more on the big expectations for black friday. it's beginning to look a lot like 2019. tonight, shop owners across the country are getting ready to welcome more than 158 million shoppers just this holiday weekend. >> i'm up 100% in sales from 2019. >> reporter: maryam al hammami says that's despite product shortages and price hikes fueled by price chain snarls. >> the b barbie is $48.99 today and would have been 39.99 last year. >> reporter: biggest competition this season -- >> gas prices because they're already spending 20% more to get to my store. >> reporter: analysts say a combination of job growth, stimulus checks and monthly child tax credits are helping consumers in the highest inflation in three decades. >> prices are high but people don't seem to really bother with