Get a step with d w. Business beyond the back to because i was going to send a packet cheapskate and then from the agency 13 i started discussing myself invitation and pastries and cook leticia. Come assist in front of the tv and just eat more and more. See the ad showed all this stuff that looked really tasty. Other jessica needs to try everything to see focused on it. Good schools, i commented on a loss about my way to connect with my man. I was angry with myself for why am i gaining so much weight . Why my so actually, the reason why does people think im a monster . Question is, why do i getting sold in the street by strangers tomorrow . Just because of how i look forward in november, the part was mad at myself to put it on so much ways and not being able to lose it. You got a call to get the movies. If you 1st seem to have no problem using ways. Me, the reality is different condos. Ive seen me couple. It is 34 years old and lives near the switch city of those on. Since are teens or diet, as consisted primarily of sandwiches, snacks and sugary drinks, junk food, patient motion, pictures of the matter, tomorrow at 8 the worst. I felt just like, you know, these holes, including my problems with how people looked at me to be on the 8 more to feel better. Success is sufficient circles that i couldnt escape from my dose is continually increased. So please, this was proceed to things that was sweet to salt hill, more flavorful. I graduated those controls that see the sugar salt and fat. 3 ingredients that make food irresistible scientists working for manufacturers are constantly trying to find the perfect combination of these tempting ingredients. We talk to a man who knows the industry inside and out and reviews the strategies deployed by the food joins those 3 ingredients are so powerful salt, they call it the labor burst because typically its on the surface of chips on snacks is the 1st thing that touches the tongue. They love facts as well because those are what they called the mouth. Feel. The sensation of biting into a, you know, warm, toasted cheese sandwich. And then probably the most powerful of the 3 for many people. It should just play natural by basic instinct and so the industry has engineered what they call the list point for the perfect amount of sugar and products of to little not too much working on maximizing be aware of their products. The investigative journalist spent years researching for as best selling book on the Food Industry and the manufacturing processed foods. I resisted calling their products because it seems crazy to me to compare oreo cookies with heroin. It just seemed ludicrous what i have to say that several things completely change my mind. And im now convinced that in some ways, these Food Products or even more problem maddox for us than tobacco, alcohol, even some kinds of drugs. Its no longer a secret that these highly process the products are directly linked to the global obesity epidemic. The color is a patient at the obesity clinic of the University Hospital in those on 2 years ago for obesity almost killed her. She was barely able to move or even breathe. Shes recently undergone gastric bypass surgery which drastically reduce the size of her stomach was come to the clinic today to see an endocrinologist and just psychiatry just shes already said 35. 00 kilos. But has a lot of things to re learn, such as the sensation of feeling hungry or for. She also has to learn self respect. Again. Shes got a long road ahead of her. So thats how he being chip associate, especially 6, but the but i dont feel like theres been a change or ive lost any way. So sort of a cover in the mirror. I cant see any different of what she said. I do see it in the close the shelf because you know, the sheer so im wondering, used to be to school for me because she didnt know what it meant. There was some past that which is so that i can wear again and others that are now too big support on the multi Disciplinary Department that lives on University Hospital has around 1500 over weighed patients on its books. Carol is one of the 220 to who suffer from obesity, and then how long the next cruise dro, uh the successfully. So weve seen an explosion and the number of patients suffering from extreme obesity. In recent decades are immediacy, environment has seen changes so profound that we now call it a piece of genic or talk sick and talk sick in terms of kinda re schedule this to advertising and special promotional offers, encourage us to eat more and more free entertainment and often is poor quality. This compromise is all personal freedom. Basically, im going to do a single private here in switzerland. 42 percent of the population is overweight. One in 10 is obese, yang hunks through this ending between the imagines of ultra processed junk food, the decrease in physical activity, and to increase the screen time me click on this on some but of environmental factors. Phase is the explosion of obesity that were currently seeing next presumed to be taken up selection score the present for Research Papers showed growing indications that the link between the base the seat and the consumption of industrial, a processed foods created and cut off for me. So remote, so if i could absolutely suddenly move in couple out trip processes often have kind of raised an extremely large quantities. Well, not necessarily making you feel full moves, janessa, mrs. Sand in the context of this explosion and obesity. These foods clearly play a major role looks perused on to look for that also to visit a doctor linking unhealthy food to be city is understandable, but what we might not expect is the Worlds Largest food manufacturer. Admitting the same in 2021, leslie came under fire after details from an internal presentation were published by the financial times. The document showed the company acknowledging that the majority of products were unhealthy over 60 percent, did not meet a recognized definition of health. The data did not include coffee, baby formulas or food for specific medical conditions. The presentation was intended