He started to refurbish, but in electricity, and the market turned around. It had a lot to do with the trump touch. George ross is a long time trump advisor. He says its one of the best deals he ever made. I dont think its one; its the best. The best deal . Its the best deal ive ever seen and ive been in the deal business for 50 years. Anybody that can taking some for 1 million and turn it into 5 million in a term of 15 years is fantastic. The big projects trump favored before the corporate bankruptcies remained out of his reach. He lost credibility with the financial community. Richard seltzer, prominent new York Real Estate attorney. Banks were no longer loaning to him. He had defaulted on other loans, he sent companies that he owned into bankruptcy. The credit markets have tightened up on him. He had to change tactic. Now, he needed partners. I think it probably is a change in philosophy, because normally, i would have done everything 100 myself and now i have joint Venture Partners to do things. Partners to put up the money for projects like riverside south, a 77acre tractortrailers of land he was trying to develop for more than 15 years. It goes all the way from 72nd street to 59th street. Partners that took the debt, and gave him a 30 cut of the profit once it was sold. If you drive down the west side highway now, in very big bronze, almost goldlooking letters, you see trump on building, after building, after building, as if these were trump buildings. Lets go. Seltzer tangled with trump in court over a 4 Million Commission trump owed to realtor barbara corcoran. Hes a bully who takes advantage of people who have done a good job and he doesnt care. Bullies often believe they can get away with less than the truth. Part of bullying is making up your own truth and propelling it based on your i have mince. He awarded her damages, and saying the only damages were to trumps bruised ego. But the words of trumps name endured. Trump was a visionary in terms of the belief that he could license the name. Robert pasekoff, a branding expert, who studied the value of the trump name. You take an Apartment Building its not his. You didnt build it, someone else built it, theyre just cut a deal theyre going to franchise his name. The Square Footage on that being just went up 30 . Most of the buildings that has trump on it, he doesnt have any interest in. He became mark donalds. That was a developers paradise. No money, no risk, no involvement, no exposure of any kind and nothing but pure profit. After a sixyear absence from the forbes four hundred richest americans list, trump returned in 1996. The next year he released his bestselling book the art of the comeback. His renewed knack for making money in the mid90s allowed him to pursue his passions from the estate at maralag o, to new golf courses to the purchase of the Miss Universe pageant. Miss universe is great, beautiful women, and everything. Miss universe was a fun little adventure. Ill work out with her any time she wants. That had some notsofun moments, too. Alic alic Alicia Machado was reigning Miss Universe, in 1996, and stated a precedent, sheniesed needed to more weight. Trump often made comments about womens appearances. On Howard Sterns radio show in 2005. I would say these in the four or few of category. I view a person who is flat chetted is ve chested is very hard to be a ten. To the campaign trail. Look at that face, why would anyone vote for that . Can you imagine thats the face of our next president . I work round the clock. I want my blood sugar to stay in control. So i asked about tresiba®. Tresiba® ready tresiba® is a oncedaily, longacting insulin that lasts even longer than 24 hours. I want to trim my a1c. Tresiba® ready tresiba® provides powerful a1c reduction. Releases slow and steady. Works like your bodys insulin. When my schedule changes. I want something that delivers. Tresiba® ready i can take tresiba® any time of day. So if i miss or delay a dose, i take it when i remember, as long as theres at least 8 hours between doses. Once in use, it lasts 8 weeks without refrigeration. Twice as long as lantus®, which lasts 4 weeks. Tresiba® is used to control high blood sugar in adults with diabetes. Dont use tresiba® to treat diabetic ketoacidosis, during episodes of low blood sugar, or if you are allergic to any of its ingredients. Dont share needles or insulin pens. Dont reuse needles. The most common side effect is low blood sugar, which may cause dizziness, sweating, confusion, and headache. Check your blood sugar. Low blood sugar can be serious and may be lifethreatening. Injection site reactions may occur. Tell your doctor about all medicines you take and all your medical conditions. Taking tzds with insulins, like tresiba®, may cause serious side effects like heart failure. Your insulin dose shouldnt be changed without asking your doctor. Get medical help right away if you have trouble breathing. Fast heartbeat, extreme drowsiness, swelling of your face, tongue, or throat, dizziness, or confusion. Ask your doctor if youre tresiba® ready. Tresiba® ready well, the midnight headlight blind you on a rainy night steep grade up ahead slow me down makin no time. But i gotta keep rollin, for the mornin introducing the new turbocharged golf alltrack with 4motion® allwheel drive. Ooh, im driving my life away. Soon to be everywhere. Lookin for a better way. Ah, the time honored tradition watch theof yelling out your own plays and opinions. Want some . Im on a cleanse. Its four days of vegetables and raw food 54 is the mic sure, no one on the team can hear her but does that stop her . Check out of it not one bit. And much like coach hindsight over here, courtyard is all about the game. Eight men in the box is that a good thing . Not if we run the ball its not all finished. Umm. You wouldnt want your painter to quit part way. I think you missed a spot. So when it comes to pain relievers, why put up with just part of a day . Aleve, live whole not part. Painter you want this color over the whole house . Plumping surface cells for a dramatic transformation. Without the need for fillers. With olay, you age less. So you can