>> exactly. ainsley: go to the bookstore and buy jersey number 12 because you like that player then is he going to make some money. >> exactly. why not? brian: only go to the bigger universities that offer you the most money. >> drive competition. we are not for participation trophies. by the way the football subsidizes a lot of the programs at these universities because they make the most of the money. steve: all right. well, let's see what happens. mark cuban says he feels like college sports will crumble. brian: as will tim tebow. >> so be it for the destiny of these players? brian: without sports these players don't have a platform. if this was amateur no one wants it. >> why would the ncaa decide to do a rule one year and done? why? brian: the nfl? >> just like the nba. why don't the ncaa if the player's to do one year and out? why won't they do that? ainsley: well for four years we love to follow those players. >> bingo. it's not about the players.