Produced by organizations and corporations. America, industrial miracle of the century rick this is the internet archive. It is universal access to all information, for ever. We have purchased it and read for ourt refitted it scanning and our servers. We also have scanning, manuscript, loose paper material. Yvonne is operating a state of the arts film scanner. It is taking a digital image of every frame. Later, the images get knit together into a video. It looks simple, but its quite sophisticated. She controls brightness and quality of the image. Thats about a terabyte of raw scans per day. This is a home movie from an american family. We dont know who it is. These are films that just turned up at an estate sale. We have not looked at them yet, we do not know what is on them. But it is certainly a record of american life. Scanned, them is original film will go into cold storage for longterm preservation. That is where i keep all of my material. We will make sure it is ok to put online. And we will build a record for it with what we know about it. Sometimes thats not very much. Then we offloaded. Films do not come with a life story. Loosere often a lucid can of film. Who are these people . Why did someone spend money to make this work . Sometimes they write in. They tell us a lot. Crowdsourcing has yielded a tremendous amount of information about films. The archive is about 9000 home movies, which is constantly growing. Home movies are very special kinds of film. Think that home movies are just records of christmases and birthdays and family gatherings, but its much more than that. Home movies or personal expressions. They are not corporate expressions. No focus group sat down to decide what would be in a car movie in a home movie. If they actually were not there on the day that something america, they pictured and the effects on everyday life in the way that we live, work, and play. Realize almost nothing escapes the home movie camera, and so our collection has grown. One of the things that makes is the movies are expensive. , kodakn in the 1930s began to put out 35mm film a lot cheaper. Rural people, as you would think in the 1930s would not have the spare income to shoot home movies, but it turns out the canvas that home will reveal is tremendously diverse and absolutely fascinating. Frankly, the only kind of film i care deeply about. I work with home movies. We have a volunteer group in this building. I do regional and local history evidence in San Francisco and detroit. As well. Feature film , anddid a show in detroit for me, this sums up much of what i love about home movies and much of their value. Rick i like the neighborhoods. There is practically unlimited footage of the golden gate bridge. Its when you get into the neighborhoods, uc San Francisco as an immigrant city, and ethnic city, ethnic organizations penetrating every aspect of life. In school,e kids these aremericans all tremendously fascinating things. Im not the only one who is interested. They say, how about our stuff . That story kind of begins and in swiss visa brood of film, which is probably the most famous home movie, begins and inns with film, which is probably the most famous home movie. Movies of life in camp, which are now in the japaneseamerican museum in los angeles. These are significant events in the history book. Its the notion of history from below. It is the notion of individuals documenting what is around them with the very individual point a view that is in no way objective. It is personal. It is a personal nature. That is where the value resides. You know who made it. It is a known author. Its an individual trying to interpret what is around them. There are quite a lot of home movies on the internet archive. I think there are 8000 or 9000. We are going to put up just let ourerything we can collection. If you go to archives. Org and search for home movies you will find enough to occupy you for years. In the same way that every American Company or organization has a website today, almost every American Corporation or institution made films, and most of those films do not exist anymore, that the ones that do are sometimes the most vivid and fun record of our cultural and social history. General motors made thousands of films. This car practically drives itself. Want to try . Says but id love to. How is that for magic . Ooh. Ooh the 1961 pontiac [applause] rick some of them were soft sell advertising. Aty might have a chevy logo the end. Heres an interesting little science experiment, here is a film about tv that will change our lives from 1941. Thanks to the newest marvel of modern science, television, you can lean back in a comfortable chair in the theater or your own Favorite Charity home, relax, and watch the game. Out at the stadium, the Television Cameramen are seeing to it that you can follow every detail. Inside the Television Camera is a Magic Electric eye called the icon a scope. The most important part of which is the sensitive plate. It is a rectangular piece of millions of with photoelectric cells arranged like this. Go beams being televised through the camera lens and fall on the camera lens. Weekly newsreels that circulated throughout the united states. There are also institutional films to push it a point of view, which could