week. "the wall street journal" is slightly journal if you count only weekdays. which is bigger than the times or the journal? yahoo! news. it has an average of 2.8 daily million readers. perhaps they don't spend as much ties consuming news as someone reading the times. the numbers are numbers and yahoo! is number one. jay sing the ben bradley of the modern age singer of the yahoo! editor of media and creator of news cocaine and i think people would be surprised to hear that, that yahoo! is the biggest -- i'm going to say print throughout this interview. when i mean words on a screen or a newspaper or whatever. the biggest print entity there is. >> yes, indeed. if you look at a total base of worldwide users, we are huge. novak collectively yahoo! gets over 6 million users a month. in fact, we do reach a lot of eyeballs. >> this makes you one of the most important people in journalism and you may already know that. but we have reared. i have viewers. you outdo us by a factor of a zillion. >> well, i would say i do feel very responsibility. i don't know how important i feel, but it is a huge responsibility. it is very exciting. but it is a responsibility because to be serving the number of users we are, you have to do everything right. >> so what has worked for yahoo!? you come from a somewhat traditional journalism and media background, right some what do you think has made yahoo! such a big user? >> the go to place. >> yeah. >> i think the combination of the editorial craft and technology. there is a huge technology underpinning behind what we do every day. so we actually have editors who do what they do, writers who do what they did, but then the technology part is really fascinating part of yahoo! whereby, we are actually, every few minutes, literally taking gigabytes of information and trying to figure out what is the next story you would like to see. >> what is the breakdown of original content on the site and aggregated content and now the tumbler user content? >> this is the fascinating part about being online and being visible. it is about how do we combine, as you said, what we originate, what we aggregate, and what we take from user-generated stuff. ultimately our job is make the web more personalized for you. so the data we need to have, the number of stores we have to have has to be big. >> are you saying we are both wanting you to answer the question and april too. are you saying that it depends on the user how much they are exposed this was yahoo! original content and this was aggregated from "the new york times," et cetera? >> right. we don't distinguish for, you know, in terms of how we put the stories into the mix. on the today modules, now you know there is the top of the page and then there is this content stream which is endless which we introduced when we launched a new yahoo! home page earlier this year, right? whereby, it actually is an endless stream. you can keep strolling down and down. >> the answer would be it depends? >> it depends, absolutely. >> what are you doing since you've come on board? you've hired a few people and white house correspondent for the first time for yahoo! news. what are you doing to give the site a little bit more voice and originality because that is what had thab la has been lacking. >> i think the audience share as we talked about the big numbers but not the mind share of the users, right? in terms of understanding and recognizing we do originate. we do have a white house correspondent who does a pretty darn good job. we do have a huge sports staff that actually breaks a lot of stories. you will see our stores kroocitn espn regularly last month giving the nba free agency, we broke a couple of dozen stories. o sports well. knbr here in san francisco quotes you quite a bit. when you decided let's have a white house correspondent, you call the white house. you say, hey, it's yahoo!. was that a tough sell? "the new york times" and "the washington post," goo? >> yes, i think yahoo! has has gotten smart to the landscape and there has been entertaining reporters from online sites but yahoo! is a very well-known brand. i don't think anybody at white house would have a problem distinguishing the yahoo! brand from somebody else. no, it wasn't that tough a sell but it's like anything else. just getting into the white house. >> with that many readers, there is a massive responsibility for what goes on the top of that page. president obama messes this up today or president obama does well today. both are legitimate stories but all of a sudden even just deciding which one goes on the top of the page becomes enormously important. >> yes. that's why i say it is a huge responsibility that our team has, you know, which one and how to position it, what is the tone, what is the angle? these are all considerations that are taking place, multiples and so it basically, like anything else, we do decide is it important? is it timely? is it relevant? is it fun? is it entertain, right. >> -- that are powering that? what have you guys used? what type of technological advantages does yahoo! have in determining what works and what doesn't and making those decisions quickly? >> i think two-step process there is the editorial craft where the editors are building and programming, right? they are writing the story, they are programming it, and where the algorithm and technology