Two oclock in the morning and papers and just coming off the press. Three hours later at five am angle of a but is already on her paper rich in the laos its region in Eastern Germany but the number of papers she has to deliver is dwindling. Then. We lose subscribers either when somebody dies because no new subscribers take their place or when the price goes up and. There may soon come a dawn when there are no more newspapers in mailboxes. Robert dallek has just opened his News Agency Store but he already knows that most of his newspaper buying customers that day will be senior citizens. Because our customer
base you see that mostly older people buy these papers which sort of lost our young the Customer Base and thats also due to the internet richard was a sheep but. Since the advent of the internet the circulation of daily newspapers in germany has fallen off by nearly fifty percent. Even though germany is a press can trade with over Three Hundred daily newspapers most of which are local papers. Allows it or one show has been hit especially hard it used to have almost One Hundred Forty employees now its staff number seventy. The top story today is right wing demonstrations in concourse i wonder what we were thinking of researching how the citys image has suffered in recent months its not looking good the number of tourists is down by twenty percent were going to install some of the fruits and we wanted to speak with the university or because we understand theyre having a harder time attracting nonlocal students. Here to locking up money. All of a house trying task man learned his trade at the newspaper now he is Editor In Chief if you could know him first when i thought. We keep a close eye on the far right near nazi groups we track politically motivated crime its our job to observe to make critical assessments and to share what we learn with the public with a time when if we did not do this nobody would and that would be problematic for use. The allows its own channel has won numerous prestigious journalism awards and can still afford to finance indepth investigations. The paper has a Regional Desk located forty minutes drive from couples we asked passers by where they get their news and they dont know whats app. Every visit or just searching are looking up in order for the allows its
a one shot i check in again when i get there see you then. When youre home all is a local reporter today she visits a former coal fired power plant that i dont like and none of. The plant was decommissioned and converted into a museum news rooms everywhere using social media to reach younger generations the new homes report wont just appear in the paper it will also be posted on instagram. And that Instagram Photo what you are instagram followers are between twenty five and thirty five years old so exactly the age groups we dont reach with our print product anemia. You know how you want these people tend not to read newspapers so they use the platform to still be able to reach them but would they be willing to pay for it. And i in that i dont think so not at least not yet its a pity because its not as if we dont for work and social media we conduct
research and go out into the field so our efforts should be valued online to well and that should. Not and but few of the nine hundred people follow the louse its a run shall on instagram. Only newspapers cover what happens in more remote areas of the country its merrill election time in force near the border to poland the anti immigrant alternative for Germany Party is the strongest Political Force here journalists from the allows it to run shall a moderating a Panel Discussion with the candidates the idea of the frequently accused the press of spreading fake news moderating provides allows its a one shot journalists with a chance to showcase their skills and the value of independent journalism. Is finding the three brands like these are important because journalism currently needs to justify itself by people no longer only get their information from
regional newspapers they can also go online some get their news exclusively from facebook and go you know so we need to distinguish ourselves from the rest when we want to show that we really know how to do our job trying to listen our back Office America what would happen if there were no more Independent Newspapers if there were no journalists asking questions nobody assessing and comparing and says. We fly to the us where the Newspaper Industry has been in crisis for years and with the current president has called Americas Free press the opposition party. Donald trump has often publicly attacked newspapers. He accuses them of spreading fake news in front again thousand lives we want to find out the effect this climate is having the newspapers. Steven bochco runs a small news agent in washington his customers come from all over town surprisingly more and more readers have been buying newspapers again since trump moved into the white house. Over. Their new procedures to wind down a lot of years weve been new with a new scandals that we have in the us politics the news for business thats actually formed so every day theres something going on in the news and its mostly program. And its loose for the menu for us now we have the New York Times the washing of course the measure of three of these three never speculation i was actually one of those theres one whos trying to outdo the other one on who gets the sky and all guests to the story before the i dont source for paper thats right. Librarian george pulled by his Phone Use Paper every day he says its his way of helping to protect democracy. But its going to be but it is so how
would you describe the situation in america no no no its pretty bad really there is a lot of. Really sectarian you people people are just. Going down there and frankly i dont really think the president helps much of the out either in terms of. Decent the sky. Issues of public broadcasters in the us are underfunded and correspondingly weak political propaganda is dominant on the net newspapers are the only consistently critical voices they also on compass candles. The Washington Post is one of the worlds most renowned newspapers it has always confronted the powerful it lifted the lid on watergate and brought down president Richard Nixon today its trying to fend off the attacks of president trump. Margaret sullivan is probably the best known columnist in the u. S. Before she moved to the post she ran a local newspaper we tend to think that president trumps attacks on the press which we are so public we tend to think that thats our our biggest problem but i actually dont think it is i think the biggest problem is the demise and the troubles of local newspapers and local journalism when you get out into rural areas there are whole swaths of the country that dont have any news coverage. News deserts the lash of the shade the less Newspaper Coverage is available parts of the us and now bereft of daily newspapers and independent journalists its theres no one to hold Public Officials or businesses accountable so if there are people who want to you know steal from the public till or do something thats corrupt or do
