extraordinary video inside a cockpit as a plane falls from the sky. an unbelievable story of what happened to everyone onboard. this is "piers morgan tonight." good evening. with both sides spending billions of dollars, this election campaign isn't the most expensive in history it's also turning out to be the ugliest. tonight, we're seeing proof how far president obama and mitt romney will go to win in november. the latest attack ad from an obama super pac. obama is doubling down on its shots on bain capital. it's saying romney may have played a role in a woman's death. my guest frank rich, you're getting very angry about this as the days have worn on. i heard the distaning from the super pac and all this. the bottom line, this ad, and we'll see it in a moment, it basically says to the daz you'll viewer, mitt romney kills this guy's wife. that's what it says. they can flower it up any way they like. that's what they're saying. >> well, yes. and i guess the question it raises, given that there's so many legitimate issues about bain, about romney's taxes and business dealings, why this sort of desperate fictualization. and on the romney side, it doesn't have murder in it, but it's -- >> the welfare it's lies. >> it's lies and hypocrite call. what obama is being attacked for is exactly what romney wanted as governor of massachusetts. so the question is at what point do they become sort of silly and all becomes white noise, each of them drowning each other out. >> let's watch a little bit from the obama super pac ad. >> when mitt romney and bain closed the plant, i lost my health care and my family lost their health care. i don't know how long she was sick. i think maybe she didn't say anything because she knew he couldn't afford the insurance. and she passed away in 22 days. >> the casual viewer that sees this, left no doubt that somehow mitt romney's connected directly to this guy's wife's death. the reality is that mitt romney gave up day to day control of bain in 1999 to go run the salt lake olympics. this firm was shut down and made bankrupt as a result of the association with bain in 2002. at least 2 1/2 years later. but more importantly, the woman concerned, this man's wife who sadly died in 2006, that is five years after the plant shut down. five years. she didn't even go and get the diagnosis i think till a year before. so there's just this unbelievably tenuous lichk between mitt romney and this woman's death. and i think it's not just tenuous. i think it is a deliberate attempt to lie and smear about mitt romney. i find it contemptible. i'm really appalled. >> well, the ad cannot be defended. i mean, for all the reasons you say, it is essentially a fictualizatio in one from column a, one from column d and puts them together. the real question it raises -- i'm not sure it's an effecti ad. the real question it raises gwynn so much fodder the obama campaign could be using, it seems almost desperate in that context. >> they are trying to defend it. bill burg was on with wolf blitzer earlier. let's watch a little bit of this. >> make no mistake about that, but the truth is what this ad is about is what mitt romney wants his campaign to be about. >> yeah. i mean, it's what barack obama wants the campaign to be about, mitt romney's record at bain, which has perfectly valid areas to critique. did they lay off more people than jobs they created and so on? but to actually come out with something like this is grubby, dirty politics, i think. >> well, it takes the edge off legitimate ads. when romney ran against ted kennedy in 1994 for the senate, kennedy had very effective ads about bain with workers who had been, you know, lost their jobs, lost benefits and all the rest of it. so given all the material out there, i don't get it. on the other hand, the romney campaign lies about obama. it's sort of the pick your poison in the campaign. >> just this real kind of putrid environment in washington where their hatred for each other comes out now in this public forum as we start electioneering properly until november. it's really unpleasant. i think it misses the point of what the american people are looking for. they want bold positive leadership. they want to know the way out of the country's malaise. they don't want to see these pathetic playground squabbling arguments over really horrible stuff. >> well, i do think history shows negative ads can work. and negative ads can be effective in a good way because it does frame a big issue about the future of the country as well as about the content of a candidate. but this stuff does seem like playground material, precisely because it's all fictional and so small bore. at some point, i think people will tune it out. i don't think it will be decisive at all in the campaign. >> i agree with you. the welfare ad in its own way is just -- >> it's ridiculous. >> untrue, absurd. so it works both ways. i just found the obama-backed one particularly offensive, using a woman's death to try to smear an opponent. >> it's pretty low. >> when there's so little evidence to link him to any part of it i think is ludicrous. >> i want to play you something now, to do with the romney campaign stuff. >> it's like robin hood in reverse. it's romney-hood. >> we've been watching the president say a lot of things about me and my policies and they're just not right. if i could coin a term, it out of bounds obama-loney. >> it's pathetic, isn't it? >> you wonder how many people in a room conspired to come up with that brilliant -- >> this is not the white house correspondence dinner. you're not slow jamming with jimmy fallon. this is now a serious business. we are within three, four months of the election. people have to decide who's going to run the bigger super power in the world and all they're doing is cracking one-liner puns, coming out with poisonous attack ads. you wonder where is the big picture? where is the leadership america is crying out for? do you see or hear a vision for america? >> at least obama actually has policies that we know. some of them may be popular, some of them may be unpopular. one thing romney is doing is not coming up with specific policies about anything. so there's no big picture from them at all. and from obama, you know, the descent into romney hood is stupid anyway. as a slogan, it doesn't work and conveys the wrong message. >> the one area i would love to hear from both of them about is guns. >> good luck with that. >> there's a deafening silence on what i think is one of the big issues in america. we' had these two appalling shootings now in the space of three weeks. two of the ten