takes over you might like this story better so we will serve this to you. let's say we discern from your reading patterns, you know, if you are logged in, we know a little more about you. we personalize it for you. >> we will serve you more sports stories as opposed to entertainment stories. that's what happens. >> when it comes to the user, it depends what kind of content they are going to see. i'm curious will the resources internally. >> i want to clarify that we actually, to scott's point, if it is a big obama story, we do override the technology. we can say this needs to be front and center for all users. there is the important story and fun story. >> do you do different headlines no fordifferent listeners? >> we will run out of time here. april, i'm taking over the algorithm. you go. >> i'm concerned about the internal resources. last year, the board had a choice to make in choosing its new ceo. you had levinson who had pioneered a strategic commitment to media and marisa myers. i'm wondering how you will make the decisions whether you're focusing on creating original content or whether you're going to focus on aggregating or user generated content. how do you think that is going to evolve? >> i don't think the question is not an either or. it's an end for us, right is in the beauty of yahoo! is, number one, as i said, we have editors and, number two, we have technology. that is the biggest part of it. number three, as i said, was we are starting to hone in on how do we basically inspire and entertain users. how do we delight the user? you know? i think the fact that we can have data alongside editorial cure radiation and smarts is a huge advantage for yahoo! >> jay sing, as you know, there is only space -- not in your case, there is space in anything you want to do. on television there is space for the only importantsofr man in newspaper, jay sing, the ceo and editor of yahoo! that for coming this morning. >> thank you. next, mixing capitalism with charity. can you do well doing good? welcome back to "press here." my next guest has given more $2.5 million to charity and $7 at a time. dale partridge is a ceo of a southern california based company that sells a product, mostly t-shirts, for seven days and donates $7 from every sale to charity. the charity benefitting from that $7 changes every seven days. dale's company is two and a half years old. he is changing the world one shirt at a time. thank you for being with us this morning. >> thanks for having me. >> now target does this in the sense that target generates a whole lot of money and then each year, they give a whole lot of money. many companies do. >> yeah. >> what makes it interesting or different or better doing it per sale each time? >> well, i think there's the confidence of the knowledge gap and so when you -- when a company says we give 2%, can you tell me how much 2% is? >> depend on the quarter, i guess. >> you don't know. what tom shoe did early on is that they said you buy a pair of shoes, we give a pair of shoes. you buy a product from us and we give $7. there is no guessing like we give 100% of our profits to charity. >> right, what are your proverts? >> profits? >> yes, what is 1% of my purchase. that can remove that knowledge gap being concise and acknowledges. >> is there a point one charity as you choose them does better than another? i know the t-shirt or the object changes as well. but is there something where you say people are into clean water. we're selling like hot cakes this week. >> yeah. totally. there is so many different causes that people are trying to support. the way that we choose charities is we're really shifting toward this view where, for example, you can have like a seeing eye dog and costs $45,000 for one person to have a blind person see. for that same money for $45,000 you can cure a thousand people in a third world country or developing country for blindness. we try to make sure we have the biggest impact with our dollars. >> but is there one thing that has worked better than another where you've said that surprises me? >> absolutely. >> people very much respond to blindness or people very much didn't respond to this charity we thought was going to be a bill seller. can you give me examples? >> autism is our number one performing campaign and performing cause right now. the next below that is sex trafficking which is anti-sex trafficking movement which is people -- i can't explain how much is going on there. >> it change depending on the causes or are they always the same? >> we do a new featured section every week. currently we have shirts that have phrases specific to the causes and we have other brands and we carry products from other brands. we have right now about a hundred products on the site and we are continuing to grow that about every day. >> i would imagine that the fact that there's a time element to this also similar to a crowd funding campaign. you have to -- does that help motivate people? >> absolutely. i think it gives people an opportunity to say every week, i get the chance to hear about something new but there is a cutoff date. >> you can see, you can track how far you are to your goal? >> right. we have a countdown clock and the goals are going on at our website and you can see the social shares was way too. is there a definite deadline before the next cause comes up. every