other companies putting information out about you. >> now here is the most important parts of that. i don't remember all the numbers but 60 percent of people don't go past the first search page and 95% don't go past the third. if you cannot get rid of it, at least berry it. >> but your loved ones might to. >> somebody truly motivated but the truth is most people would not. >> with the academic review boards future potential mothers in law. >> watch what you post on facebook. >> when i talk to you groups about this idea of talks in line is just don't be stupid. eric issam think before you write. this is a publication going out there maybe you can pull it back you cannot count on that. just because you pullback does not mean somebody else did not save it but the library of congress is keeping all public tweets civic that means if there is a dick which they would get the private ones also. >> but they truly believe that only their friends stem if there is the big data warehouse that is all you see. and when you to lead it is gone for cuba people learn the hard way with snap chat. feel the time to leave this is forever when the device crashes but it is not forever. >> one of the nice things about working with theresa is that she has of very deep and thoughtful knowledge of the way the children use the internet and how to be careful about that and what she has taught me is now still mercilessly and one of the points you always make with their own privacy hoodoos think they want to be private from? you. they don't think of bad at all day just want to be private and they don't care for ready else knows it. there is a lot do think about when you have kids that theresa speaks to a children's groups said is one of the best things about the book is parents should look at it if you have kids in this space or higher you might monitor. >> the lot if you are in the business community and of love to have you take away its the everything is taxable. i know you've read well but just understand you are a target and if it is stolen you could put your customers at rest. there was a recent revelation and investment company developing a psychological profiles of their clients for i can only imagine and what it said to identified said as a press cappers are others as a risk taker. so that group no longer exist with the psychological profile of every single client and preached in a stolen. think about those