better. i think they're equally paramount. it's the david beckham effect. like david beckham has the talent and also is not bad easy on the eyes. if you're the whole package like so many of these players are, i think they're also savvy in terms of endorsements and just being out there promoting themselves on social media. so it's a whole new age. i think the beauty of these men which again i will be the one to say it, i don't think it's any different from say he miss usa or victoria's secret. those are very different because sports, it's a very specific talent. but you know, at the same time, it's like -- it's not that different i think. >> his abs aren't that great. mine look like that in my dreams. rachelle, david beckham really did pave the way by joining the l.a. galaxy team. do you think this newfound soccer obsession is it lasting or a passing fad? >> do i think the mls major league soccer in the united