- going after this underserved audience of urban minority viewers and really ran with it. - i'm a new-millennium woman who will not be defined by traditional female roles, okay? - a lot of the networks built themselves up partially on african-american viewers. - ♪ shake it to the east, shake it to the west ♪ - the african-american shows indexed lower in terms of household income. - what? - so over the course of the decade, the networks started to move away from those shows. - i don't know about you people, but i'll be damned if i'm gonna let them destroy my neighborhood. - black creators felt used and abused. you made your money, you know, you built your audience on us, and now, you know, you're done.