Ad wrier wter who came up with of the most effective. It was for aadvice rent a car. They tried harder because it was the number two behind herts and it wasnt afraid to admit it. It went from a money loser to profitable overnight and at one point came close to over taking hertz. I thought of this battle. It is the second largest Ridesharing Company but behind uber, but uber has a reputation of bully. Watch this tv commercial from lyft. The guys in gray are uber even if the ad doesnt admit it. Chicago, miami, seattle, look at the smiling people in seattle. Why are all of the lyft drivers so happy . Maybe because lyft lets passengers tip them in the app. Thats gross. I heard lyft paid out over 100 million in tips to their drivers. Thats stupid. Why would you do that . They use the extra money to buy gifts for their family. Second place lyft is positioning itself as the good guy, the company you can trust, the company you can trust to take your dear grandmother to her hair appointment. In fact, lyft is doing just that, partnering with Senior Citizens and other support groups to provide rides to the elderly. Dan is the head of healthcare partnerships at lyft and he made that happen, joined by sarah lacy of pando. You have to know when i go on my phone, theres not a lot of motivation to choose the lyft button or the uber button. I think most people, particularly ones not familiar with this little battle, they dont care. Youve got to make them care, right . Thats absolutely right. I think for us what is most important to our platform is that we treat people better, bottom line. Our passengers, our drivers, we want to treat them with dignity, respect and basic human principles. Our drivers, we pay them tips. Unlike our competition we allow for tipping. We paid over 150 million in tips since we started. We allow parttime drivers to have a rental car paid for them, available to them. And fulltime drivers have zero commissions. On the drivers side we treat them differently, and on the passenger side it is about the experience. The experience we provide our passengers is by far do people outside of Silicon Valley know thats who you are . Sarah lacy could talk your ear out, right . Those of us in Silicon Valley now about, you know, the dark uber and the bright pink lyft sort of thing. But, i dont know, in chicago do they know youre trying to be the good guy or are the good guy . Well, for us it is about getting the message out and making sure we let people know that and get out there with that. So in terms of the partnerships we build, our great Marketing Team and the branding around that, you know, the commercial you just showed, a great commercial but it goes down to the most basic human principles of humor. We are calling out our strength through that commercial. Were not calling our competition out. Theres a lot of overlap in the drivers, right . I have been in rides a lot where they work for uber and lyft. Absolutely. They do what they want, right . We have done research. We talked to drivers. I took a lyft coming too the studio today and i ask my drivers, who do you prefer. Eight out of ten drivers will tell you they prefer lyft over our competition and it goes back to how we treat them. And you give them money. Money is the biggest differential. It is the quality. It was about the fist bump. We did 18. 7 million rides last month, hard to keep the fist bump still going. But it holds true in a lot of the our markets, and the drivers like our passengers better. It is within the foundation, within the company and how we try to grow our platform. I have exactly one question for you guys when it comes to this marking campaign, and i have covered both Companies Since the early east days, about of i started pando, when i was at tech crunch. Anyone who followes my reporting know theres not love lost for uber, i do not admire the way they treat anyone they come in contact with. All right. Move on. That said, why only now. You guys have runa campaign after ad campaign saying things, like download our app, push a button and getting a ride, playing up your are uber with a pink logo. I fell like we spent years an years saying why arent you driving this wedge earlier . Why did it take this long . First of all, i cant specifically speak to our Marketing Team and their core goals and what theyre working on from daytoday. What i can tell you is, you know, for us were a peoplefirst organization, regardless of what you see in marketing, regardless of anything, we are people first. Thats the thing. Technology is our tool to connect people, to get communities together, to get our passengers and drivers to meet each other. Thats really what were driving at. The ad campaign, again, it is going back to that Human Emotion of humor and trying to call out our strength. Were not specifically calling out our competition, nor did we mention anybody else. It is really calling out our strength. The strengths of safety, the strength of reliability, affordable, all of these things are extremely important to us. And also, i mean i would imagine theres some risk in an ad