wait? >> yeah. >> you're a big super bowl fan. >> the halftime show at least. >> super bowl is so meat. >> shall we go long? quickly, quickly!and kidnapper. :53-:59 deborah roberts: do you think he had any idea that it was tammy meyers in that car? khatelyn krisztian: no. i-- i full heartedly, in my soul, believe he had no idea. only on action news.. we're hearing from a friend of erich nowsch. i'll have more of that in just a minute. good morning las vegas! the time now is ... let's get started with a weather first check with greg bennett... ((ad-lib)) the front that brought clouds yesterday morning has moved on and high pressure has reestablished itself across the southwest! sunny skies and mild winds will be a common occurrence throughout the next 5 to 7 days. high temperatures today will range between 55 and 60 degrees 67 degrees! by monday into the

Related Keywords

Hollywood , California , United States , Beverly Hills , Elizabeth Bennett , Josh Brolin , Las Vegas , Michael Norden , Eddie Mannix , Lindsay Barr , Deborah Roberts , Sarah Mcdaniel , Tammy Meyers , Marilyn Monroe , Greg Bennett , Andrew Pulver , George Clooney ,