gasparino reported. jpmorgan is planning to spend billions of dollars to upgrade its compliance systems with all the new rules and regs they have. lori: show you some commodities. crude oil closed lower and end the week just over 2% lower. today's disappointing retail sales number and consumer confidence data, taking some of the heat out of the market. david: apple which din do too well today and wireless companies began taking preorders for the new iphone 5 c today. it will sell for $99 on contract. lori: apple rival microsoft offering ipad users 200 bucks if they trade in their device for a surface tablet. no such luck or even other microsoft products. the tech giant apparently desperate trying to clear old inventory before a new surface debuts september 23rd. david: the ads look pretty cool with the football games. dozens of flights were delayed after computer glitch. they say it could persist throughout the day. we have a busy day. "after the bell" starts right now. david: let's get right to today's action. we have mark tepper, strategic wealth partners founder and president who will tell us why he is not worried about short-term volatility in the market. scott bower joining us from the pits of the cme. scott, we had a bad consumer sentiment number today but hey, the market shrugged it off. why? >> i don't know if you can see me hyped here but volume has been light. incredible amount of volume has been coming last few minutes. going to the consumer sentiment number, everything macro and here in the united states, syria, the budget, obviously the fed meeting next week, there's just no stopping the market right now. i think what has happened is, with the rapid rise in interest rates that we've seen over the last couple months and now the digestion in the marketplace we'll see some sort of fed tapering that is now built in and people are looking to say, boy, i still have this money on the sidelines. i still have got so much cash on the sidelines. i got to get into this marketplace. i mean it's crazy. really next week if we see anything in the realm of 10 to 20 billion, tapering from the fed, this market goes above 1700. david: wow. lori: mark sounds like the fed will dominate the headlines next week so how do you anticipate markets will react? >> yeah i think there will be some short-term volatility. obviously there are pretty major announcements on deck for the fed. for our clients and our investors are really focused what will happen over the next three years and if there is a short-term pullback over the course of the next few weeks we would definitely view that as a good buying opportunity. when we look out not three weeks, but rather three years down the road we think stocks are very fairly valued, attractively valued and we think there are good buying opportunities from investors. david: what are you expecting? tepper taper or mark tepper or more than a 5 billion-dollars taper? >> we're expecting a really pretty big taper effective as soon as possible. >> when you say pretty good what do you mean about that? 10 billion or more? less than what they have been buying? >> over 10 billion and i would expect everything would conclude by mid 2014 as well. lori: scott, what is the likelihood the fed does not commence tapering? especially the ppi, producer price index report consistent with inflation in this economy? >> yeah, i think the ppi and what you saw this morning out of consumer sentiment i don't think that will factor into it. the chances are very minimal they will not do anything. quite frankly if they don't do anything, just a few weeks ago, people were saying that's a good thing that will help propel this market, i actually think that's a negative. people are now looking beyond the taper. they're looking at fundamentals here in the u.s. of. and the fundamentals aren't so bad. they're not great but they're not so bad. if the fed sends the signal they're not tapering that could send out some warning flags, boy, oh, boy, we don't think this recovery is anywhere picking up any team. david: mark you're not looking at fundamentals here as much as you are overseas. you think europe is tremendous opportunity -- buying opportunity right now but not just right now but next couple years. why? >> if you look at what u.s. stocks have done since the 2009 bottom, u.s. stocks have come a long way. multiples expanded significantly. we haven't seen that in the eurozone yet. david: let me get you straight. you're saying essentially europe, marketwise is what the u.s. was say a year ago? >> exactly. there is so much more room for appreciation overseas, in europe right now because they just, they haven't done what we've done here. the multiples haven't expanded. the valuations look a heck of a lot more attractive over there and you know we don't know what is going to happen. we don't know if the eurozone stocks will outperform the u.s. stocks over the next three to six months but we do looking out on a three-to-five year basis, eurozone stocks look considerably more attractive than u.s. stocks. lori: mark, let's talk specifics here. seagate technology was one of your picks. down unfortunately 6% before you told to us buy, maybe you're jumping the gun and cut you slack and cisco. talk about seagate if you're sticking with it. >> one of our core investment themes the fact that the capital stock in the united states is aging. there has been very little capital spending byeses over the