Me and record unemployment even so it was far ahead of its closest rival the Opposition Democratic Alliance which trailed at just under 21 percent. Youre watching news live from berlin up next a documentary about amazons ever growing business with user data stay tuned for that and dont forget you can get all the latest news and information on our website at www dot com right now and we have the whole team at the w. Thanks so much for joining us. Europe will be going to. Put whats become of it. What will it look like tomorrow. Evening for a Better Future isnt enough in europe requires our cultures attention. You
know actions 2019 May 26th on g. W. One day in the not too distant future. Nobody ordered this package but amazon knows you it is going to need its. Beauty is pregnant and amazon knew even before she did. Could this be possible in the future. A company that knows better than we know ourselves that fulfills our wishes before weve even thought of them will we soon be living in this shiny new amazon world to tuck record today amazon trucks will circle peoples homes and if someone needs a diaper theyll get it in 3 seconds to quit. In short he always i think we can
only underestimate how well the system knows us. A company with a smile in its logo that provides us with everything we desire but are we delivering ourselves into its hands when it delivers things to was. Driven out of fear of what it could be if we do not engage if we give up if we become complacent and since there is dangerous one power can centrally control it and thats amazon today. We go to the Oldest University in england to meet this man. In his little leisure im going victor meyer sure and professor of Internet Governance and regulation at oxford his special field is Data Capitalism how Google Facebook apple
microsoft and amazon shaped the world. From industry to the in the trains from the industrial to the data age is a very fundamental one. Greater than the change from an agricultural to an Industrial Society in this league a sense of but hes Methodical Amazon is at the forefront of the radical change to this data age that were experiencing right now amazon guns for and. Then your avatar understand amazon just take a look at the marketplace amazon as one of the largest markets in the world that. So lets find ourselves a marketplace anyone will do a. Back lets say for buyers and sellers made at the marketplace youll find an incredible amount of goods here be exact they what youre looking for if you like. A Traditional Market like this has 20 or 30 stalls and if you only advice apples he or she might find a dozen different varieties that. An Online Marketplace is completely different as
mark looked through amazon is a marketplace like amazon is gigantic with millions and millions of different products so this in the early days of the internet when many people tried to replicate the market digitally they just tried to offer a lot of products but that didnt really work out that well only amazon succeeded. So whats amazon secret it controls almost half of online trade in the u. S. Its Main Building is called day one because on your 2nd day at amazon you might have already be slacking off a bit amazon expects its staff to keep working as hard as they did on their 1st day thats what amazon boss just base oss wants so what are his plans for the future. We would have liked to have talked to amazon about it but amazon wont allow any interviews no permission to film and says only in writing so lets get amazons
virtual assistant alexa to read them to us. Instead of speculating about the future we prefer to focus on the things that certainly wont change for us that means the talk us to miss will always want a large selection of products a good prices with faster livery. And if nobody at amazon is allowed to talk to us what about former employees we contacted a number of them but only one is willing to be on camera. My novel is my name is under way a spike and i used to be amazons Chief Scientist. He started the job in 2002. I was but i want to underfund van when i started imus on there were less than a 1000 people like you from. My office was on the same floor as jeff based on just
meeting was it after every meeting i had with him i went out more energized than when i went to who jeff is highly intelligent hes thinking about details and the 10 year plan at the same time to go its on thats what i think makes him stand out thats with too much to fast not. When he worked for jeff bezos they were turning an online bookshop into a Vending Machine for everything the everything store. And thats why i was the steve is you in for diffuser for that was jeff bezos is a vision from the very beginning amazon The One Stop Shop and its all about learning from data is that nowadays recording data cost practically not they are so deciding in advance watching tanks record and then doing it is much more expensive than simply recording Everything Utah idaho i did off the chart. Simply record everything. Online marked where put up with things on an Online Market there were never put up with on
a normal market. Of india if we imagine amazon doing what it does on a Traditional Markets and then market for it would be like Walking Around with a little jeff bezos behind us always watching what were looking at what theyve always retry on or prizes were comparing the qualities we want in preferences were. Writing it all down on before leaving and then he would use this information to show us which products best fit our preference those ones. Based on 2nd for Anything Possible maybe that doesnt really sound so bad letting jeff bezos know what were looking at in his marketplace. But not everyone sees it that way. Right now and cut to the you know call a Data Protection activist and author. For the us national to research my