something thats just shady its a lot easier to do it when there isnt a News Organization around to keep them honest is that happening in the u. S. Its happening in the u. S. Definitely i mean the problem with it is we dont know what we dont know you know there could be all kinds of things happening but because were not covering it we cant even know whats. Going on so its troubling. The Washington Post reached the end of its financial tether five years ago the paper was bought off by jeff bezos founder of the internet giant amazon it was bezos who adopted the motto democracy dies in darkness. Bezos moved the paper to new high tech headquarters online content is no longer free but is widely used despite the paywall the number of digital subscriptions has shot up. In germany Industry Experts look on in their Media Giant Screen or awarded jeff bezos a prize for calling him the savior of the Washington Post publisher Frida Springer and c. E. O. Mark also moving toward digitize anshan. Buying it makes most of its money online through Advertising Portals and ecommerce. Theres also introduced pay walls and online versions of the National Newspapers vent and. Revisited the head of the schroedinger Publishing House multistep who is also president of the German Federation of Newspaper Publishers. Its our job is to confront the powerful and all areas be it Business Politics science or culture we ask critical questions evaluate answers and we expose things these people dont want exposed to Good Journalism plays
a corrective role in society and its necessary for democracy so we have to fight for it. Independence is of the utmost importance for the press about that independence seems to be dwindling as facebook and google dominate the internet. For large isnt targeted far or nowadays publishers are defacto dependent on Companies Like google and facebook for their Digital Subscribers and thats not good. The modeled Market Dominance for its power to decide is a factor that distorts competition. And if they say that you newspapers profit from the traffic that google sends your way we have to respond very clearly and say were not profiting from it were dependent on it so it is in the. Google search results do indeed lead many users to newspaper sites but at the same time google is their biggest competitor for Advertising Revenue. Ninety percent sometimes
up to ninety nine percent of advertising Revenue Growth is accounted for by google and facebook shows how distorted the market is. In the year two thousand germanys newspapers took in Four Billion Euros more in revenue through print advertising than they do today experts estimate that at least two thirds of all Digital Advertising revenue goes to facebook and google so why are these giants so successful. We spoke to professor Frank Nordiques of dortmunds Technical University hes one of the countrys leading Media Economists. And he confirms that not only has the press lost future amounts of printed Advertising Revenue their share of the market for Digital Advertising has also shrunk dramatically facebook and google simply have a more effective system they collect user data and offer them customized Advertising Newspapers cannot do that instead they auction off their advertising
space through their biggest competitor. We visited a News Paper Website the blue cross of the. Advertising was brokered by google. Blue cross means it means the ad has been played in from googles network of appetizers so google knows you need a Washing Machine and has played. The corresponding advocate he sometimes doesnt need a fractions of a second. You dont notice a thing. The Advertising Space was basically auctioned off in the background its a complex Process Operating in the background in real time thats anyone who uses the internet will be familiar with the phenomenon of adverts following them around and its a revolution for the entire Advertising Market with. Google advertising to newspapers and takes a big cost of thirty percent. We visited
googles offices in ballin. With. The monitors in the foyer a display of the most popular search terms in germany at this very second. Base billion Dollar Company pays down its role and insists that its on the newspapers signed. So there is no competition between daily newspapers and google is in and we think we are an important partner for the publishers about on several of us we help to market Advertising Space on the website this generates a lot of money we deliver traffic for the publisher to provide tools and services that journalists can use in their everyday working lives and our News Initiative is developing better technologies faster mobile web sites video channels you digital
subscriptions google subscriptions had opened up new sources of revenue for the Publishing Houses we do an awful lot to help Newspaper Publishers and journalists in germany. And ive heard about owners make you think that publishers are doing great wow and its all thanks to google but the opposite is actually the case one out of every money out of ten billion clicks that start Publishing Houses websites i googled click every click is now to need for the publisher to get in touch with its users or readers and advertise to and that basically translates into cash for the publishers. Can google really rescue the newspapers from their predicament we asked Media Economist to his opinion. Facebook and google have completely reinvented the ground rules for the Advertising Market and the internet the problem is that these ground rules are excellent for the two big platforms but bad for newspapers especially regional newspapers side the winner is always the one
who can stay closest to the user and in that sense the two platforms are in a Different League they are playing in the Champions League while the regional newspapers are stuck in the lower divisions and. Publishing houses a saving where they can imagine departments and papers the five biggest publishing groups now in more than forty percent of gemma newspapers. The hope to. The number of newsrooms is falling quickly and more and more citizens are getting content from one source only with the result that there is no diversity of opinion from now do you think newspapers have a future and basically they never stood a chance and they dont stand a childs innocence because im trying to sell news on the internet is like trying to sell sand at the beach or in the desert or you can say we have better famous sand but nobody cares when they can access news everywhere we see how news
digitalisation looks in other countries norway is well ahead of germany when it comes to digital subscriptions germany is near the bottom three percent no way fifteen percent. In norway sales of rising it every second newspaper to find out how theyre managing this we go to trauma in the arctic circle. The newspaper new meaning Northern Line is growing especially fast is the press being reinvented here in the far north. The most important things happen where you live. And. Thats our slogan. Editor in chief helga knitted bag is banking on Hyper Local News it sells
best on the net already half of his subscribers do all their reading digitally and pay for the privilege or through of the soon enough well be able to finance our journalism slowly through subscriptions your mom. The norwegian hughes papers are encouraging every disc to go online this saves Delivery Costs in this Big Sparsely Populated Country failure and soon is Seventy Three and has to be digital newspaper subscriptions. I stayed home for. They had read this paper on my tablet every night before i go to bed. They did. That way im ahead of the pack in the morning and i said that its obvious that only gave thirdly he said you dont read the printed newspaper. There you know very rarely. Usually my husband is the only one who i taper. Last he doesnt know how to use the
tablet when he read something to me from the paper in the morning i just say i know that already i read it last night. No los has identified a special ingredient that draws in the subscribers local support the Publishing House bought the Broadcasting Rights for the Amex Just Soccer Leagues matches a streamed live on the web site a smart way for the newspaper to also gain new paying reads for its articles. Most of scriptures get sold while we stream childrens matches. Everybody wants to watch. Us mothers Fathers