course of the last decade or so and it is time for businesses really to begin to reinvest in capital goods. and we expect the technology sector, really to be one of the biggest, biggest ways to play that trend. so within the technology sector we like both seagate and cisco. data storage will increase exponentially over the course of the next few years. you know you've got a lot of small businesses who are, really still trying to, you know, turn their offices into paperless offices. and, sea gate is very fairly and attractively valued company with a great dividend that really fits our investment strategy. cisco as well. nice, attractive p-e ratio and good dividend yield as well. one. best ways for us to play that trend is pop into the technology sector. david: regulators be damned. the heck with what they say about jpmorgan and jamie dimon. you like the company. by the way, you look at what its done, i compare jpmorgan chase with goldman sachs over the past year. goldman sachs has increased much more than jpmorgan has. so it looks like if you consider them to be kind of equal in terms of where they should be, jpmorgan has more room to grow. >> exactly. you look at mean reversion we would expect jpmorgan therefore to outperform over the course of the next few years due to that reason. it has a great dividend yield. a lost our clients, they are pretty successful people. they like to have more consistency in their portfolios. so they do appreciate the dividend and when you look at all the financials that are out there, jpmorgan is, really one of the best yielders. not to mention the fact that going back to the investment theme that i just mentioned, you know, small businessings, companies investing in technology, it has to be financed somehow, some way. obviously the financials come into play there. when you look at the financial sector in particular, jpmorgan is a great, well-run bank and again the valuation is attractive and has a great dividend yield. lori: scott back to you. can i ask you about gold closes down 17, 11 bucks an ounce. a big call from goldman sachs putting it down to $1,000. can you comment on that? do you agree with that? >> i don't want to fight what goldman says, no, in the short run i absolutely do not agree with it. we saw a big pullback a few months ago and gold rallied back. unless we see something, completely, completely out of the box this week with the fed commentary, going into the end of the year, goldman may be a little weaker but, down 300 bucks from here, down almost 25% i don't see it happening. there is too many, too many stops in the marketplace in the loy 1200s, mid 1100s, even if we get back down there. i have just don't see it happening in the near term. david: scott bower, we'll check in with you in couple minutes when the s&p futures close. mark tepper, have a fantastic weekend. thanks for coming in. appreciate it. lori: when we return the number one independent financial advisor in the nation as ranked by "barron's" will give us his playbook for stocks. if you want to pay attention. his firm's assets over the year grown a whopping 51%. david: does that happen to you every year? lori: every week. david: the twitter frenzy, that's what we're calling it. it is in full swing after the social media company announced its ipo plans. we don't know the financial details, because the first phase they decided to go in secret. is that a good move? we'll game out what you need to know and how you can get a slice of the action. lori: that takes us to our facebook question. after facebook's ipo will you wait before investing in twitter? log on to facebook.com/afterthebell. let us know. we're back in a minute. ♪ [ male announcer] surprise -- you're having triplets. 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[ coyote howls ] how about no more surprises? now you can get all the online trading tools you need without any surprise fees. ♪ it's not rocket science. it's just common sense. from td ameritrade. it's just common sense. at od, whatever business you're in, that's the business we're in with premium service like one of the best on-time delivery records and a low claims ratio, we do whatever it takes to make your business our business. od. helping the world keep proses. ...amelia... neil and buzz: foteaching us that you can't create the future... by clinging to the past. and with that: you're history. instead of looking behind... delta is looking beyond. 80 thousand of us investing billions... in everything from the bes experiences below... to the finest comforts above. we're not simply saluting history... we're making it. lori: shares of ultracosmetics hitting a new all-time high. let's go back to the new york stock exchange to beauty products. >> this illinois-based company really wowed wall street today. the stock is up over 17%. they came out with their numbers, ulta report ad 28% jump in their second quarter profits. many analysts certainly took notice, including stern ag -- stearn agee, credit suisse and raised their price targets. we see the stock reflecting that kind of move. a great performer on wall street. the market cap is $7.5 billion. now everybody continues to think it's a real winner. back to you. david: thank you, nicole. let's go down to the cme. we have 45 seconds before it closes. scott, usually people don't like to go into the weekend holding positions but you say there was a lot of buying going on going into this final