book i did an experiment i wanted to buy as much as possible from amazon for one year and find out as much as i could about the company as part of this vast i wanted to know what information about me amazon was actually storing and not only when i bought product but also when i just looked at things without buy. The company took a long time to release the data which its required to do under european law after some back and forth they finally sent her a cd. I found a lot on this cd the last 15000 clicks from the past year were on the rigs and if you were to print out my amazon data set on paper you get about 15000 pages of appeal. But she hadnt actually even bought that many things from amazon just looking at them was enough to. Click there were 50 columns for every click
seen on only the 2nd i clicked on something and what kinds of products i looked at but also where i was what Telecoms Provider i was using and which web page i was coming from. She hadnt watched amazon t. V. And she didnt have a lexer time but amazon. Amazon even knew when i was on vacation because of where the searches were made also some people use amazon prime as their main streaming service too so when you add it all together it can create a gigantic Personality Profile that goes into frightening detail about someone to. Inform information about how customers is an important part of our business we use data to make sure. Products better and more convenient for our customers. Amazon is a highly powerful. Feature its naive to say my data belongs to me that sounds
good but most people arent clear about the meaning of that. Supposed to mean. Andras was a Chief Scientist at amazon for only 16 months and that was a decade and a half ago today he travels the world as a Doctor Expert and a Walking Doctor Machine Anyone can find out when where and what hes doing at any time. And greetings from the lispund World Financial Center here in new york one of the situations of the day just to be honest. With you. Fundraise is in great demand as a speaker he advises companies around the world on data matters. Pacis reputation as amazons former Chief Scientist always follows in and gets him
a long way even as far as the german chancellor. Extends im convinced our government can only keep up with developments if we continue to seek external advice and thats exactly what were doing by asking experts from the various fields to health and advise us in the Digital Council. To think east andreas is one of them you will leak media one because i consider the things that interest the chancellor for much because if i can convince her that i can actually achieve more than i could at a university or in research for. The shed the good news as soon as he was appointed to the chancellors committee. My own office you fired i think if you want data to be used sparingly then you are picking the wrong back on whos on the real battle is to the mound more for the data you
produce the reports your cubicle for. And so hes off to bed early. But what can we really expect in return for. Whats just based on giving us in return for letting him watch us. And shift business its a constant once jeff bezos has collected all this data about what weve been looking at on the market he starts to evaluate it. He wants to use it to learn what preferences influence our Surfing Behavior and set himself on set and in from. The chip business. So whats he doing with all this information. He looks at which products are often bought with which other products from their range and then offers them to us he says i think people who bought this product also bought that product but again if many consumers think this is something really great. At the
start of the school. And this is what i have seen surprisingly 30 percent of amazons turnover allegedly comes from these recommendations they notice on realizes that we humans are much more predictable than we think we are seen as the. Uni is pregnant now how could just base all know that. Defeat this piece to get with the ability to find the right product is not only based on the comparison of a lot of factors but also on identifying patterns machines that increasingly learned from data over time can do this much better than humans and this allows them to pinpoint preferences that we ourselves didnt know we had. Preferences that can change. It. But thats pua science fiction
isnt it on the model of a Muslim Country a height can already tell whether someone is pregnant sometimes even before she knows it herself. Small changes in her purchasing behavior klein unfair in the woman in coffee that mention can really do that we ask alexa. No i. Know you dont think so. I Mean Companies like amazon are very interested in finding out when a family has a new baby because this is a point in life where a lot drastically changes. And whoever manages to put their product there might win a new long term customer. So how do you know if a customer is pregnant 10 years ago a large u. S. Supermarket chain identified buying Behavior Patterns from a relatively small data set they even pinpointed the number of weeks. Following its been shown that pregnant women change their Consumer Behavior they switch to unscented cosmetic products they start buying cotton wool pads and when these customers then go on to buy products like baby clothes just proving that they did have a baby you can look at what they bought before and say ok people who buy things like that are most likely pregnant. Its worth the time machine or. The secret lies in the evaluation of socalled Big Data Autodidactic machines recognize the patents and amazon is considered the leader in this field i dont know. When we look at which technologies will be important in 10 or 20 years time a large data set is actually the decisive factor and many retailers think they cant keep up unless they start screening their customers too they want to know how customers tick just as amazon doubts. In seattle amazon is testing