worst mass shootings since/11 to put it in perspective. and yet i don't hear a word from either barack obama or mitt romney about what they actually intend to do, if anything, to try and make it even more difficult for crazy people to legally buy assault weapons and handguns to commit these atrocities. there's this terrible wall of conspirator yal silence. >> it's cowardice. obama has not as a national candidate ever been a strong proponent of more gun control measures. and of course, the republican party is essentially owned by the national rifle association, so it's just not going to happen. if you have these two mass killings that are horrific, also the sentencing of the tucson assassin, and none of that moves the needle in terms of the public, forget about the politicians. it's not as if the public is clamoring for it either. there are, of course, people who are advocates for gun control. >> even more disturbing to me is the public buys into this argument, always put out by the nra and the government and so on, if everyone had been armed in the place where these atrocities go on, then actually it would have all been fine. the shooter would get killed quickly. so everybody goes out and buys more guns. and so the volume of guns in circulation goes through the of radio and just carries on rising. and so you end up with just more and more weapons available to unstable to people at a time when there are ever more unstable people. >> i agree. but it's so built into this culture of this country. >> how do you change it, frank? you're a smart man. how do you change the culture so that at the very least you can start to put some kind of controls on these types of people legally buying assault weapons and so on. >> i honestly don't know. look at mike bloomberg. no one is more in favor of gun control. no one has more money to devote to the issue and campaign for it. he can't figure it out. he can't even get romney or obama to listen to him. >> they say nothing. >> they say nothing. they're afraid. >> what are they afraid of? >> a public that wants to have its guns. >> why don't you -- rather than just follow what the public are being told by people with the agenda. isn't being president or wanting to be president about leading? perhaps being a bit unpopular? obama has done it on gay marriage and issues like that. why doesn't he have the balls to do it on something like this? >> he just never has as a national candidate and it's a real defect in him. there's no question about it. and he can also sort of not feel the heat because he knows the other side is never going to lift a finger on the issue. >> well, it's not good enough. frank quickly, who's your current favorite for vp for romney? >> who i want? >> who you think it's most likely to be? soo. >> besides clint eastwood? i don't know, i think it's going to be one of the boring white guy? who? >> the most boring is portman but the second most boring is pawlenty. >> next, the founders of starbucks and twitter tell me what it takes to keep america great and they should know. this is $100,000. we asked total strangers to watch it for us. thank you so much, i appreciate it, i'll be right back. they didn't take a dime. how much in fees does your bank take to watch your money ? if your bank takes more money than a stranger, you need an ally. ally bank. no nonsense. just people sense. who dreamed she could fly. like others who braved the sky before her, it took a mighty machine, and plain old ingenuity to go where no fifth grader had gone before. ♪ and she flew and she flew, into the sky and beyond. my name is annie and i'm the girl who dreamed she could fly. powered by intel core processors. ♪ powered by intel core processors. that's a good thing, but it doesn't cover everything. only about 80% of your part b medical expenses. the rest is up to you. so consider an aarp medicare supplement insurance plan, insured by unitedhealthcare insurance company. like all standardized medicare supplement plans, they pick up some of what medicare doesn't pay. and save you up to thousands of dollars in out-of-pocket costs. call today to request a free decision guide to help you better understand what medicare is all about. and which aarp medicare supplement plan works best for you. with these types of plans, you'll be able to visit any doctor or hospital that accepts medicare patients... plus, there are no networks, and you'll never need a referral to see a specialist. there's a range of plans to choose from, too. and they all travel with you. anywhere in the country. join the millions who have already enrolled in the only medicare supplement insurance plans endorsed by aarp, an organization serving the needs of people 50 and over for generations... and provided by unitedhealthcare insurance company, which has over 30 years of experience behind it. call today. remember, medicare supplement insurance helps cover some of what medicare doesn't pay -- expenses that could really add up. these kinds of plans could save you up to thousands in out-of-pocket costs... you'll be able choose any doctor who accepts medicare patients. and you never need referrals. so don't wait. with all the good years ahead, look for the experience and commitment to go the distance with you. call now to request your free decision guide. this easy-to-understand guide will answer some of your questions, and help you find the aarp medicare supplement plan that's right for you. tonight, one of the most powerful ceo in the world. howard shultz who runs starbucks and jack dorsey, founder of my addiction, twitter. and his new inveng, square head. they're part of a partnership that may be taking the country by storm. show me. you and i were in a restaurant and you produced this out of your pocket like a weird magician. i was just on twitter then. i thought this guy is clearly a genius. what's the next thing? you said it's this. >> this is how we started. we started with a simple idea which is that everyone should be able to accept credit cards. we gave out these free credit card readers where people could swipe a card and the money would be put into their account the next day. ewith went up and up and up to larger merchants. it's a very simple idea. >> now we come to starbucks. the most successful coffee firm in the world. why have you gone from this? you're a smart guy. you clearly believe in this. why is this right for starbucks? >> over the past year or so when we introduced mobile payments at starbucks. we have never seen anything adopted so quickly. we're currently processing over a million payments a week already. and so we' been