moment? >> 15, 20 minutes ago there was action like we've not seen the entire day, from very light volume standpoint. all of sudden we saw lots of buyers coming in. maybe continued upward trend. maybe no news out of syria, maybe no news from the fed. you can see it here. even now on the close, there is still big buyers coming into the marketplace. so, maybe, watch out above and some sort of macroeconomic event happens. david: fasten your seatbelts t could be a busy week next week. we know will be busy juan way or the other. lori: i think it is fantastic and bullish and how confident people are in the u.s. with so many unknowns. david: if they get what they want from the fed, katy-bar-the-door. lori: it was the tweet heard around the world. tweet tweeted surely that it was planning a ipo it set off a firestorm of speculation to potential ticker symbols to the company's financials which have not been disclosed to the public. david: that is very interesting point. they decided to go into secretly. joining us to what we can expect from the ipo. tom tally. and lou kerner, the first social media analyst on wall street and social internet founder, fund and manager. gentlemen, you guys are the best. lou, i want to go to you first, what about this idea, they first issue their s-1 secretly, not giving all the financials at first. not laying everything out there for the public s that a good idea, why are they doing it? >> if you can do it, why wouldn't you do it. once you put financials out there and a lot of strategy out there the competitors can use it against you. the longer you can hold it from your competitors the better. >> tom, the natural follow-up to that is, what is your expectation how twitter will value? >> well sounds like we're looking at about 15 billion to 20 billion, which is a pretty healthy number in terms of the market value. maybe they raise a billion to two to three billion. this is all based upon revenues of about a billion next year, which would, you know, my numbers that i just stated would be in line with other companies like linked in and facebook. david: now, we know, by the way, because they did this secret filing thing, part of the jobs act if i'm not mistaken, lou, you can only do that if you have revenue of less than a billion dollars. so the one thing we know about their financials is they're making less than a billion. facebook we now know is making close to 4 billion. i think it is like 3.7 billion in revenue. is less than a billion about where you thought twitter was in terms of revenue? >> yeah i think that kind of word on the street is that twitter's going to do a little more than $500 million in revenue this year. as tom said, i think the expectation is they will do more than a billion next year. so they're on a tremendous growth trajectory. lori: tom, do you think that twitter has what it takes in terms of being able to turn the revenue to deserve that kind of valuation, 15 to 20 billion? >> absolutely. and this is assuming that the social stocks continue their big run. we've seen companies like pandora, facebook, yelp, they have gone through the roof and if we can continue that momentum, absolutely we can see this coming due. also i think the big advantage here witter is a mobile first company of the they were from day one. it is all about mobile today. lori: that is what i would follow up with. how critical the mobile strategy is. facebook announcing it will start doing videos on the timeline. social is hot right now but you have to keep advancing the technology so, is mobile the only trick up twitter's sleeve right now. what are some other ideas the company should put in place or at least start thinking about? >> they have vine. which is a focus on video which is another huge market. yeah, the very quick short-form videos. so they have been working hard on that. and as what we've seen with youtube and other things that the video market is huge. also, witter's become somewhat after second screen. so when people watch shows like yours they're also checking out their twitter feed. so i think twitter wants to get a piece of that market too. david: lou, i like the fact that lori kind of stepped back and looked at the big picture and where we're going now in terms of the way these companies make money. there is a lot of competition for short little thing. my son is in the military. we got a little video grab from him in six second segments or maybe 12-second segments that was from somebody other than twitter. there is a lot of competition there. that by definition twitter is going to have to have a much more limited type of ad, right? twitter has a name for itself being short. so the ads have got to be short, right? >> in fact that is part of the strength of twitter is the native advertising. so the advertising can can be inserted in the twitter feed and looks exactly like a tweet. as opposed to a television commercial where you watch a tv show and kind of jarred by this thing that looks nothing like the television show you're watching of the as your eye goes down the twitter feed the advertising fits right in. david: how much mileage can an advertiser get for something like that. >> click-through rates of twitter advertising is among the highest in all of digital media. david: wow. >> advertisers are very excited about the opportunity to not only participate on their existing format but what we know they will continue to come out with new ad