campaign that goes after, you know, even though youre not saying uber, youre going after your main competitor, and it has worked for avis, it has worked for apple, you know, and it worked for samsung also for a time. But was there some risk involved with taking them on as you guys did . It is a change in the companys behavior. What i can share is im not the right person to talk to about our specific branding and marketing goals and visioning. I can tell you from the healthcare side, which is my focus at lyft, especially around what we call elder mobility, providing a safety and Reliable Transportation option for our seniors, 10,000 a people a day turn 55 and thats our mission, is providing this platform for a segment of our population that doesnt have it. Lets talk about it. I find it ironic the people who would benefit most from door dash is washington still around . You know, these Online Services that come to your door, uber, lyft, are the people least likely to use them because they dont understand how to use them or dont understand the smart phone itself. So you are trying to move into this, but literally theyre not using your app. I mean an alderly person calls somebody who calls you. We have a great platform called concierge. We Just Launched with ascension, one of the largest not for Profit Health systems in the country. They can provide access to lyft to their patients they treat. They have access to our dashboard. The discharge planner, case manager, a professional in the Senior Living community can schedule a right for their patient, the elders they serve. All the senior needs to know is be outside in five minutes, theres a lyft waiting for you. Cost savings, reliability, safety, all of the things they get through the dashboard we provide. What is interesting for direct to consumer, not through the partners, is what were doing with Large Consumer based youre getting in the weeds. Let me ask you, older people have trouble with iphone and what not, because you keep changing the app itself it it looked one way and now it looks another. Apple keeps changing the way my parents havent no, they still have slide to unlock. I cant remember what the thats got to be frustrating if you are trying to get new users. It doesnt matter for the elders. All they need to know is be outside, your lyft is on the way. The partner, their professional working in the Senior Community is scheduling the ride for them using the platform. And payment as well . The payment is done through the partner. The partner has a master agreement, a master portal and all of the rides are passed to the partner and they bill how they see fit. For medicaid, medcal, we work through them and the broker goes through the platform. Do you have things where lyft and uber drivers dont want to pick up people at an africanamerican neighborhood. If you are at a senior, do you worry about drivers not wanting to pick up that fare . At the core of how we treat our drivers, then woulds we choose on the lyft platform, we make it important to us we treat everybody the same. They have full visibility of the passengers when they pick somebody up. We provide the information. It is important to treat everybody exactly the same. Thats where the ratings come into play. If we have fooed baeedback into driver, we will look into it and investigate. We have a Critical Response team looking at trust and safety issues. These things are very important. If somebody is watching this and they say my elderly parent would benefit greatly from this, it is not something theyre going to call lyft . It is something done through their community. Exactly right. Through their senior center, through their doctor. We work with sequoia village, local Senior Centers in the bay area. They have access to the portal and their members that go to the Community Center go can with lyft. Dan triguba is partners with lyft. Appreciate you being here. My next guest is like the dog to caught the car. It is time to ask ourselves, who do now. Ransom wear is becoming common now. Thats the biggest problem. It is not about a kid sitting in a basement doing this anyone. It is about big, organized crime and theyre going after anybody. They dont care, they dont discriminate. These attackers are refining their skills daily to find new ways to work around your security system, but there are ways to protect yourself. The best Case Scenario is to have an Effective Security infrastructure in place so youre protecting your network, protecting your email. If on the chance a threat gets through, having a recent backup of your data is critical because then you can recover that data and not have to pay a ransom to get the data back. The worst way to find out about ransomware is by falling victim to an attack. For a. J. Murray of Hayward Tyler assured one of his best days personally wasnt his worst professionally. Started getting calls to the help desk saying people tried to open files that were encrypted. After an examination we saw it was ransomware. While we are trying to figure out the situation, my wife calls and tells me her water