looking to see how we could significantly enhance that experience. we've been talking to every tech company about this. when i met jack and got underneath the square hood so to speak. we were so impressed with the level of entrepreneurial spirit, we could do something for the american consumer that could not be done before. this is going to be a break through moment not only for starbucks but -- >> if i sign up to square and i have one of these on me. i walk in and i say my name, they tap it into the ipad or whatever it is they have been the counter, up come my details, it's done. >> that's eventually it. we're starting much smaller, starting much simpler. so we're starting by carrying every single starbucks transaction. so all credit card transactions and debit card transactions, the mobile app. but also a new app called pay with square. it allows you to find the starbucks card, it has a bar code on it and it pays from the credit card that you link. so super simple, super easy. >> is the advantage that starbucks has more geeks per square foot of customers than any other company in america, other than apple. and just to understand what you just said. you've got to be pretty savvy. >> if i go to a starbucks, they're always using computers and mobile phones. this is a high-end crowd used to gadgetry. >> that's true, the fact is the phone has become a primary device of our life. it has replaced the pc. we're communicate on the phone, we're in social media and now commerce. >> how far does this square concept go. in ten years' time, if everything goes to your master plan, you're a man whose plans tend to work, what's the dream? >> we believe in simplifying the complex. simplifying communication, enabling everyone to speak their mind and share what's happening around them and participate in a global conversation. with square, we believe the technology needs to fade away so you can exchange the very personal approach. and that's what starbucks has focused on for over 40 years. the customer experience first. not just about what they're producing but it's also how. >> the cynics will say i've got phones, i've got ipads, computers, technology coming out of my ears. why can't i just use a credit card? which will get faster and all the rest of it. why do i need this in many i life? >> i think it's more added to what you can do. it's a tool that opens more doors. as these technologies ma sure, they become easier and easier and simpler to use and start with. and traditionally, technology is just really hard to understand and really hard to learn. but that's fading away. we're learning how to build clever interfaces, intuitive interfaces that really scale with the users. how many of your customers will potentially be using square to buy coffee. >> already 25% of all of our customers are using the starbucks card. and many of them have already evolved into the mobile payment. i think a large percentage of our customers over the next five years will be paying cashlessly. >> when you get to a stage where you can walk into a starbucks through the door and some thing will go off that recognizes who you are and your coffee is waiting as you get to the till. could that happen? >> i love that. >> star trek. why shouldn't it be like that? >> i wouldn't say that's not possible. but i think what i want to do is, we don't want to lose the human experience or the emotional relationship. we want technology to be a tool and a resource. i think people want that. >> let's take a break. i've got two addictions in life, starbucks coffee and twitter. you two addictive characters, tell me after the break how we're going to fix america's problem ps . you have about five minutes to do it. no pressure. so what i'm saying is, people like options. when you take geico, you can call them anytime you feel like saving money. it don't matter, day or night. use your computer, your smartphone, your tablet, whatever. the point is, you have options. oh, how convenient. hey. crab cakes, what are you looking at? geico. fifteen minutes could save you fifteen percent or more on car insurance. ♪ i want to go ♪ i want to win [ breathes deeply ] ♪ this is where the dream begins ♪ ♪ i want to grow ♪ i want to try ♪ i can almost touch the sky [ male announcer ] even the planet has an olympic dream. dow is proud to support that dream by helping provide greener, more sustainable solutions from the olympic village to the stadium. solutionism. the new optimism.™ ♪ this dream >> ground breaking of a new starbucks in augusta, georgia howard, you put your money where your mouth is. very powerful companies outsourcing all the jobs to china and so on to save money. it's a duty of care to the american people to bring some of that to america. you've done that. you could have opened this factory anywhere in the world. when we look at the election coming in november. we've had several conversations about the broken state of washington right now. we've got to make a choice. i mean, america has to decide in november, are they going to go with barack obama or mitt romney. who should they go with? what is the right call for america? >> i'm not here to call the presidency -- i appreciate the question. i would rephrase it perhaps a different way. i think america is so hungry and longing for authentic, truthful leadership and the question is who's going to bring that to us. i think we're living in a time in america where we all know and feel there's something deeply wrong, not only with our political system, but the direction of the country. the minorities on either side, the extremists have captured the agenda. and the people in the middle who are being silent have got to speak up. >> when i interview the olympic athletes, i see the personification of so many of them of the american dream at its best. then i interview the politicians, jabbering away at each other, point scoring, creating objects of things, missing the big picture. meanwhile, the edifice crumbles. jack, you're a young thrusting entrepreneur in america, very successful. what is the answer to america incorporated? >> we have to give people simple tools that they can define a new reality and a new destiny. i'm very proud of twitter and square in that sense in that twitter gives people a voice that can be heard around the world instantly. and square allows them to start a business and a passion. i've been thinking about it for a long time but i had so many excuses not to do it. >> moral capitalism, a phrase i'm a huge fan of. if you were suddenly making billions of squares, would you feel that sense of moral capitalistic duty to actually make as