formats. we're starting to see the first twitter vine advertisements. lori: tom tally and lou kerner, thanks for your expertise, gentlemen. david: great stuff. they're optimistic. >> thank you. lori: okay. david: federal reserve chairman ben bernanke, i hope he is optimistic. we'll see next week. lori: he is about to retire at least from the fed. he has to be thrilled. david: he could begin scaling back. as everybody knows the fed's huge assets purchases next week. wednesday is the day we find out. what should investors do? should you sit on cash until then? the man ranked by "barron's" number one independent financial advisor in the whole nation will give us his playbook in just a couple minutes. lori: twitter, believe it or not is not only ipo that has folks talking. we have a new info when chrysler could go public. new details on that too when we come back. ♪ [ tires screech ] ♪ [ male announcer ] 1.21 gigawatts. today, that's easy. ge is revolutioning power. supercharging turbines with advanced hardware and innovative software. using data predictively to help power entire cities. so the turbines of today... will power us all... into the future. ♪ into the future. this man is about to be the millionth customer. would you mind if i go ahead of you? instead we had someone go ahead of him and win fiy thousand dollars. congratulations you are our one milliontcustomer. nobody likes to miss out. that'why ally treats all their customers the same. whether you're the first or the millionth. if your bank doesn't think you're special anymore, you need an ally. ally bank. your money needs an ally. lori: okay. speed read time. quick read of the day's other headlines, five stories in one minute. first up, boeing plans to make the first life next week of the 787-9 first high stretched version of dreamliner. the plane is 20 feet longer than the current model and will seat 220 passengers. first delivery is scheduled for mid 2014. chrysler ceo sergio marchionne. he owns 60% stake in the auto giant. plans to close the massachusetts plant and cut 700 jobs. the plant is using outdated technology to make older generation of computer chips used in lower end applications. 7-eleven has a revamped healthy snack section at 8,000 stores. no thanks. the new store selection will be harvest crisps and skinny pop all natural popcorn. appleby the way give be burberry access to the iphone 5s. he is distracting me. first time i ever bust ad speed read. the designer will debut the collection in london's hyde park on monday. david: we got to cut awe break. cut you a break. lori: thanks. david: it was great. debt ceiling showdown and budget battle, there is the speculation who will follow bernanke. investors look for hints of possible deals inside the belt kay. lori: are there any signs of compromise or a fed appointment on the horizon? peter barnes joins us live from washington, d.c. with the latest. peter what are you hearing? >> hello, lori and david. let's start with the fed chairmanship t could be harder for larry summers to win confirmation, if the president nominates him, jon tester, a democrat plans to vote no on summers according to his spokesperson, telling us that today. he would tester would join three other democrats on the senate banking committee who would oppose summers as fed chairman in confirmation hearings according to "wall street journal." they are senators elizabeth warren and jeff merkley sherrod brown. here is how the math works. there are 12 democrats and 10 republicans. no republicans have come out in support of summers yet. if he were sent up and this were the vote he would fail. he would not get out of, his nomination would not get out of the committee. so if this situation holds, some republican was have to support his nomination to get it to the full senate for a vote. now separately the white hughes is denying a report by japan's nikkei news service as early as next week the president will nominate summers his former economic visor to the fed, to replace ben bernanke. a white house spokesperson however tweeted this morning, quote, the latest rumors this morning on, in the japanese press aren't true. potus, that is short for president of the united states, has not yet made a decision on fed chair. as you know, janet yellen, the current vice-chair of the fed is summers main rival for this job but there may be a new wrinkle in, another new wrinkle in all this. fed-watchers at eurasia group think the president's fight with congress over what to do on syria helps larry summers n a research note this morning they write, we think it means obama is more likely to nominate exactly who he wants for the fed chair even if it looks like the confirmation of that candidate may be in jeopardy. the president can't be seen as running from a fight. meantime, as you mentioned, republicans continue to challenge the president on budget and debt ceiling which brings us back to larry summers and his prospects. >> we've seen an extraordinary fight over syria where the president has not done very well. we are about to see an enormous battle over the debt ceiling and maybe even a government shutdown. with the white house want still another firestorm, still another issue where democrats are opposed to white house? >> so greg valliere thinks that all of this makes yellen the frontrunner for the top fed spot, david asman! david: what have i been telling you for the past six months, peter. it is going to be yellen. i'm