Prince of los cocuyos a miami childhood comes out in the fall of 2014. Youre watching booktv on cspan2s, television for serious readers. [inaudible conversations] next from Bookexpo AmericaPanel Discussion on how technology is affecting publishing content. Bookexpo america is an annual trade show for the Publishing Industry thats features authors events educational panels and information on soontobe published books. This is a little under an hour. [inaudible conversations] thank you all for attending the media is the message. Really appreciate your coming here today and i think youre going to have a great panel that is going to give you some really interesting information about what is going on in our increasingly multimedia world. We are going to start off with. Or Adeena Karasick from Fordham University who is going to be present in a a powerpoint multimedia with vide. Its quite an amazing creation. And adeena is a great expert at putting it together so i will introduce her and we will have three other speakers talking about some other things further on down the line. Adeena. Thanks bob for inviting me here today. Its great to see you all. They have created a for those of you who dont know what is its a japanese form that takes an upgraded wedge that takes 20 seconds 20 slides in each slide you have 20 seconds so its quite a feat to be able to do it live. I usually would be presenting this life but because of technological difficulties today i will be presenting it to you as is. Basically the presentation which has gone through a number of titles is now called back in the os ver the ghost is the machine. Isaac leads in analytic meditation of the relationship between technology and spirituality in contemporary media so as you will see there are references to manifestations of the disembodied voice essence spike jones her which im sure you have all seen for apple syria ring thinking it as a 21st century cologne that highlights how the mystical and machine are not up positional and all media are extensions of man and in the words of mcluhans deep and lasting changes that transform our environment. Basically it opens up a space for reminding us how the metaphysical and the physical or not opposition or that perhaps it would be more wise to think of it more as a pattern of physical space which reminds us how language by all knowledge is spectral and similac rick. So without further ado. Can we turn up the voice . According we must rethink the relationship of the mystical machine. Not oppositional but the binary to the physical. All knowledge is spectral virtual. Throughout film history that goes to slip the machine whether its the haunted internet diabolic computer they ever shall tv or the talking telephone. Technology is typified his million other mysterious and uncontainable evidence in the inner workings of the machine the engine and genius to plotz plotz trochan snare. The virtuality of invisibility reminding us of the phenomenal with the real multiplicity is an divergent and according to hagel the moving of the spirit is the secret of the theological change. As such the mystical machine functions are metaphysically about the world and machine created not for nothing but from a blueprint of codes algorithms programs and carries coding as a resident operating system impregnated with the voice of its maker. General motors had a major role in the development of the moderate disembodied voice. Star system cars were one of the first things to talk to us. Advanced technology is indistinguishable from magic. Well while in the past the disembodied ways may have been a set of mechanical procedures fish auctions or protocols are a mechanism of its own repeated image no longer is a machine about storage but increasingly exceeds its own coats. Exerting an algorithmic free will reminding us of the byproducts of coding in the disembodied voice can be seen as the theory of bicameralism which is odd coming from outside of itself. As late as 3000 years ago these guiding commands were issued by gods a Supernatural Force manifested today is original logos or ancestral worship. Danny is not here mrs. Torrance. Ive got the munchies real bad. How about you . Similarly according to thought was understood as an outside coating anthropomorphic voices and exterior station of a state which becomes interior i is and is thought becomes voice the small voice echoes and the flex elected effects and reflects as a resource of the parrot signifiers. Upton sinclair telepathy related to the telegraph how in the 1700s spiritualism erupted from the telegraph telephone radio. Ancestral and a personal google voice media reminds us the voice fails and unveils voice becomes a simulation of erratic effects. It hovers as a ghostly trace and ghostly specter entrance simply charge highlighting and the machine is already the voice of the voice of screaming in the pauly classic intertech show miasma. With the development of personalities disembodied forces these became more human iphone series referencing sirens understands what you and say in what you mean. Xbox one 80 room minds as the medium is the message under some sort am. Aye. Thats me. The woman that ive been seeing samantha. Increasingly personalized this technology is taking extensions of man to a place not just as a personalization of our media but intensification active vacation causing deep and lasting changes transforming our environment. This hyperpersonalization of the other minds is of the self and their art and that marrying of the facts facts constructed to the other and similar to the capitalistic practice of creating a golem. Early rabbis created a companion in their own image. Formed in the image of its your coulombs were not just a master of mastering the code that but created to serve their creator for simple tasks like collecting water reaching the dead from as early as the second century. The holy goal on per ticket and persisted. According to syria we were trying to go the first personal assistant and a bodiless body that urges us to receive the body that is increasingly necessary but a manifesto of the machine is an aspect of our embodiment and the metabody that generates