Maybe it doesnt matter that much. Its almost as if were in some sort of weird post Industrial Society where we have accepted the fact that our country has already lost enough industrial jobs that any pain in that sector from a rate hike will be minuscule in its impact in the overall economy. Thats amazing. I mean, look, if this were 20 years ago i would tell you that we would go into recessions. Its a sad statement that theres not much industrial in this company but thats the way it is. Were now operating under the assumption that everyone with a pulse knows that the fed is going to raise rates and well just have to wait to see what it says in its commentary when it happens and its going to happen in a couple of weeks. A one and probably done for awhile statement accompanied with that rate hike will probably give us plenty more days like today. Until then, lets proceed with a business attitude and go to the all right. So next monday, after the close, we get earnings from h and r block. Heres a company we have championed for ages. Its not because its so hard to figure it out. Were in the penalty phase of the accordable care act. You get dinged by the irs. If you can figure it out, terrific. Great work. To me its the unaffordable care act and you need h and r block to get your head around the door. I like this one because the government made it so complicated that you cant do it yourself. Tuesday we have a couple of proven winners. First is the zone, auto zone. Remember this is the company that always reports a number that the analysts dont care for. Then the stock plummets. And then the company buys back its own stock and in a couple of days the next thing you moe the stock is higher than where it was before it reported the socalled bad quarter. Now if you dont believe me, look at the chart because the chart goes like this and you see there is, each time is when it disappoints. It disappoints. It disappoints and then it ends up here. My kind of chart. Why does it work . First is that the average car on the road is 12 years old. It needs taken care of. You have to go to the zone to take care of it. Second, there were 48 million shares outstanding five years ago. Now 31 million. Think about what they keep buying and buying and buying. So what do you do . When it reports and people say oh, thats no good, you pick some up. Not all at once. It tends to last for two or three days the downturn. When i say this is always work i mean it. A stock in its all time high not long after dipping from its last socalled disappointing quarter. I also want to hear what Toll Brothers has to say when it reports. Housing is the industry i read about the most when i hear about higher interest rates. Will homes become more will there be more demand because maybe theres more rate hikes. Theyre going to tell us. They always do. Theyre straight shooters. After the close tuesday we get results from costco. This is one of my absolute favorite names. Its the stock i own for my Charitable Trust and maybe it comes in after it reports because it has run hugely after a big upgrade earlier this week. That could be your chance that it sells off. Costco has good same store sells and kicker of the membership fees and it is probably the remaining great blue chip in retail other than home depot. Well, get this, we have a compelling Analyst Meeting tuesday and thats home depot and i think theyre going to speak and i cant say enough good things about this company when they do. When you invest in your home, not spend but invest in your home you go to home depot. I think sits case to own the stock and if it isnt going to the meeting you buy something. That same day another winner is going to be talking. Eli lilly. Theyll be showing off the pipeline. Bountiful. Its the Charitable Trust during the last break down and everyone said its so important but it really wasnt. But it was. Do you know what matters here . I think this stock after this run this week, i dont want you to buy it but if it comes in ahead of this meeting i think you can. I believe lillys a terrific drug company that will march higher over time. Maybe you say im trying to be too pricey but maybe it drops three or four points and you get some when it happens. So many people want to own lululemon. I never met anyone that said i think you should buy lululemon. And then we actually get the earnings and the earnings arent take a look at that chart. You want to bet that vf or nike buys them, fine. If the fundamentals are suspect and i think they remain suspect at lulu. Thursday after the close well get another story thats kind of like auto zone. Adobe. This exceptionally well run company has been a favorite of mine for ages. Periodic lit lays out a story that people just dont understand and cant get their arms around it. They dont get the beautiful Cloud Business model or how powerful and consistent the earnings stream is. Heres what i suggest you do. Once again adobe has run a great deal from its last break. If they make comments conservative and the stock cracks i think you just get in there, okay. Do some work ahead of time but then do some buying. I have to tell you, this is another consistent trade. If it doesnt happen, we cant pay up. Its just not our style. Im tired of the clowns that blow this one out without doing have the company on to explain how solid their longterm business really is. So adobe consider this one of those paperless post invitations that i never know how to open. We also have an Analyst Meeting that could be very exciting. Yum brands. I like the plans they have to break it up. Play on china from kfc. Z theres not one within 10 miles of my house. And then another taco bell driven company. How can you not like the split up, stronger Chinese