telling you it is going to be yellen. i know you -- off-camara we've taken various positions. >> could be don kohn. david: that is all my opinion, folks. i have no inside information. i feel it has got to be yellen with all the baggage larry summers has. smart guy -- lori: boring. david: wouldn't be boring. it will be yellen, trust me. peter barnes, we'll see who wins on this before. thanks very much. it is called time machine investing. this has helped our next guest become "barron's", get this, folks, some of these act he coladies are kind of throw away, this one is not. he is "barron's" number one independent financial advisor in the whole nation. he will be here sharing his investment strategy with us in a moment. you do not want to miss it. lori: the real deal. stay with us. floyd mayweather is not only a fighting machine but battling to become a billionaire? we speak with the "wall street journal's" lee hawkins who sat down with may weather ahead of tomorrow's big fight. ♪ thank you orville and wilbur... ...amelia... neil and buzz: for teaching us that you can't create the future... by clinging to the past. and with that: you're history. instead of looking behind... delta is looking beyond. 80 thousand of us investing billions... in everything from the best experiences below... to the finest comforts above. we're not simply saluting history... we're making it. if you've got it, you know how hard it can be to breathe and man, you know how that feels. copd includes emphysema and chronic bronchitis. spiriva is a once-daily inhaled copd maintenance treatment that helps open my obstructed airways for a full 24 hours. you know, spiriva helps me breathe easier. spiriva handihaler tiotropium bromide inhalation powder does not replace fast-acting inhalers for sudden symptoms. tell your doctor if you have kidney problems, glaucoma, trouble urinating, or an enlarged prostate. these may worsen with spiriva. discuss all medicines you take, even eye drops. stop taking spiriva and seek immediate medical help if your breathing suddenly worsens, your throat or tongue swells, you get hives, vision changes or eye pain, or problems passing urine. other side effects include dry mouth and constipation. nothing can reverse copd. spiriva helps me breathe better. does breathing with copd weigh you down? don't wait to k your doctor about spiriva. david: time for a look at today's market drivers. stocks posted gains as all three major indices led the week higher. the dow led the way recording the biggest weekly gain since january while s&p closed up nearly two%. retail sales rose less than forecast in august, climbing .2% following revised .4% gain in july. furniture and electronics stores posted biggest gains. home improvement stores and clothing shops sales dropped. consumer sentiment as we reported earlier falling to the lowest level in five months on concerns over future economic conditions. preliminary reading of the september consumer sentiment index declined to 76-pointfrom a final reading of 82.1 in august. lori? lori: "barron's" list of nation's top 100 independent financial advisors is out and we've got this year's number one pick. david: here to tell us where he is putting money to work. peter maloof, creative planniin. peter, this is great. a lot of these accolades put them in there. this is biggie. top four last year and finally number one. you deserve it. one thing i love about your portfolios, by the way, take as half a million dollars to be one of his portfolios, you really customize your portfolios. you say that, what is good for one person may not be good for another, depending on their parameters. how do you decide what those parameters are? >> well thanks, good to be with you. you're right. the way that we look at markets and individuals is we've got to pair them together. so instead of looking at any given market an saying, we believe that every investor should be in emerging markets because we think they're of value right now, we spend a lot of time learning about that client's situation. where are they? what are they trying to accomplish? what is their tax bracket? what state do they live in? figuring out which asset classes fit their particular situation. it is from there that we'll determine what we should end up buying. >> how many different models do you have? sounds like you must have have hundreds upon hundreds? >> we start out with a few hundred, what we call starting points. we're not reinventing the wheel completely for each client but we are useing a few hundred starting points and taking what they bring to the table and their biases, their views and incorporating that in. for example if we have a client come in and have a million dollars of ex on mobile stock and doesn't make sense for them to sell that because they have a low basis, we like another energy position a little bit better but we're not going to create a lot of taxes in something so correlated to the positions we would buy anypy laway. we would -- anyway. we would incorporate rate that into the portfolio and go from there. lori: how do you come up with formulas. >> we look at client risk, time horizon and tax, for somebody in tie tax become kate taxable account don't make much sense. we use all the variables together to design a particular portfolio for a client. david: i like how you include legal aspects. get it all in there, legal accounting and investments. one thing that affects us what