product of that labor has been found in supply chains across the world and quite possibly in the clothing worn by the top olympic official. >> reporter: china's olympic hero, eileen gu, appearing in a tv commercial set in xinjiang for the biggest sports wear company and maker of the olympic uniforms. as they wear their national olympic gear with pride, they use cotton from xinjiang, where china is accused of forcing hundreds of thousands of uighur muslims to work which the united states says is a bigger state crime. ben jing has denied the accusation. while the u.s. is banning all imports from xinjiang, trying to keep forced labor products out of american stores. >> companies that fail to address forced labor and other abuses in their supply chains face serious legal risks.