>> that was an interesting part of the balance i think of the television diet. that there was an attempt to explore deeper into the psyche of what makes us tick. but there was also, you know, a need to escape. >> i'm going to a beach barbecue. >> uh-huh. i can see what's going to heat up the coals. >> if there's any single phenomenon that's tilted the ratings books in abc's direction, it's t & a. at the cbs affiliates meeting he explained how these t & a shows are concocted. >> they take the clothes off three times. they get idea. and then they have to run three times. so they jiggle. they're all well-endowed. of course. and then they say, now, let's get three undressed scenes. and three jiggles. and write a script around it. >> there are some who will tell you t & a has peaked and is on its way out. abc has shows like "the love boat" and "three's company." >> jiggle tv referred to the fact that these were women who were, you know, who were, you know --