monday morning at 10:00 a.m. is where another cause launches. >> is there a cause you have launched for that other employees have said? there are things that don't seem like they would be political. all of a sudden, that is political because now you got loggers who -- people that save jobs. do you stay away from any sort of sort of thing that is controversial or do you have some employees that say hold on, dale, i'm not sure i'm comfortable with us supporting this cause. >> that's a great question. two things. we try to stay away from anything that is politically charged. >> that has to be tough, though. >> the tough. anti-sex trafficking is not politically charged and autism is not really politically charged. abortion is politically charged so we would stay away from that. for us our founding belief is what i call our whiology. we believe people matter so we really try to focus on things and causes that support people. we do support some animal charities as we go through them but really our main focus is people matter and we have to take care of them. >> dale partridge, we appreciate you being with us here this morning. coming up, jet fighter technology in a rifle precision guided weapons for hunters and for home when we continue. the way it works is you tag the target that you want with this button. that places a red dot that will appear in your heads-up delay. on that target, you then -- this scope will calculate the firing solution. you bring the firing solution back onto that tag and you sqens hold the guided trigger. at that point, the firing solution will turn red and firing solution on tag and you lease the round and hit the target. >> that was jason shobell. the ceo of texas based cracking point firearms demonstrating a precisi precision-guided weapon capable of hitting a weapon at a thousand yards. jason is joining us this morning. he joined the silver star and bronze star and purple heart. thank you for your service. >> thanks for having me. >> this thing is amazing and the minute it hit the internet, it caused all kinds of controversy because of the idea that anyone, right, can pick up a rifle equipped with this technology and hit something at ten football fields. >> anyone with $30,000, right? >> we will get to that in a second. theoretically anyone. no one capable of putting something at a thousand yards can now. >> it used to take 10 to 15 years to get good at long-range shooting. 78 skills are required. how does the bullet stop and how does it spin and what are the environmental conditions and how does the wind affect it. we have able to take out that for shooter. they shoot 100 to 200 yards and able to triple or double that distance they can take game at and allow them to make those shots so one of the biggest concerns, one of the reasons why people don't hunt long-range right now, they don't feel comfortable that they are able to hit an animal at a place where they are not just going to wound him and have him run off into the wilderness. we are giving capability to people that people have asked for in this shooting world. that is 40% of our country and 300 million firearms out there and people are asking for capabilities to do what they do better, so we came up with technology and ways to track moving targets and ways to put calculations in environmental sensors in one place to be able to enhance the capability that firearm already had. >> you call yourself a -- company. i'm interested in hearing why. you sell the whole system and i understand there is a quite a bit of technology that goes into it. >> over two-thirds of our employees are engineers of all different strides. we do apps and. >> what kind of apps? >> a wi-fi server in every scope. you can use an app to a mobile device and allows you to download using a mobile device and opens up the universe to all sorts of things. it becomes software upgradable. we can have apps that overlay -- >> seems like the fun comes out of it. i used to hunt pheasant and quail. we were at very close range. at some point, do i really have to come to the hunt or can i just sit at home in my pajamas and shoot the deer? >> you can't remotely shoot it at all. >> you see what i'm saying? >> right. >> if you have already taken me one step back, haven't you? i'm actually looking at a television screen even when i'm looking through the scope, right? i'm looking through an lcd impression of what is going on. led impression of what is going on. not even actually the real deer. >> you're looking at a computer rendered image of what the optical assembly is seeing and you're seeing a heads-up display like a jet fighter. the person off the tag is target and they still have to call wind shall which is a significant variable and they have to hit that target in the time frame it presents itself. we did other things to enhance that experience. the idea you can collaborate with people out in the range in your deer stand or wherever you may be with your father or son. there is a collaboration element we brought to hunting that didn't exist before. >> it sounds a little bit like a video game or you mentioned social media and there's a concern there that you're being somewhat removed, maybe a couple of steps removed from the graft gravity of what you're doing. >> why is it being like a video game or of a display wrong whenner dealing with a firearm but it's okay in