the fed does. whether you like it or not it does affect how we behave as investors. next week how much, i know you're looking long term and individual thing but how much is what happens next week going to affect your folks's portfolios? >> well, we're not, we're really leery of making short-term predictions. as you talked about on your show there are very differing opinions what may or may not happen and the outcomes from that. we really view it as three and five-year leaps. whether it happens next week or in the coming quarters we do know that the fed eventually is going to taper. everybody agrees on that. the decision-making where clients should be for three and five-year periods have already been made with shorter duration. david: let me push back a little. for be it from me. i'm not in the top 100 let alone number one. when you talk about what happens over the next two years a lot of different scenarios come to mind. you may have a bubble that results as, because of all the low interest rates we've had over the past couple years, you may have a bubble bursting somewhere. you may have a lot of different things happen. isn't that too long a time frame? >> no, not at all. i think that is the fallacy of investing. i look invest something very much like, if you're the house in blackjack and playing for, if i'm running that house and i'm playing blackjack every day for three years i know what the outcome is going to be. i'm going to win. if i'm going to play blackjack for one night well, i can lose. the way we look at it is, what repeatable decision-making process, what process if we repeat it over and over again will allow us to be in the winner circle three to five years from now? if we start to make decisions quarter by quarter, playing a game where we win or lose, the more we do that, more transactions, taxes we're creating, higher probability we'll underperform. lori: does it work with rule let or blackjack? >> any house game works out just fine -- roulette. lori: you have time machine investment strategy. you probably addressed, with pretty involved discussion. is there any other way to describe what the time machine investment strategy is and can you narrow down why you chose that colorful way to describe it? >> well i would look at it and say, we look at something like emerging markets or international stocks today and we see emerging markets trading 30 to 50% below normal valuation. lori: and those currencies crashed in a couple countries yikes! really you think this is bottom in emerging markets? >> i have no idea if it is bottom or not. lori: three to five years out. >> if i'm looking three to five years out, hard to look at the asset class and say it is not attractive. now is it attractive for a bunch of legitimate reasons? absolutely. if we look more than 60% of the world's growth is estimated to come from emerging markets over next 10 to 20 years. we've got valuation levels where they are now, i have no idea if it is the bottom but again, if we're going to look forward in "the time machine", three to five years, hard to variable wallize -- visional wise too many scenarios where that is not look working out for you are. david: "wall street journal" said time to go to mexico, dump the brazil stock. do you get that country specific as far as that goes? >> no. that is too specific and taking on too much country specific risks. market is risky and volatile enough. last nine or 10-years it has been the best or worst performing major asset class. it is crazy ride. you have to have abs of steel to be in the first place. getting country specific amps that up. david: lori is punching my abs and they're not steel. thank you, peter maluok. lori: my wheels are coming off a little now. david: that's right. it a boxing faceoff for the ages. floyd mayweather and the challenger canelo alvarez. you know what that means, right? big fight is tomorrow. it is on showtime. we'll talk to the "wall street journal" celebrity business reporter exactly how mayweather gets 100% of all the revenue from showtimes receipts. how does he do that? lori: the best way to break with the mayweather fight tomorrow i'm so excited. media strategy cutting deals with netflix may be backfiring on the tv industry. we'll tell you how in just a few minutes. at od, whatever business you're in, that's the business we're in. with premium service like one of the best on-time delivery records and a low claims ratio, we do whatever it takes to make your business our business. od. helping the world keep promises. she loves a lot of it's what you love about her. but your erectile dysfunction - that could be a question of blood flow. cialis tadalafil for daily use helps you be ready anytime the moment's right. you can be more confident in your ability to be ready. and the same cialis is the only daily ed tablet approved to treat ed and symptoms obph, like needi to go frequently or urgently. tell your doctor about all your medical conditions and medications, and ask your heart is healthy enough for sexual activity. do not take cialis if you take nitrates for chest pain, as this may cause an unsafe drop in blood pressure. do not drink alcohol in excess with cialis. side effects may include headache, upset stomach, delayed backache or muscle ache. to avoid long-term injury, seek immediate medical help for an erection lasting more than 4 hours. if you have any sudden decrease or loss in hearing or vision, or iyou have any