>> all western businesses are shutting down. everyone who can is leaving. we'll be left isolated. >> reporter: back in the ussr, happier times. when mcdonald's opened up here. it felt then as if russia was getting an appetite for good relations with the west. but it feels now that that's all gone. and instead, russia's increasingly isolated. international brands are vanivanishing from moscow's shog centers. but russians have less money to spend here anyway. sanctions have caused the value of the ruble to plunge. but those who back moscow's onslaught in ukraine, many of them claim they couldn't care less about global corporations disappearing from the the russian market. >> the era of post-soviet colonization by the west started with arriving of mcdonald's to