be anything from your local chapter, the united fund, the united way, a prounion film coming out of the aflcio. The promises made during the war of the president of general electric. After the war is won, takehome pay on a 40hour a week basis must eventually represent the higher levels of pay that prevail. Things were not what bill had hoped for. Roosevelt was gone, and his enemies were there to threaten the victory. Threats at home, threats abroad. Bill did not like it. Film byen a Union General or an antiunion thrombi general electric. Itselfmation pays for over time. Genes can run without being shut down. Orkers are upgraded the emphasis of a shift from manual to mental skills. Every kind of great idea, technology. If you look hard enough, you can find a film. A lot of these films are quite wonderful. Example, a film sponsored by westinghouse in 1939. It is called the Middleton Family at the new york worlds fair. 55minute featurette about the Middleton Family from indiana that comes to new york to go to the worlds fair and they spent all of their time in the westinghouse pavilion. In the westinghouse pavilion, they see robots. Will you tell your story please . Who, me . Yes, you. Ok, toots. [laughter] i will be gentlemen, very glad to tell my story. I am a smart fellow. Brain of a very fine 48 electrical relays. It works just like a telephone switchboard. Ucb time capsule which is meant to tell the story of our you see the time capsule, which is meant to tell the story of our time. You see the battle of the century between ms. s modern and mrs. Drudge. This is modern has a dishwater. By. Drudge washes dishes hand. Is getting a little dangerous. A blowbyblow account of what is going on. The contest is over in exactly seven minutes, 58 seconds. In that time, mrs. Modern has 40 piecesdishes and of silverware. It is all over, mrs. Drudge. You might as well rest now. [laughter] daughter who is going out with her communist art teacher learns that Free Enterprise is not such a bad thing and inns up cooking up for the hometown boy from indiana. Why dont you tag along and learn something . There is plenty of time before we meet the folks. I dont know. It might be fun. All right. But dont expect me to be amused. Theres nothing funny about the tools of capitalism. Rick a film about Free Enterprise, a film designed to reassure people that innovations trustingople to start corporations again. It is hilarious. They mustve spent half 1 million making it back in 1939. Right if yoube called it a frankensteins monster. Thats a movie. Think of the number of people who would be working if we did not have these power looms. I guess every woman in america would be working in a sweatshop making homes for making clothes for their family. I dont think i would like that. Rick my uncle who is 96 when he was younger, he was a union projectionist and he put that film out in special rejection projection then. There were projection screens and they would show up at public events, county fairs, schools, and so on, and you would show the film. Effort. Big pr it was viral marketing. As movies. E west that is what sponsored films were about. Most corporations did not pay for their films. Farmed it out to a contractor. General electric went to a museum. Most of them are gone. No one on staff actually cared. A lot of the Smaller Companies gosh, films just showed up all over the place. As i said, we are a tremendously media rich country and americans do not like to throw things away. They show up in attics. Ephemeral films offer tremendous opportunities for the makers today. Some were not copyrighted originally. Used byage cannot be somebody competing with a product. And some educational films were copyrighted if the producers. Thought, but most were not renewed. America is an atypical country. We have a huge audio material in the Public Domain. Once anything is in the Public Domain, anyone who was acquired a copy can use it for anything they want. The things that we put on the internet archives, we offer a Creative CommonsPublic Domain license saying, this material is not an copyright and you may use it as you please. I am especially fond of a film made by at t, the bell system in 1941. It is called longdistance. Explains whathat happens when a operator makes a Long Distance call for you. But its about more than that. It also shows how the network follows the growth of western european, so that the occupation of the American Continent moving from east to west, houthi Communications Infrastructure was set up in the , and thene pioneers it is just about the people at and its isne Company Symphony of sound and music. Very well done. And so longdistance means many things. Waves, wires, antennas, buildings. Many parts, many skills, many functions. Instrumentality ready for the task ahead. Given this instrumentality, life, and energy, the spirit that moves men and women everywhere to undertake the duty of communication. One of the first films from our collection is a film called master hand made by the jam handy organization. This is a fullfledged industrial symphony showing how automobiles are made. From the founder reid being lighted to the finished chevys driving obvious and we want. Driving off the assembly line. Rick it is a film that just has a musical