for Company Executives as a basis for revising their Corporate Strategy and the multi nationals response to the revelation. A school site there show kind of the whole list of the shop to the saw more products than expected. Well below this threshold for unhealthy food that email some a site in physical sales. Once we realized that we knew we had to do some things, the coal cells, a year since on the west side has controlled a leak in escape. We want to determine which products we should keep, which ones we discard, and which ones we could reformulate really cant open up a hard for me. Is us and this is a policy that youre following because theres a real awareness. Theres a lot of fuel foods that are on healthy kids, the concerns because of all because you need to keep selling products to stay number one in the world. Now this didnt, you know, im on the, i suppose good. Save the club political. So my thought is not really present a we want to be there for consumers and be where they are. Anything with cove it, theres been a growing concern about health and immunity. And about sugar intake. A key people are now more aware of the need to reduce their consumption through a cycle. So my phone, so we want to accompany people on that journey, nickel some to eat better, or some way to stay healthy when you margie get our sales on nestle has already removed a number of product lines from his portfolio such a sausage product. But why didnt this was multinational and other food giants change course sooner . Minneapolis usa, the 8th of april 1999. A secret meeting brought together the ceos of the countries 8 biggest food companies, among them naturally usa on the agenda, their role in one of the most Serious Public Health epidemics ever seen in the us raising overweight and obesity rates. There is a growing concern about their culpability of their products to weight gain into diabetes, to even several types of cancer to get together. And one of them gentlemen named michael mine whos an executive Vice President of kraft, one of the Biggest Companies of all of you know, introduce as the crowd and gets up and explains the situation. We cannot pretend food isnt part of the obesity problem. No credible expert will attribute the rise in obesity solely to decrease to physical activity. The one thing we shouldnt do is nothing the this you can imagine. He was not well received by the heads of the company and one of the Company Executives gets up. And its kind of visibly angry and he goes to no luck. Theres no way he says that were going to mess around with the company jewels, referring to their powerful ingredients, like salt to the task. If thats going to diminish v o more the attractiveness of the sale, the corporation saw no reason or incentive to change anything. The meeting ended abruptly illustrating their lack of interest. There was seemingly no stopping the obesity epidemic, as shown by the growing amount of red on this map. Weight gain is rapidly increasing worldwide. The doc or the shades of read, the higher the rates of obesity. Mexico is among the countries most gravely affected. Over 3 quarters of the Adult Population here are classified as overweight or obese. Mexico also has one of the worst rates of child obesity. In Grocery Stores here, the shelves are packed with junk food. Obesity is prevalent among all ages of the population including ro, paleo, who mostly eats chips, other snacks and sugary drinks. The vapor, can you ever since i was little life been eating this type of food . My mother never told me to eat fruit in stature. She always said, if you like it, then eat it, was that the bro . Hey, leo is a cab driver. The spends up to 12 hours a day and theres car its super tasty and helps me keep on working. For me, i can keep driving without having to stop to feed myself. May i ask enough what other people say you live with them at home. Its the same. Fast, fatty, and cheap food washed down with soda ro. Helio has 2 children, a daughter in her teens, and a little boy that ill show you some pictures where i was a little fan, always helped me with my son. I. Yeah, i weighed about a 120 killers in the link. The keels in this picture, a 126. Great. Im just going to say is tassels. All that way to burden into quite a feat better. Thats just thats what i was really suffering. I dont want to go out anymore because we were immediately out of breath. Youre not coming up with a this a focus, this whole customer choosing people. Honestly, i was just lying around and eating continuous. Me call me call me since then ive been trying to lose some way so i can live longer. The current government has made the battle against obesity, a priority. Deleting the charges, lopez got a dr. Trusted advisor to the president and the deputy minister of health. Novelty item up, they said up out of the, the scopes as the with for at least the last 15 years. And yet about a 3rd of all deaths in mexico have been caused by poor nutrition. I mean, it seems like the most keen, ceilings, like outside is the millennium industrial excess. So, and thats mainly due to excess amounts of sugar calories. Yes. Baptists and soviet sash in 1980, just under 7 percent of the population in mexico was obese. Since then, the think us risen over 5 fold the in that same time frame, the country has under gone radical changes due to the opening of the market to International Trade in vehicle, in the signing of 14 to me in the 1980. So there was a very abruptly change form, i assume the most economically and socially. The country turned towards new liberalism, fuel, and economics. Deregulation only get better me. 2 of them being this investment were not at the same time in the protections provided by the state, against health risks where dismantled points here. Although it would take a few years for the consequences to become a parent can use your prostate. So you seem to solve, you fix the steel, there was an increase in overweight b plus plus owns the land is after about 10 to 15 years. Basically we were seeing chronic diseases, the like hypertension, diabetes on obesity and cancer feeling that cetera is sort of based. What we see that comes out of the Tipping Point was the signing of the free trade agreements with the us and canada in 1994, which but at the mexican market with cheap process. The product ubiquity of sugary drinks like coca cola is symbolic of this disaster. Chit, a, mexicans consume an average of 163. 