is broke. Between the excitement of that and dealing with cryptolocker my only response was, oh, okay. Barracuda networks was able to assure the worst Case Scenario didnt play out, the permanent loss of thousands of gig of gbs. We found those that were deleted and i went and restored them. From the point of notification we had cryptolocker to back to business as usual, it was resolved in under an hour. To learn more, visit barracuda. Com. Welcome back to press here. Two noteworthy things happened in Silicon Valley in 2016. They created a track that could drive itself across the country. At the same time scientists made major breakthroughs in understanding of aging. Add those two things together and you have a very big problem. We are replacing jobs with robots but people are sticking around a lot longer. My next guest says 2016 is marked an Inflection Point where several of the valleys ambitious, jetsonsesque ideas suddenly appear imminently viable. He will be able to bring us insight into what is happening. Today he asks what if all of this comes true. It is an interesting question because we get used to being promised flying cars and jet packs, but things that Silicon Valley promise willed are happening. Yeah. I mean, you know, at the beginning of the year we were thinking through what are the kind of things we want to invest in. You look at the kinds of ideas that are becoming real. You mentioned a couple. Selfdriving trucks, you look at like extension and you look at some of the other things theyre working on like basic income. So you put it together and say, okay, what are we trying to do to humanity. Three million truck drivers, we are basically telling them no more job, no more purpose, here is a stipend, now go live forever. Thats a very unhappy life. I think as technology starts to become mainstream, we do have an obligation to think about what is the kind of society and world we are trying to create. It cant just be we have to be a bit more deliberative about the long term as opposed to sort of working on shortterm ideas that sound interesting. I thought your column was excellent, and i think everyone, particularly people in the valley who controlal go rhythms an money should read it. I agree withering you said. Im not seeing a lot of signs of hope outside of your column that other people agree. You drew the analogy with what we have seen with facebook, which was supposed to be connecting the world and doing all of these great things, an unintended had a consequence of spreading propaganda and altering elections. Even facebook faced with that doesnt agree it has happened. Why do we think, you know, in the next of theyre starting to agree. Theyre starting to acknowledge theres fake news. Were working on how do they go about dealing with fake news. Theres lots of different ideas theyre thinking through. I agree, but i think theyre starting to acknowledge, thats the first step. I think theres a lot of unintended consequences of technology. Take virtual reality, think it is virtual only until technology is not good enough. Some days alternate reality and maybe you dont care about the physicality, and maybe you want to put this on and immerse yourself, and technology is good enough you want to be a couch potato. I dont know why you would ever leave a room where everything was pretend. Why would you go to work if you could do whatever you want. You wont. A bigger question is you wont have a job, i guess. So in every other youre writing about this obviously, but innery other technological transformation, the industrial revolution, it ended up ultimately creating more jobs, right . But theres a lag maybe until that kicks in. So is there different . I think it is a bit more complicated. The reason is when you think about Human Potential around doing physical things or doing cognitive things, we now have a combination of bots and ai where you come up with an idea for a thing. Obviously they are inconceivable jobs like going to build a society on mars if elon is right, but when you think about cognition and physical things, between putting those two things together you should be able to do all of those things. The question im interested in is, well, what is our design principle . Is it to obviate humans or unleash Human Potential, and use these technologies to make us that much more effective in the things we want to do and more productive, because we have a brain that has done well over hundreds of thousands of years. We can build technology to unleash more out of it as opposed to set humans aside. Someone made the comment i thought was interesting, maybe 30 years from now you will have to pay to work because work gives you purpose and it is not something everybody can afford to have. Like poverty tourism kind of . Sure. Theres that discussion of the basic universal income. Exactly. They tried it in europe. Theyre thinking about a lot are thinking what if we just gave people money. They dont work, but we give them money they can live on. Whose job is it to think of all of this . Lets use the robot truck as an example. The robot