>> renn and ice cube, they write the rap, right? me and my boy yella get together and hook up a good beat we feel will go good with the rap and boom, there it is. platinum records. >> nwa at that point is the biggest hip-hop band there is. >> first time i heard nwa i was like, oh, that ice guy is all right, but the rest of this is garbage. that was pretty much the attitude initially of most people who were part of the new york hip-hop scene. ♪ nwa ain't sick to me ♪ ♪ dre ♪ ♪ step up to the door and get -- up ♪ >> the east coast kind of felt like, well, we invented hip-hop, you're not going to come in as the new kid and suddenly decide this is the thing. like the east coast is the home of hip-hop, and we're all going to have a say in where hip-hop goes. ♪ mad thinking about stomping ♪ ♪ i'm from the south bronx ♪ ♪ [ bleep ] compton ♪ >> you going to continue making a lot of money off of this, do you think? >> long as it's violence, it's going to be rap music, gangsta rap music, whatever. >> nwa was always too hot to hold. it had to splinter.