cable stations out there, but you'll be able to talk directly to the astronauts. >> it brought this smart, very controversial comedy that black folks had never seen before that centered around their life experiences. >> who are you? >> i am the minister louis farrakhan. >> african americans composed 25% of fox's market. >> i always get trapped in the corner with somebody named bob. "hey, listen, martin, i just saw boys in the hood, all right? i didn't know, martin, i didn't know." >> they knew that they needed to capture this audience to grow. >> i guess you think you smart and cool. but if you think you getting a job here, you a damn fool, now get out. >> so they basically gave the black creators freedom to do whatever you want. just get the audience.