allergic reactions such as rash, hives, swelling of the lips, tongue or throat, or difficulty breathing or swallowing, stop taking cialis and get medical help right away. ask your doctor about cialis for daily use and a 30-tablet free trial. david: undefeated boxer floyd mayweather is known for being outspoken and a great love for money and gift for making lots of it. >> when you have houses all over the world, and you got every kind of automobile you can have, and you've been all around the world and of course, i mean, this is us being honest, then with some of the prettiest women ever to walk the earth, more like there is nothing else you can really do. david: well, except, perhaps becomeing a billionaire. so is mayweather on track to become the second billionaire athlete in history? joining us is lee hawkins, "wall street journal" celebrity business reporter. you might recognize him from that interview itself. we'll ask you specifics about it. of the tiger woods is the first athlete. >> first and only. he is the first and only. david: does this guy have a chance to take him on? >> i don't know because i asked him and he froze up in the interview. do you expect to be a billionaire one day and he said, uh, i don't know. which really runs counter to his he is the money man, flood money mayweather. he talks about the historic deal with xi time and he made all the money but when i asked him the question he couldn't answer it. david: how did he get the 100% with showtime? he. >> he struck the deal with showtime earlier this year. david: you say he did, does he have peeps to do it for him. >> he is involved in the negativion. and he has leonard ellerbe and al hayman his partners in the business. hear as deal from showtime that entitles him to get 100% of revenue and handle overhead costs and set pricing of salary of the person he fights. david: you hung out with the guy. you know him personally. seems the downfall after lost these boxers they have these huge entourage. they have an entourage of 10, 20 people, each one who manage to suck off these guys like parasites. does he have a crowd like that? >> he is a consumption driven, individual. he is one of these people who is very giving. almost the cliche of a lot of athletes and the real problem is, a guy 35 years old, living in las vegas, you give a guy a million dollars he can find a way to spend that in a weekend. but reality is, floyd mayweather i believe believes he is bringing in so much money he can afford to spend that that runs counter to the reality we've seen. >> he may have his peeps to run things but he does know how to market himself. you spoke to him about that. play the next sound from that interview. >> what's, great about floyd mayweather is, i'm different from any other fighter because i own everything outright, 100%. and even when i go out there and compete, i keep 100%, i keep 100% of revenue. that has never been done before. david: did somebody teach him that or did he come upon that himself? >> he was under bob arum. he had a chance to learn from bob arum's victories and failures. i think they're brilliant twice. no matter what you say about floyd mayweather, no one can take away the fact he struck this historic deal. what they have done to this point has been phenomenal. david: you mentioned the magic name which is bob arum who is the original promoter. this is a guy who really knows more about boxing than anybody, that was his mentor, bob arum? >> i don't know if that was his mentor but that is his former promoter. what him and leonard did under bob's care.% they learned everything they could from bob and moved from there. the question now, what is he going to do with this wealth? i asked him. have you studied muhummad ali. did you see what he did with social change or is it about the money. david: you talked about endorsements. >> he doesn't have any endorsements. david: play the tape where you he talked about the endorsements. >> i do have endorsement deal. i'm endorsed by myself. >> would you take, would you accept endorsements from other companies? >> if i can get ownership, yes. only if i get ownership. if they help me take my brand to the next level. if not i don't want no endorsement. david: is there any company would give him a deal like that. >> i don't think so his flamboyance and outspoken nature that makes him unique ndividual is scary to companies like nike and things like that. but he doesn't need it. when you think about it, he is never going to make more money in endorsements than he does, in salary, okay? he is just not going to be able to do that like maria share share because he -- sharapova. because that is chump changers. david: he is 35. how many more years does he have to make the billion dollar mark. >> is his goal. to make as much in pass few possible. he needs four fights to be 49-0 and if he is he will retire. he is becomeing a boxing promoter. that was the question. will you get your kids in the business? will there be a mayweather family trust and mayweather foundation? those are questions he is not prepared to answer yet because he is a young guy. david: we have to go, can nelly alvarez, that means cinnamon. we were teasing lori what it means. the big question is pack can i out. >> yes. david: if he fights pacquiao, he has a chance to get beaten, does he have a future at all? >> he won't be the marciano title. he stands to make as much as $250 million in pay-per-view revenue. he