berea college only admits high performing low income students who have been excluded from our modern meritocracy. rich kids need not apply. you heard that right. berea will reject their applications. it doesn't want their money. this college is completely free. 98% of freshmen are pell grant recipients and come from families who earn an average of $28,000 a year. >> it's a radical ideology. >> these are some of the poorest kids in the country. >> had you heard of maria ahead of time? >> the president of berea, lyle rudolphs, believes this is one of the key ingredients to its success. >> no student feels stigmatized because all come from the same economic context. >> all students are required to work for the college at least ten hours a week.

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