called yahoo! ♪ yahoo! ♪ >> yahoo! came in at just the perfect time. they literally made lists. it was just simply a listing. it was jerry and david's web listing. and they named it yahoo! after rednecks, yahoos. >> yahoo! was an exercise in organizing the internet. it quickly became the leading way to find things. it was a directory-based system. it wasn't a search-based system. the idea was to curate the whole web. >> wall street now values yahoo! at around $700 million even though the company is barely profitable. >> with the success of netscape and the growth of these digital upstarts, yahoo! there was this energy that was not all in seattle. >> it's not really silicon valley versus what's going on in redmond, washington. it's more mankind versus microsoft. so silicon valley is just one outpost against the evil empire to the north.