is the money man. you would think he want to do that. david: i hear pacquiao is geting a little weak. he may win even if he does fight him. thanks for coming in, lee. appreciate it. over to you, lori. lori: that is a better nickname for one liz claman, cinnamon. don't you agree? david: our cinnamon girl. i like that. lori: often pays to keep your enemies close but perhaps not too close. turner broadcasting is finding out cartoon network is finding hard way. they're worried about the impact of one video streaming giant next cu your long-term goals, not their short-term agenda. [ woman ] if you have the nerve to believe that cookie cutters should be for cookies, not your investment strategy. if you believe in the sheer brilliance of a simple explanation. [ male announcer ] join the nearly 7 million investors who think like you do: face time and think time make a difference. join us. [ male announcer ] at edward jones, it's how we make sense of investing. ...amelia... neil and buzz: for teaching us that you can't create the future... by clinging to the past. and with that: you're history. instead of looking behind... delta is looking beyond. 80 thousand of us investing billions... in everything from the best experiences below... to the finest comforts above. we're not simply saluting history... we're making it. lori: next flicks is the hottest spot to get new content -- netflix. tv networks reaped millions from selling their shows to netflix. david: could this hurt the shows ratings? dennis kneale is here with details. how would that happen, dennis. >> maybe a question of pay me now i will drain you later. a new study shows real cost of taking fat payments for netflix only to lose viewers later. the problem shows up most acutely in kids television where watching the same episode over and over again is a given. netflix proves to be particularly at take tiff. variety reporting ratings at time warner cartoon network and netflix households down 10% since the channel struck a netflix deal and shows went on line early they are year. netflix home at night, down a sharper 1%. when cartoon transforms into adult swim. netflix is only in 30 million of a 110 million hopes in the u.s. the netflix problem cause ad 3% decline in cartoon network's ratings overall. that channel's ratings are down even more than that, down 20%. the netflix is only a small part of the problem, right? at what point does the money netflix pays you up front no longer offset the loss of viewers? viacom would be most vulnerable to a netflix threat. its channels rely heavily on advertising. while the disney channel doesn't. disney more insulated. that is one reason viacom's nickelodeon channel recently let a deal with netflix expire. the hoard of spongebob episodes at netflix was hurting ratings for the same reruns on nick. yet the networks keep eagerly signing new online deals. cbs re-upped with amazon as exclusive online outlet for next season much ""under the dome"." tells the story after mysterious giant dome fall over a town. maybe god lost a contact lens. they will watch episode four days after think air on cbs next summer. some tv shows he will actually get a great boost from netflix. breaking bad is great example. ratings unbraking bad rose 40% from season three. stoked in part by all the "breaking bad" reruns available on netflix. binge viewing, baby. lori: fascinating. david: baby was for lori. >> yes it was. for david. so i don't get in trouble. david: mercedes-benz is accelerating the drive to overtake bmw and audi in luxury auto market with new technology. look at this. this car does not have a driver. there is a guy behind the wheel but not holding on to the we will. this is auto-drive car. this is the latest innovation from bmw. it is literally on the road! we have more video you're not going to believe. lori: so against this. so against it. ♪ i love to eat. i love hanging out with my friends. i have a great fit with my dentures. i love kiwis. i've always had that issue with the seeds getting under my denture. super poligrip free -- it creates a seal of the dentures in my mouth. even well-fitting dentures let in food particles. super poligrip is zinc free. with just a few dabs, it's clinically proven to seal out more food particles so you're more comfortable and confident while you eat. super poligrip free made the kiwi an enjoyable experience. [ charlie ] try zinc free super poligrip. david: time to go "off the desk." here it is, planning to start selling a self-driving car. 2020, not too long off. part of its campaign to be bmw and audi. bmw attested to the prototype. a travel 64 miles on the highway. city streets without anyone touching the steering wheel. you don't like this. lori: to much technology. also "off the desk," leyna in the runway show hosted by subway designers greater deficits entirely at material found in restaurants. creative. david: i don't like it. next we will be watching the fed. meanwhile it is all about melissa. ♪ leyna. melissa: i'm melissa francis, and here is what is "money" tonight. north korea has ex with u.s. and russia talks. following the money to north korea, and it is a dangerous connection with the crisis and syria. our franchise owners some reveal how to keep them happy. and who made "money" today. investment stores. stay tuned and find that two ways. even when they say it is not, it is always about "money." ♪

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