looks like you've been sleeping well. make he's back for mypillow guy and you're looking good. >> still feeling good. well, just when you thought it couldn't get any better, we've got the best pillow ever. >> mypillow 2.0. oh, so soft and smooth. it's cool to the touch. >> how did you do that? well, we took my pillows patented fill and combine it with this new technology that we didn't have back then when i invented mypillow to bring you the best pillow in history. mypillow 2.0, just like all of you, i never imagined that mypillow could get any better. that's why i haven't changed it in nearly twenty years. then i heard about a revolutionary new technology and i knew i had to bring it to you all. mypillow 2.0 is truly the next generation of mypillow. the my pillow 2.0 is cooler and softer than the last.