975 photographer norman seif captured the energy in the studio as you can see in the background there's people around so norman all he turns his sessions into parties and he just would be doing a session and invite everybody off the street in that can you imagine there were $200.00 people drinking in just getting crazy it was. like joni mitchell. singer ben marston walking. what. are comedian steve martin. so he was developing this technique of how to get these spontaneous improvisational methodology really and how to get people to be sincere and honest and real.