Consumer on the horizon. Everybody is saying it the Chinese Consumer spending. I also cant wait to hear what United Technologies has to say. Heres a fabulous company that has its fingers in aerospace, electrical have a tors, heating, air, ventilation and i would be pounding the table for you to buy it ahead of the meeting if it wasnt for otis the elevator business. Their chief Growth Market to china and chinese construction has grown to the point where the Elevator Services business may be slowing. Lets hear what they have to say. Maybe the expectations are down low enough that its right. Finally on friday the university of michigan index. Have been trying to figure out whether we have a job creating. It seems like a glum moment despite all the new jobs. Gasoline going under 2. Opec agreed to pump more than we thought. Plenty of heating bills. Shouldnt that promote for Consumer Spending. This will matter far more than usual because a huge part of Consumer Spending is going to happen over the next two weeks. Not that it will break many of the retailers that we follow. So well have to Pay Attention to see how people feel to see what theyre going to spend. Bottom line this is a market that likes what it wasnt hated. A more celebrated job recovery. The market likes it because we have less to fear if the fed raises because the fed will probably not hurt the economy when it does what its going to with that in mind we should be back to picking stocks in the expectation that theyll go higher if the numbers are good and lower if the numbers are bad. Who knows . Maybe we could even leave crazy town soon afterwards. It is too nutty even for me. Terry in pennsylvania, terry. Caller jim, a great big booyah from scranton, pennsylvania. Man, thats where my grandfathers relatives went. Fabulous town. Caller come on up to our parade some day. Scranton is beautiful. Underrated. Caller it is. Its not real through. Go ahead. Caller thats right. Listen my daughter has some cash and is looking for some longterm investments. She is thinking about bp but im afraid theyre going to cut their dividend and the stock will get creamed. You mentioned a good thing. Longterm investments and one of a revulsion to all fuels for the longterm. So terry we are not going to suggest that a fossil fuel be part of any mix for the longterm going forward. Its no longer what were going to do. Not after all the Climate Change stuff ive been reading about. Were not going to recommend fossil fuels for longterm investment. Its not working out. Theres so many great Young Technology and health care companies. Thats where she should be focused. Carol in california. Caller hey, jim. Im retired. A couple of years ago my broker suggested i purchase plains all american. Since then its fallen more than 50 . My broker keeps suggesting that i hold it. Should i hold it or sell it . You know, this sector is under massive, massive liquidation and that is probably one of my least favorites. I was going to say my worst but people are down almost 60 but carol i cannot stress to you enough that this is not the one you want to own if you want to be in that sector. Its just not. They were the beginning in the sector. Anyway, the market is less afraid the fed could hurt the any now after the great jobs number so maybe we can just go back to gloriously looking at companies and buying stocks. If you cant stand the heat, is it time to get out of zoes kitchen . Ill be speaking to the ceo to see if this is part of the turn around. Game tape isnt just for football. Im going between the lines and telling you how watching wall streets version of film can make you money. Plus they both beat guidance but investors are paying out for one stock and selling the other. Ill tell you why, if you stick with cramer. Follow jimcramer on twitter. Have a question, tweet cramer, madtweets. Send jim an email to madmoney cnbc. Com or give us a call at 1800743cnbc. Miss something . Head to madmoney. Cnbc. Com. Phil oh no. under his breath hey man hey peter. unenthusiastic oh. Ha ha ha joanne . Is that you . Its me. You dont look a day over 70. Am i right . Jingle jingle. If youre peter pan, you stay young forever. Its what you do. If you want to save fifteen percent or more on car insurance, you switch to geico. You make me feel so young. Its what you do. You make me feel so spring has sprung. There are nutrients that can help support our metabolism. Take new one a day healthy metabolism support multivitamin with chromium to help use carbs from food and bvitamins to helpconvert food to fuel. One a day. Our clothes can stretch out in the wash, ruining them forever. Protect your clothes from stretching, fading, and fuzz. With downy fabric conditioner. It helps protect clothes from the damage of the wash. So your favorite clothes stay your favorite clothes. 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They got tremendous room to expand. It road all the way up to 45 this past july and that only plunged down to 30 around the middle of last month. Even though the same store sales and only raises full year guidance which was enough to give the stocks some bounce. Lets check in with the president and ceo and find out more about what his company is doing and where he is heading. Jim. Have to ask you, we have been talking about being public versus being private. You have a great growth trajectory and something loved by a demographic with women, moms and you have the same store sales thing and you are trying to figure out how quickly to expand. Is it possible its too hard for a young Growth Company these days to be able to grow and not have to think about the stock market. Yeah, i mean, look, were really focused on the daytoday. Were honored to be a Public Company and