a process that may soon go global. Simply go to a store. Environ out. Shopping. Be monitored and wander out again. 3000 of these stores are expected to open next year. At amazon pick up customers can go and fetch their online purchases. And the Treasure Truck will take the online offer of the day to individual districts. 6 Amazon Book Stores even sell books offline amazon also owns the Worlds Largest organic market chain as well as its own fleece but their craft. Amazon already sells insurance and medication operates Publishing Houses and fashion my Payment Systems and Cloud Services and produces its own films and
television programs you can a trade areas of our lives and collect data in the process everywhere. Its made jeff bezos the richest man in the world reportedly earning him 100000000. 00 a day as a hobby he has his own newspaper the washington post. His company blue origin is i need to launch 2 wrists into space. Hes built a huge mechanical clock inside a mountain thats time to run for 10000 years but what does the future really look like with amazon The City Of Seattle on the west coast of the u. S. Has already had a little taste. But a vigil was held in one of the other cities also im also a member of socialist and then the. Chip a source made seattle his h. Q. For a reason he hardly has to pay any taxes here. On the one hand seattle is booming and you can see this right in front of you the Scar Baseball fields the amazons 2 years are a testament to that booming city but does only for a few people for the rest of us seattle has become all no fordable and unlivable place to live in and the working people who. Bilbies towers they call for to live in the same city the buildings buildings that. Years of low wages have also cites the Company Money one study says that in some regions of the u. S. A 3rd of amazon employees depend on government food stamps. What we see in the last 10 years is an explosion in homelessness the regular people who go to work but their wages are so stagnant and their rents are skyrocketing to the combination of both of those things is a deadly combination and it ends up making you almost Seattle City Council wanted
to introduce a tax for Large Companies the money to be used to build Affordable Housing the topic was soon dropped amazon employs 45000 people in seattle. There is no question that jeff bezos personally and amazon as a Corporation Entered mean they behaved like classic bullies in the schoolyard they said if you have the domestic the guts to pass this small tax on us we are going to cut in you with the closure of jobs that was what jeff bezos at amazon did to ensure that the staff did not pass instead of paying taxes amazon hands out bananas free of charge every day to anyone who wants them apparently over 5000000 have already been given away. German cities are also feeling amazons influence at least according to people who know about retailing is the
internet giant accelerations decline of small shops what does amazon itself think used and we do not agree to take a look at the opinion of the well known and respected Industry Insider professor dr Garrett Heineman from the need to write University Of Applied Sciences need to hide. Yes lets do that we already have a date with him. Right out of school im carrot high and im on i manage the University Research center and im a retail expert. But the professor doesnt actually say what the company would like to hear on the contrary in fact just a toy to shoot fuel or many small and medium sized towns can still supply our daily needs on the ticket but we can no longer really shop there was the sheinkopf feeling her happiness amazon will eventually be the only retailer you can still buy from if you can because there wont be any others left. I know its like the enemy
on the horizon creeping up towards us and we have to mobilize we cant just shut the window that will just lead to more empty shops some small and medium sized cities already have Vacancy Rates of 40 percent or more and it continues to rise and thats the consequence doesnt invite us would assist you for that. He doesnt even blame amazon for the disaster he just says others simply missed the boat when retail changed. Under from 2 year true for local retailing still often functions as it did in the middle ages or even in the stone age matson amazon has reinvented retailing is its a Technical Company and most traders dont understand this technology because its a completely different world how much on amazon sets the course and everyone else tries to keep up or catch up with off to work like the city center is a dying so does anyone who wants to compete with amazon have to fight fire with
fire and thats what one company is trying to do with food or draw on the internet with next day delivery. That. The customer can do