00 leaders of soda per person per year. With action urgently needed, the mexican parliament, the past 3, a central regulations of sugar tax clamp down on adverts targeting children and a warning labeled prominently displayed on unhealthy products. Similar just cigarette packaging. The measures were lobbied for by consumer groups, doctors, and private groups like the one run by door a castillo our son, regardless of the cpa manufacturers, happens to play with the products, contain excess, sugar, calories, saturated fat, trans fats. And so they sort of, you know, maybe this is fundamental in the science, you gain access waste bases. He and preventable non communicable diseases. When i get out and can see that in the void, these labels many friends have changed product formulas and reduce the amount of sugar for example. But at least for her to sit and say you. And then there were the restrictions on childrens products. In particular, the animal mascots a little, said alice, on the manufacturer has had to remove the tigers from their cereal box. Others had an elephant or 2 tubs, and they must have it, but a unit assigned to abby onto got. These images are ingrained during the memories, so many children under all part of a Marketing Strategy to be silent, us, and brand loyalty. We gotta be silent that america is so good and low, but okay, its great to see these labels and different packaging. Helping people make the decisions, then i get on the left, thats enough at the model that you see on it. But when i left, that was really tough. The positive general struggle with fighting to protect the health of people in mexico last and not making gartner. Food corporations have launched legal challenges to oppose the mandatory labels. They claim that the labels prevent consumers from being able to compare products and selecting those that mean a healthy diet. The me by sending then think your last name please. This is really scandalous that food companies, unless whether theyre multinational, international or mexican things are so indifferent to human suffering. The in, in buildings, you think they basically, and they have contempt for ordinary people. They is to displace your photos in this ive heard these executives so often pretending that i talked to the governors when they didnt then say the caps and well be able to but it was kind of yellow. But in reality, dont they have other intentions tactic as an authority . Yes. Delaying tactics and misinformation, you know, in order to win time and keep on making profit fullness. I think like being aware that they are killing people that are especially miners my time to pass on. This is what the little as soon as may notice that we contacted the big players in the mexican Food Industry. But none of them wanted to give us an interview. The as for the situation in switzerland here, there are no legal constraints in place to combat over weight and obesity rates. Despite them costing over 8000000000 swiss francs a year and health care. How about a tax on sugary drinks and idea thats already been adopted in over 50 nations around the world . Among them are a number of european countries, including france and britain. And it works. We take the example of a bottle of santa bought in a store in britain where its subject to the special tax. Some of the sugar has been replaced with this week now reducing the sugar content to 4. 6 grams per deciliter. The same drinking switzerland contains 10. 3 grams of sugar over twice the amount we have was that it has instead zagan single him out of thats right foot point 6 grams as opposed to 10. 00. So its difficult to tell whether what youre consuming is healthy. Theres 2 separate accounts. There are 15 different names for sugar, man. We never know how science content actually is. There a Marketing Tools enablings companies to hide the sugar contents to see if i missed it, because the government needs to take responsibility with us and for a politician dosing back money. I submitted an initiative from the geneva region for the Swiss National parliament. The goal is a tax to limit sugar content in beverages and processed foods. None of us have until the industry knows full well that the products are unhealthy. And so its Companies Know that hide in shows that come up with quickly, but theyre afraid to lose these consumers to become accustomed to the product and causing them actually. So if i did to all the, the plus they dont want transparency, we next from printed it. Well, we need another addition collection of stuff under assigns it back to the few regents. But his best solution is, my hope is that the accumulation of political moves will push or a star t into action movies and also raise Awareness Among the population about these issues and bring about chain the history restaurant. I think the message, will he be else all over the last few years a series of motions have been submitted, calling for state intervention to no avail. While the sugar tax is not get on the agenda, the parliament is planning possible restrictions on advertising to children. There is, you know, drawing a majority of parliament does not want Market Regulation for ideological reasons. I mean, and there are lobby groups and theyre not linked to sugar production and processing and the Food Industry. You will have friends in parliament to cut out quantities. Please dont young to lobbys are important sources of expertise and information level when industry interesting become dominant and influence Public Health and spending. So you know, thats not okay. Thats a pool. We show this politician the soda from switzerland containing twice the sugar content as the british version and the World Bank Report on the impact of the sugar