track. I think it has one line of duration. So you are meant to contemplate this incredible coordinated production as he watched these cars being made. It was made the same year as triumph of the will and modern times. And it has a lot to do with those. And another thing that is kind of grate, this was made in the midst of the organizing efforts another thing that is kind of this was made in the midst of the organizing efforts. Michael moore grew up. You can extrapolate from that one of out of every 10 of the people you see was secretly receiving payment to report on fellow workers about union organization. In Committee Hearings it was revealed one out of every 10 workers was a spy. Of all these things happening. Rick every year the National Film present Preservation Board meets. They recommend a number of films to the librarian of congress, films that are culturally, historically, or aesthetically significant and every year the librarian its a wee of its a way of building a list that shows the diversity of American Cinema and to films ofion special merit and should be preserved. And typically they are preserved. It can be feature films, documentaries, important, on edited footage. It can be home movies. Of themple, home movies world words you for japaneseamericans on the gistry, master hands, African Queen is on the registry. But so is an interesting amateur film made in wisconsin. Right now i think it is in the neighborhood of 500 or 600 titles. Master hands was selected and another great film called the house in the middle, a film made in 1954 by the national cleanup, paint up, fix up bureau. Yourggests if you keep house clean and freshly painted, it is much more likely to survive a nuclear attack. It is a moral argument for a civil defense. It is hilarious. Narrator a series of civil to studyests were made the effects of atomic heat on american homes. Im going to show you how protective measures can protect your home from an atomic explosion. Two homes one a fire trap. , fresh cap. Untidy housekeeping. , spece house on the left and span. Both ready for the test bomb. The flash, the heatwave, and the of eachars away parts roof. The cluttered room on the right first center flames. A few moments, the interior is completely up let uplit. Spreads to the house itself. The house on the left shows no exterior flames. Now our first test. Three identical houses, all the same distance from the point of the explosion. Andhouse on the right, eyesore. You have seen the same conditions in your own home town. See theent you will results of an atomic heat flash on this house. The house on the left, typical of many homes across the nation wood,vily weathered, dry and rundown conditions. Left, a clean,e on littered yard. Protectfaces with from the heat. Also from moisture damage. Now lets see what happens with atomic heat. Narrator two houses are a total loss, but the wellkept and painted house in the middle still stands. Onk when we think of ads film, we think of the tv commercial. The ancestors of the tv commercial worthies theatrical ads were these theatrical ads shown before the main attraction. They were called minute movies. Not so many survived. The ones that survived the singing esso man. So makes your cargo rick i think of the cynical, dripping with cynicism films. Take it away, kitty oh, john, i am so discouraged. How can i ask anybody to this house the waiter furniture looks . It does look pretty awful, but we cant do much with our money. Not unless a miracle happens. There is the miracle. Hurry, hurry, hurry. Singer man. He will center to the nearest center. Ewing a few simple lessons on the sewing machine, her house will look so attractive, they will probably sell it at a profit. You have characters associated with kelloggs rice krispies. Im glad you stayed all night, bobby. Dont you like this cereal . Yeah, but it is mushy. Its not like the breakfast cowls we have at home. Breakfast pals . Sure. They come every morning. [whistles] and the marching cigarettes from lucky strike. We have a bunch of those online as well. Right left honey, right left, around you go, lucky strike rick i like to imagine when people use the internet archive with the come out realization that we are not all consumers of knowledge, but we can make it as well. We have this amazing Distribution System that allows us to speak to the world. To change the future. You can explore the prelinger archives and view thousands of films at archive. Org. Each week leading up to beach when 16 election, road to the white house rewind rings you archival coverage of president ial races. Next, it interviews with the top four candidates in the republican race. Ronald reagan, george h w bush, john anderson, and howard baker. This is the first time they have been aired on national television. We start with ronald reagan, who went on to win the New Hampshire primary on his way to securing the gop president ial nomination. He then defeated incumbent president jimmy carter to win the presidency. This is just under 15 minutes. Senator reagan, welcome to election 80. Many americans feel they are not receiving strong, effective leadership today. How would you define leadership . Ronald reagan it is not as easy as it sounds. There have been great leaders throughout the world to have