icist, it is not his or her job. Whose job is it to think, hold on a minute, what does this mean . I think this is the problem. Innovation comes from two different angles, right . Theres the solo entreprenr tha become the Platform Companies of the future, and how do we get them to be part of an ork stray trying to build a longterm society. Thats a problem. Then theres the platforms, i mean these companies are global monopolies. By the way, you could break up the break up at t by creating local telecom companies. You cant create a Company Built on Network Effects because thats the reason it works. You know, but at the same time if they dont take responsibility for things like algorithm accountability, they will be regulated. Regulations start . I was going to ask, is it washingtons j hopefully not. Hopefully we can selfregulate. The only facebook changed its tune is germany. The german government, okay. Many countries are thinking through what are the Data Privacy Solutions going to be in context of the companies. The more data, the stronger ai, the stronger the influence. So with that kind of responsibility you need to have that transparency and those core principles. What is the responsibility of the bc and what do you do in your companies to make sure theyre thinking through unintended consequences . Personally, i try to turn to projects with a social initiative, whether it is education or healthcare, basic Small Business and entrepreneurship. It is interesting, right. Our responsibility is to our investors and to create the most value for them. So were going to go back to things that end up becoming promising businesses and thats my point. Individually if everybody tries to pull this on the shortterm best, thats what you get, all kinds of innovation, and it is not pointed towards a sort of coherent future, if you will. Maybe it is time to think that it is actual thely necessary. It is a little analogous to Climate Change which is, hey, we are trying to get to a point where we have energy that is carbon free if you believe in Climate Change, and we all need to innovate to getting those solutions to market. Here we need to maybe think the shame way when it comes to purpose and happiness. Are you getting backlash for the things you are writing . Silicon valley gets criticism for being insular and thinking were putting i wasnt until now but now that you put it in peoples heads. Are people agreeing with you about selfregulating. I have got a lot of comments. I think a lot of people in the valley are starting to think about it. Part of what im trying to do is raise more awareness around it. We need to be more deliberative. I asked who should be in charge, and maybe you should be in charge. Soon to be the thanks for being with us. Twotime allamerican linebacker teaches himself to code and takes on Silicon Valley here when preesh continues. Press here continues. Welcome back to press here. Mike brown is a twotime allamerican linebacker at duke, his freshman year he led the nation is tackles. Played with the Indianapolis Colts as well and taught himself to code. Attended a nine ofweek program and laujed his own company. He told forbes he hopes to capture 5 of the thats 142 million. Thats a pretty good chunk of change there. A lot of pro athletes have come into Silicon Valley looking. What have you discovered about coming into Silicon Valley that you might give advice to other athletes behind you. First of all, one of the biggest things i realized early on is theres a lot of Transferable Skills we naturally built up over our playing careers one wouldnt see as obvious, right. But things like dealing with adversity, perseverance, dealing with uncertainty, you know, effective communication, these are all things we have been doing since we were younger. Once you go into college and into the pros, you just continue to refine those, those skill sets. So when i came to the valley, i quickly realized that im in a position where im leveraging all of the same types of tools that i did to play at a high level. For me that is very fortunate because i think it allows me to do some things that i guess others, you know, may have a harder time. So i always tell athletes, you know, about the Transferable Skills and being able to, you know, encourage them has been fun. Why was it something that you wanted to do . Was there a particular company or sports figure that inspired you . Well, the story goes i actually knew nothing about tech, Silicon Valley or anything until 2013, and i was actually Public Policy coming out of duke, took the lsat and was thinking law. As i was playing i got more interested in business. We had Business Ideas guys were kicking around so i got more interested in business. All i knew was get your mba, take out a Small Business loan and start a company. As fate would have it a friend of mine who was a Computer Science major at duke played football, was playing for the giants building apps, very bizarre. He was the only person i knew connected to the space so we kicked a lot of ideas around. He said, i know you mentioned going to rice but