baltimore. this city is unbelievable. great people, great culture, great culinary, it's a world-class city, and it's changed so much. >> hey, alan. >> yes. >> come here for a second. >> why did you hire him? >> they're the best in the state of maryland. >> did i just trip over a cue card? >> no. >> why did you hire alan? >> it takes a baltimore guy to sell baltimore. >> alan has a personal agenda for this campaign, and he's not shy about sharing it. >> he's trying to get people to come for a weekend or a woeek o three days, i'm trying to get people to come here forever. >> you can't have that unless he gets this first, because you got to try it. six months later in the spring of 2015, the campaign began. we were off and running in our modest quest to show the world