can we do this, but should we do this and have much more sort of public participation in that process. i thought it was really interesting. >> exactly, steve. so clearly a part of responding to the challenges that we face with big tech is going to come on the side of our democracy deliberating about what are the right regulatory frameworks. but that's not the exclusive solution to the challenges that we confront. as two professors teaching here at stanford where we educate more than 300 technologists a year who are headed on a fast highway straight into silicon valley, we believe that the tech sector needs to develop an ethic of responsibility. we know what this ethic of responsibility looks like in medicine. we know what it looks like in the law. we've increasingly seen it in fields like bioengineering. but you really don't have an ethical code that helps technologists make judgments not only about what products they should build, but also what processes they should follow to figure out what might be the unintended consequences and when that desire for growth, that