and secures magnification. Similarly the visual form of the letter on the screen is fully material even though the latter exist as a source sequence of binary digits with no tactile appearance to it. A body without organs in a material body which an ax the notion of desire accessible in process. This technology reminds us transitional material for all that is animated and fetishized between the voice in the body where the body propers improper and raging in radical mutability the ghost is the machine binding time through and across symbols that assemble reassemble reassemble in the shifting ensemble spaced out and the narcissist narcoset. We must wake up. Wake up. Wake up. I hope you appreciated that as much as i did. [applause] that was an amazing presentation and we have more to come. I bring on Michael Ohanlon right now who i think as a really hard act to follow. [laughter] but he has got interactive 3d that is amazing. Imaginary arts in toronto is doing some of the most amazing work right now in 3d. As we move forward in this multimedia world this is becoming more and more important in terms of how we integrate these different kinds of images into what we are doing. So mike. Good afternoon and thats quite a job to follow that. Interestingly though we are owing to go from metaphysical to the purely physical. What imagineering does the art pure content creators. We create content in the sciences the life of physical sciences for use in textbooks for use in museums and any kind of outlet for that kind of material that we can find. Im going to give you a little brief back story that will kind of run through what we do and how we do it and how we have done it over the past 20 years because the continuing evolution of the technology really drives exactly how it is that we have been able to move forward with the material we have. As i said we deal in scientific content. Up until three or four years ago we were based only in the ink on paper world what we produced with printed textbooks printed in leaflets and material for museums Science Centers and people like that. Gradually we started to as technology became available we moved into mixedmedia and that included something such as thats where what we have actually got there is a photograph. One of our artists has taken and grown out from the photograph of some artwork. How we do what we do and why we do what we do is determined by the Educational Value of the material we are putting together. There are limitations in the printed page as we continue and have continued to run into things like showing dynamic processes, processes of any form illustrating them in two dimensions in a full multipage book is very very difficult to do and its difficult for students to understand properly. The scale on the scope of the printed page what you can show and what you cant show is really very limiting. Over time we started getting into the animation business that led us to building threedimensional models. Which we then produced as movies such as this. We started getting into the simulation business where we can begin to take threedimensional objects and work with them. Allow the students to work with them. Unfortunately the technology was still not quite there for true interactivity. Over the last couple of years we have had with the advent of no no mobile technologies device classrooms webbased learning loops big date in the classroom has really allowed us to take the little bits we were doing and evolve it into something that is truly exciting and well over the next year or year and a half start appearing in classrooms all over north america all over the world hopefully. This is an interactive 3d object model. Where we can take any object that we want to build or any object that we want to scan into three dimensions into the threedimensional space and attach pins at various points on the body of the object that will allow for all kinds of Additional Information to be. Before we begin lets review the parts of the cell of which will be talking. First of course is the circle him or plasma membrane and extensions of the plasma membrane that dive into the cell to surround the. The any part about what we are doing and how we are doing it is gone. [laughter] the neat part of what we are doing and how we are doing it is that all of this material can fit in very tightly with existing curriculum plans at schools. It can be modified very easily at the educator level so you can take the same model which is where in the 3d round that is where all the money is. That is where the real cost is. You can take the same model and build the data cloud around it for a child in grade three biology student in grade 10 or a premed student and at the Stanford Medical School all using the same basic model but adding Additional Information for the context of the students to learn it. Nothing right now is particular at the Postsecondary School level is more important than the cost of education for these kids. This is going to be a big tool and we are starting to reduce fat now. My the type of material we can produce is as i said we are getting away from metaphysical here into the physical and again if you think in terms of medical students and those kinds of environments you can see that there see that theres a lot there that we can put in. We also do some very pretty things. Is actually a threedimensional color scan of a butterfly. And we are working with a number of museums right now and scanning entire butterfly collections and insect collections. They will all become available to consumers through the museums are the educational space. The whole process is designed to do two things. One is to democratize access to a lot of this information. And to make it costeffective. I think at the end of the day i think youll find that 3d is going to change how we live, how we learned and how we interact with the world around us. Thats it for me. [applause] thank you mike. So i bring up the big gun. Ralph riveras bbc director world media future maybe i should say to talk about what the bbc is doing in media and i have to tell you you probably have no access to iplayer here but it is without a doubt