everything else we do, right? whether you're engaging with a mobile device or in your car or home and no one says those are bad things because they are like video games. >> rifles can be like hunting and killing people. i know you get this question all the time. but can this i mean, seeing there is so much technology and software going into this now, can you actually use that to put them some safety mechanisms in place? could you tell the system if it's a person not to shoot? could do you something like that? >> there's a lot of things you can do with technology related to safety. we have to address what our user base wants. when we think about people who buy firearms, hunters and shooters, will they pay for us to spend research development dollars on something they don't use or don't care about? most gun owners consider themselves to be responsible. they don't consider themselves needing extra enhanced security measures to know i lock up my guns and teach my children how to use firearms. it part of the overall larger firearms debate in this country like responsible owners like myself who feel we should have firearms for whatever person we have them and people who feel anything you with a difirearm sd make it safer. >> let me point out to the viewer. i don't know a lot about guns and rifles. let me point out to the viewer, your device, the rifle is sold bill the rifle company. your device meets with the rifle, would that be fair? >> we buy a rifle from a rifle company. >> you adapt. >> we do the network tracking scope and ballistic calculations and do that and sell it as a complete system. >> this will allow me for $25,000 hit a target a thousand yards which i would never have a prayer in the world of hitting before. a trained military sniper using none of this technology can hit beyond that. this is not a gun that completely changes the ability of a person to hit a target. it changes the ability of a relatively low skilled person to hit a target? >> this can enhance a sniper's capability. if you look at the data, the pure data the army itself generated on sniper first round hits at range they hit about 10% of the time at a thousand yards. >> that low? >> yes. >> really? >> there's a lot of math that goes into it and that is why this is a nonevolutionary enhancement. >> i guess what i was getting at, jason, is more that this isn't a super gun that would replace all sniper's all the abilities. it's a fantastic product but what i was trying to get across is there are people that can outshoot this -- not many -- who can outshoot this gun? >> there are potentially people that could outshoot it but we get accuracy with this product. that was our goal. we wanted accuracy much like when digital cameras came out people are regular cameras for years getting good at it and they were crying the sky is falling. >> you don't know what an f-stop is, how could -- >> we are doing the same thing with existing fire systems by enabling people to use them much better than they could using technology. >> this is a consumer product. do you foresee any military applications? are you getting interest or support from the government? >> we are and we have engaged with the multiple levels of the government and multiple organizations and we are talking with them about what their specific requirements are. they changed the game for a lot of them they didn't foresee the digital technology would be applied this early. the largest comment i've gotten back this is something we expect in 2020 and now it's here and now we have to have the conversations what that sd that mean in terms of power supply and what firearms to mount it on. we can mount this from a bow up to a rocket launcher. anything that is a projectile in a consistent way. will that reduce their ammunition consumption overtime and larger issues for them in an e area their budgets are being cut back. >> a minute left, jason. >> curious. are hunters taking ipads with them when they are hunting and can you get a camouflage cover for it? >> i took an elk at 154 yards and my guide was trying to walk me on. i handed him the ipad. he was able to say, down, down, right, yes, that's the one. it was a woodland environment i couldn't have actually taken out the animal. >> and post the whole thing to youtube. you can. >> you can post the whole thing to youtube. >> yes, you can, sir. >> jason, thank you for being with us. i wrote it down. i want to use it longest combat shot ever taken was by craig harrison of the british army, 2,700 yards. >> we are working on beating that right now. >> jason, thank you for being with us. we will be back in a minute. that's our show for this week. a viewer pointed out i should give follow-up information about our guests. yahoo! news which led the show that's easy enough to find. sevenly, sevenly.org that is the word seven-ly.org. thank you for making us a part of your sunday morning. i'm scott mcgrew. hello. welcome to "comunidad del valle." i'm damian trujillo. today we celebrate the 40th anniversary of [ speaking in foreign language ] . one half hour of dancing on your "comunidad del valle." ♪ >> they are celebrating 40 years of dancing all across the bay area. we are going to begin actually with my little girls. it's the pee-wee version. they are in this first segment and they are dancing. ♪ ♪

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