i heard about this new program in the bay area, sounds kind of cool. I dont know much about it, you should check it out. I had no intention of checking it out. He sent me the link, clicked on it and it popped up and it was Draper University and it was for aspiring entrepreneurs. I said, wow, this sounds kind of cool. I have been hearing about this whole tech thing, let me take a shot. I applied after the deadline, wasnt sure if i was going to actually make it happen. And tim called me himself and said, hey, i love your background. He was like, we want to have you here, gave me a full scholarship. That was the moment where i kind of took a leap of faith and came out here for a nineweek program, finished number one in the batch, and i had made a decision at that point im moving here and this is what im going to do. Explain winwin because my understanding the way you guys get around some of the legal hurdles is basically profit is mostly given to a charity of an athletes choice, and then you guys make some money from it as well. Right, exactly. The first clarification i must make is that it is not fantasy. It is not just fantasy. So kind of the evolution, you know, we did in nine months what most startups kind of do in a couple of years. We raised our first round, built a product, built a team, launched on time in september. We initially went in as a fantasy model. We worked with the athletes, the athletes host the tournament that week, promote it to millions much fans and followers. You would join in by paying an entry fee. Im up against a clock, so sell me the new model. The new model is essentially the same thing. We built a marketplace that leverages gaming to connect the fan with the athlete. The gavive indication we expanded because we realized people the bigger demographic, general sports fan, not necessarily fantasy players, they love the fact the money goes to charity, but it is like they dont play fantasy. We realized we needed to expand the model to create other games. We created simple fantasy, overunder, pick em. You can go on to the app and make picks and earn points. The money i give you goes to the athletes charity . Right. My prize is not money, it is an experience with that athlete. That money cant buy. Something like standing on the sidelines much an nfl game or something. We did one with Patrick Peterson from the cardinals and a top three owners flew on a jet with him from arizona to baton rouge for the game. Mike, i have about a minute left. When you are advising future athletes watching and thinking, i want to try to do this, because so many have tried to do it, what is the piece of advice you give them about Silicon Valley . I say be confident in yourself. A lot of guys dont realize they can do it. One thing i preach to a lot of players is like, you can do it. And if you go after it the same way you do in the weight room and in the field, you will realize you belong here. Good at vice. Help me with your last name. From your aunt, right . From my greatgrandfather. Which means what . It is a family name. It is no translation. My greatgrandfather was the high chief in samoa and my mom moved from samoa when she was 19 after losing, unfortunately, her mother and father and had me a few years later, and it is something im very proud of. Mike, thank you for being with us. My pleasure. Press here will be back in a moment. Im vicky nguyen were in a microclimate weather the national wea s good morning, im vickie wynn. We are in a microclimate weather alert. The National Weather service issued a Flash Flood Warning in the loma fire burn area in the santa cruz mountains. Officials are calling it a lifethreatening situation. Theyre telling anyone living or planning to travel through the area to be extremely alert. For the rest of the weather story we bring in meteorologist kari hall. We will see waves of rain but tracking now spotty light showers and next round of heavy rain moving in. We had heavy downpours earlier this morning. We are seeing the rain return to the San Francisco area, moving toward oakland, and there will be spotty showers until this round of some very heavy rain. Also we are seeing the live lightning strikes detected by radar. That will be here early afternoon. We will keep you up to date with the latest on that tracking the next round of storms moving in, which at this point looks to be very strong. Thats our show for this week. My thank to guests, if you are turning in you can watch our interviews at presshere. Com and on i tune as well. Im press mcgrew. Their for making us part of your sunday morning. Press here is sponsored in part by barracuda network, Cloud Connected security and Storage Solutions that simplify it. Captions paid for by Nbcuniversal Television near the motor city the rubber covered tire that once was the new y worlds fair ferris wheel. Ten miles east along the Detroit River is Joe Louis Arena where there are big wheels with wings on them. Dylan larkin wears one of those. A hometown kid just 20. No red wing has more than he does. Facing ryan mcdonagh. No ranger mays more than he does