the best streaming video media on the market at this point in time. Thank you. By the way its nice to be back here. Im sorry i brought british summer with my. But i did catch a couple of nice days over the weekend. Im originally from new york, the bronx columbia nyu. I literally just moved out of london four years ago and its always nice to come home. I am an engineer. I spent a lot of time with media viacom pearson al well and time warner and one of the reasons i went to the bbc is bbc is known as a tremendous storyteller, iconic storyteller but it also has a great tradition in terms of technological innovation and this is a little video i would like to start with for you to get a sense of what i mean by that. We will see if that will work. Television broadcast for the first time. [videotape] [videotape] we give you complete control of what you want to watch when you want to watch it. We have been bringing you the features since 1922. It makes you wonder where next . A. I love that tagline, bringing you the future since 1922. Thats cool. By the way one of the other reasons i went there was for the olympics themselves, the opportunity to be unbounded in what we could do with that is just something too good to pass up. I will just take you through a couple of slides to indicate where we are going from there. I will skip through. By the way iplayer, iplayer is there Video Service in the u. K. It is basically like hulu except its live and ondemand. Its streaming and downloads. Its highquality content no ads and its on over 1000 devices. But its only available inside the u. K. And for three years running its been the number one branded the u. K. When i say the number one brand i dont mean that number one Media Technology brand. Its the number one brand overall and general so you will see its above john lewis which is a Department Store or dyson or Marks Spencer or grocery stores. By the way the rest of the bbc on line, bbc code. You u. K. As well number six. We have a significant presence in the u. K. My job as director future media is everything that the bcd bbc does on line. Where do we go from the olympics and by the way anytime im in new york one of the many things i like is if you see those headlines on the bottom there how the bbc crashed in b. C. And brought olympics coverage into the future. Only a bronx new yorker would put that on the slide in the u. K. Because the british are just way too you can tell i have a good time being a new yorker in london. And so the question for us is where do we take it from here because we essentially delivered everything that was the olympics. Although the events live and ondemand on any device that you wanted to use at work, at home and on the go. And so digital as Distribution Platform for what we have already created hey thats cracked now so the notion of being digital ,com,com ma we are there. So over the last couple of years we have extended that from the olympics to things like glastonbury which is a musical festival that goes through the weekend. People like jayz Beyonce Coldplay what have you. Multiple stages the guess what . The music people at the bbc radio people want the olympics treatment which means all of the acts, all of the stages available for everyone on any device in addition to roving reporters and things like that. And then obviously thats available on devices including connected tvs tablets smart bombs and desktops. Each one of these is a different use case. People are in a different mood in a different mode when they are using these devices in retailer are offering to each one of them. I would say one of the most significant things that we have announced recently is that we are the first broadcaster in the world that have announced we are going to take one of our major channels and we are going to make it on line only effective fall 2015. So we are taking bbc three and next year they will be on line only. And by the way bbc three would be the equivalent of our youth oriented channel so we believe we are essentially following that audience on line. So that is actually a big bet for us. While some people were lamenting the demise of a broadcast channel others like myself are looking at being able to recreate that into something that is native on line so its a big opportunity for us. How were we going to recreate that . To me when you go past being digital which is taking everything that you already do whether its print radio or tv and putting it on line the next one for me is to be connected. One of my favorite quotes is from jay rosen who talks about people formerly known as the audience. Thats something i use with my colleagues back at the bbc a lot and i do it in the form of a provocation. So again reminding people i grew up in the south bronx in the 1970s, provoking is a natural state of affairs for me. [laughter] one of the things i say is do you really care about people and i wont even take the pope because everyone here will will say well of course we do and then i say to my colleagues radio tv and journalists i say i actually think you care about viewers readers and listeners but if you cared about people you would care about them even if they werent engaging with your program. So the challenge is i actually think what most creative folks care about is the program or article or whatever is the product of their creativity. Its almost like art, right . Actually the audience is important to the extent that they are consumer of what i just created. I think one of the big shifts for the Media Business in general is to recognize that there is a rebalancing of that relationship. And that you actually have to care about people. So what does that mean . I used to work at pearson and it was Simon Schuster before that i just made the comparison in terms of what a tablet knows that a textbook can. A tablet knows what your social laugh is who you relate to who you interact with. It knows what you are passionate about in the form of your inches 10 things you are engaging with. It knows your Knowledge Graph and it knows what you know versus what you dont know into what extent. It knows what you are doing and therefore it can establish a activity graph