we are very well received. Were focused on the daytoday. Our traffic is really fantastic. And the nice thing is we didnt take price. We gave that back to our customer and continue to grow. Were still resinating with them. Were not focused on the for that as well. You know what, they had a great six days and the next three days were bad and if i were you id say enough. Its too hard. What matters to me and what matters to you is the growth path. It seems like to me that your concept could work in every city in america. We believe so. We think were 1600 plus locations across the u. S. And were really seeing that today. Were in 17 states, 165 locations. We opened 10 restaurants in our Third Quarter alone. The most we ever opened and back to resinating with the consumer, its how customers are today and its that mediterranean life style. Better for you product, preservative and additive free and thats what we think consumers are looking for across the country. We got a new employment number that was pretty strong. Its a double edged sword. The more employed people are the more people want to eat out but you have to hire employees too. Up a little bump in the amount it cost four workers. What is the trade off between labor costs and a better economy . Yeah, i think, you know, for us, we want to create a great environment in our restaurants so we always paid above that minimum wage and continue to do that. We want our team to have great lives and continue to grow there. We have seen escalation there. A lot of our labor tick up is connected to our growth. As we ramp up growth and we build on new restaurants across the country were hiring quite a few new people. And were okay with that. That gets our team in and understand the culture and understand who zoes is and what were about and how to better serve our customers. It is ticking up a bit. We think thats okay. We can offset as we continue to grow across the u. S. Poultry coming down after being a bear for awhile. Right. Absolutely. And you know, we really saw that peaked and late in the Third Quarter drove down and is elected as we start to see the cost come down in the back half of the year and make that decision not to take price and so far we have seen that to be declining in the Third Quarter and continue on into that Fourth Quarter of the year. Are you still at the stage of your development where a new dish helps . I was kind of noticing that for instance you issue a humus trio and it actually boosts sales. Absolutely. Absolutely. We still think, you know, as we add menu items around the 21 countries in the mediterranean youll see new stuff. Cant wait to get to show it to you at some point here at the first of the year. Well have new editions in q1 of the year overlapping our humus but we think menu introduction and to introduce americans to the mediterranean way of eating is important to us and our customers. Items that are out there. Whats the best ways these at as you find to get the word out . Local radio, billboard, or digital . Mostly digital. You know, really our best advocates are our customers. Building that emotional connection with the consumer through digital but really in store and caterings and in the communities we serve. Community is a big important piece of what we do and we believe that each community is very different and we need to be involved in that and thats how were spreading the word. Some of the best companies i deal with are having food safety stories. Theres nothing you can do about this, right . Its just a fact of life if youre in the restaurant business. Yes and no. Theres things we can and cant do and at zoes its a precaution. We use Third Party QualityAssurance Companies and inspect each of our restaurants and our suppliers. Our supply chain team and Management Team stays really focused on ensuring food Safety Practices and standards. Can do and i can probably speak for my brethren across the Food Service Industry that were all concerned about food safety. It should be important to all of us and i know thats the fact that here at zoes we try to minimize any and all risk we can. Last question when i look at what youre doing i often think i hope he is so concerned about making some big dollar amount right now, what is the tension between showing actual earnings versus this growth path versus your concept and take it like a baja fresh chipotle. I think thats right. Its staying true to who we are. Staying focused on the growth. Not only being transparent but being transparent with our investor. Those investors we have are being great. They understand a growth were growing our business for the long run and we believe well come out in five plus years down the road that everybody is going to be very excited about what zoes has done and be that 1600 plus location across the u. S. Not had any falters along the way. We look forward to it. Your closest one to us is too far. Thank you very much. President and ceo of zoes kitchen, thank you, sir. A perspective. Go there, enjoy it. Taste the food. And then buy some. Stick with cramer. Coming up, amazon may have revolutionized detail. The brick and mortar store could turn to when online just doesnt stock just ahead. It seems that every year, we have to watch out for different types of germs. Which is why its important for your wipes to kill a Broad Spectrum of germs. Lysol wipes kill 99. 9 of germs, including 8 different types of cold and flu viruses. To help protect your family. Lysol that. Americans. We try to live healthy. But many of us dont know there are nutrients that can help support our metabolism. Take new one a day healthy metabolism support multivitamin with chromium to help use carbs from food and bvitamins to helpconvert food to fuel. One a day. I a