be ageless. Olay ageless. Effective at a cellular level. Improve joint comfort. Cosamin. For joint health, its time to start believing again. Is it 14 . Yes. Five . It was 2002 and reality tv was the hot new thing. Do you use a life line . At nbc we hadnt had a big reality hit, so we were looking for ours. The first person who refuses to eat a bug loses immunity for their transcribe. Mark burnet, creator of the kr cbs megahit survivor, pitched his idea to nbcs jeff gaspin. He just kept reiterating survivor in the jungle of manhattan. So the pitch was more of a different form of survivor than it was, say, donald trump . Yes. In fact, the original pitch for the apprentice wasnt dependent on trump at all. The idea was to have a different ceo each season, so donald was going to be the first. That is if trump could be convinced to do it. Did trump have any concerns about whether it would be a success or absolutely. He going into this, was not a fan of reality television. He was very trepidations and extremely concerned about his image. Gaspen had concerns of his own. I knew donald was famous in new york, but i didnt know how he would translate to the rest of the country, so you know i was a little bit nervous about that new york personality. The apprentice could transform donald trump into a national celebrity; but only if Middle America could connect with the new york billionaire. Hello, everybody. When we got the rough cut for the first episode, it was fun, it was it was really entertaining. But it was the surprise toward the end of the show that shattered expectations. That would be me. When we got to the boardroom scenes, where donald brought all the contestants in and sort of gave them his opinion of their performance, thats when you knew you had something special. Youre sort of a disaster. I dont know whats going on. And take take offense. I dont take offense. Everyone hates you. The boardroom scenes were riveting, to the point they were only supposed to be a couple minutes of each episode and we expanded them. You took so much crap. Expanding them to fill about 1 sla 1 3 of every show. Pitting the cast members against each other, that was an art i truly think he created. He would be given a sense of who hated whom, or who was the hero of the task, but it was the way that he pushed everybodys buttons. He was the master puppetere in that boardroom of emotional manipulation. Audiences loved it, especially this. I have to say, youre fired. Youre fired. Youre fired. And then there was, as we nicknamed the cobra. Youre fired. Its just the its a you know like a copra is snapping. You know hes very expressive with his hands. It wasnt planned . No, it was not planned. From the moment it premiered, trump owned tthe apprentice i more ways than one. To get the billionaire on board, mark burnet had given him a hefty stake. Id be surprised if he made less than a couple hundred Million Dollars over it over the course of the whole series. It was the success nbc had hoped hello, everybody. Sfthe first season, an avera of 1 million per episode, and 28 million for the finale. Trump followed every tick of the nielson meter. Ive never seen anyone in the television industry. Ive been in it 20 years. Who cared as deeply about ratings, positive or negative as donald trump. He would call, and he was like we were number one again and even when we werent number one, he would call and say, were number one and i wouldnt correct him. But in his mind . If you were number one once, you were always number one. You had to tell him the bad news the ratings were dropping. Right. What was that like . It was absolutely horrible because he wanted me to continue to say it was the number one show on television, which it was, maybe six years ago. The show slumped but trump didnt, making event appearances, and promoting a revamped version of the show called celebrity apprentice. The longer the show lasted, the more it helped transform the new york builder into a professional brander. His brand really skyrocketed, and his ability to license his brand really skyrocketed. There was tremendous value to the name trump. The apprentice dvd, the computer game, a series of business seminars called Trump University, along with trump steaks, trump water, wine, even vodka. But for trump, it wasnt enough. After 14 seasons of the apprentic apprentice, he was seriously thinking about a promotion from king of reality television, to president of the United States. I think theres no question that apprentice took him to a different level of celebrity. No question. I dont think he could successfully run for president without his popularity from the apprentice. I love you. Look at that. I love you. Thank you very much. We wanted to talk to donald trump about success, celebrity, and his run for the presidency, but he declined repeated requests to be interviewed for this program. Ahead, Donald Trumps real life apprentices. Me always said before he coined the phrase on the a brent f apprentice, if we didnt do well, hed fire us like dogs. Hi my name is tom. Im raph. My name is anne. Im one of the real live attorneys you can talk to through legalzoom. Dont let unanswered legal questions hold you up, because were here, were here, and weve got your back. Legalzoom. Legal help is here. Legal help is here. Using 60,000 points from my chase ink card i bought all the framework. Wire. And plants needed to give my shop. A face. No one will forget. See what the power of points can do for your business. Learn more at chase. Com ink dont put off checking out your options until sixtyfive. See what the power of points can do for your business. Now is a good time to get the ball rolling. Consider an aarp Medicare SupplementInsurance Plan insured by unitedhealthcare insurance company. Like any of these types of plans, it could help you with outofpocket medical costs. Call now and request your free decision guide and explore the range of aarp Medicare Supplement plans. Start gathering the information you need. To roll into sixtyfive with confidence. We asked people to write down the things they love to do most on these balloons. Travel with my daughter. Roller