americans have never been as obsessed with the world cup as they are now. social media could have a lot to do with that. i'm back now with carli lloyd, eva chin and rachel nichols. take a look at the twitter traffic during the portugal, usa match. twitter literally blew up with each goal. so why is this world cup different than any of the other world cups? why is twitter going crazy over it. >> i this i they need into each other. certainly have more people on twitter than before. it's growing every year. we're talking before about the communal experience. it's a great way to sort of share with your friends who might not be around with you are, feel like you're all watching it together. and again, because everybody in the country is basically rooting for the same team. it just makes that communal feeling more exponential. you might be watching an nfl game and on twitter following along with your chicago bears