derby. Now give up half of em. Do i have to . This is a tough financial choice we could face when we retire. But, if we start saving even just 1 more of our annual income. We could keep doing all the things we love. Prudential. Bring your challenges. These are Donald Trumps true apprentices. Children, donald junior, ivanka, and erik. All executive Vice President s in their dads business. All well educated, well spoken, and they say well raised. So you grew up with donald trump as your father. What was that like . Exciting. Surreal. Its fun, energetic. Hes a man who was incredibly warm and he was a man who taught us a lot of discipline and manners and work ethic and respect. I think i appreciate it much more today as a parent of three Young Children. I think when i was a teenager, i thought parenting just is something that happens, and now i realize how much work goes in to raising kids. For donald trump, the work of parenting had to fit in with the work of building his business. You always say your father made time for you on his own terms. 100 , thats what it was. It was fascinating. We got to see some really cool things and it instilled a lot of the love we have for him now. There was a pay phone at school and onre recess, id go there and call collect to his office. I was probably ten years old. Did you say, hi, this is ivanka . Collect. And he would pick up the phone every single time and hed put me on speaker fun. It didnt who was there. It was titans of industry, it was heads of countries. Donald trumps work was his life, and the natural message to his children was to love what you do and work hard at it. Echoing the advise ce he got fr his father, fred. Its probably the most consistent piece of advice he game me my whole love. He always said youll never succeed, youll never be able to compete at the highest level if you dont love what it is that you do. What trump love dod was build. Id be trailing along as a little kid and holding his hand as we were walking through construction sites whether we were pouring cement and weeding on bull dozers and heat let d drive through walls or whatever. So you werent playing basketball . How many fathers would let you jump on a d10 and drive through a wall. So how did people who grew up in grenich, and on fifth avenue, and went to fancy boarding schools and wintered in aspen and palm beach not grow into liettleed entitled or lazy adults . First there were ground rules. When why children were growing up, even when they didnt know what drinking was, id say no alcohol, no cigarettes, and no drugs. Every morning of our life, dont drink, dont do drugs. Without fail. I just felt it was important because ive seen so many brilliant Young Children of wonderful parents destroyed because they drank or they took drugs. They were also expected to earn their own money by working on Trump Properties from the bottom up. My first job was as a dock attendant. I was on docks, it was nice, but you were hooking up boats and sort of running around. It was a lot of fun making minimum wage and tips. Two years later the work got tougher. Before going into some landscaping and utilizing heavy equipment at 15 years old, im saying wait a minute, im holder, working much harder, throw no longer a tip comopponecomponent. I remember asking, why am i not making more, he said i thought you wouldnt and. Why would i pay you more if youre not willing to . That had effect on their personal lives, as well. How about when you brought home a date or boyfriend . I too fast smart to bring home a date or boimptdyfriend, s it. He was not my husband when i brought him home but ie was not going to subject boyfriends to the scrutiny of my father or mother for that matter unless i was 100 sure. Their mother, ivana was as driven and disciplined as their father. My mother, shes tough. She came from a communist czechoslovakia. They grab you by the shirt collar and you wouldnt get away with it. We were pretty good kids. We have a great relationship. Weve always had a great relationship. I think well go out to dinner tonight or something. When their parents split, the highly public sized divorce took its toll. Shes a special woman. She always will be. Where are you going to dinner . You didnt talk to your dad for a year or so. You can talk a little bit about why that was and how you felt as a listen, i think i was 12. Teenager . I was 12. You think youre a pan, youre starting to feel like you are, but you dont understand the way Everything Else works. It was a difficult time, certainly difficult reading about it in the papering every day on the way to school. I read this story about you that when you heard about it you and asked whether you were still going to be ivanka trump. I think i was digesting things and trying to understand as you know a 10 or 11yearold would the implications to me and my life and my relationship with minorities, individually and collectively. They now say the divorce changed the family dynamic. My siblings and i grew closer together. I developed a stronger relationship with my father, as well as with my mother. Youve said that in effect you were raised by your older brother, don. How so . You know dons my best friend in the world and i van vanka is. We spent the last 11 years all working together on the same projects. But working for trump isnt easy, even if its your left name, too. I used to love starting to work in the organization getting the call at 5 00 on a saturday, why arent you in the office. I am in the office. Hes like no youre not because i am. I tried. As well what if you dont do the job well . Well, then you dont last. Its very simple, had has an executive excellence. He coined the phrase, and he said if we didnt do well, hed fire us like dogs. Say hello to don. Erik has been all over the place making speeches. Erik and ivanka. Come on, they want you to walk over honey, come on. Along with Jared Kushner had become the top campaign lieutenants. Unusually prominent roles for family members. Congratulations, dad, we love you for much of this year, theyve been their fathers most effective surrogates. It is such an honor to be here for a man i lo