it's a bit of a tricky game but i certainly think she's savvy enough to understand how she's, i guess, marketing herself to the public in a way with the mystery. listen, we felt we knew michelle obama. go to sole cycle do carpool karaoke's imagine melania trump do push-ups on jimmy kimmel? doesn't compute. this is still a first lady we're learning about which is why i wrote the book. >> the "grab him by the pae" tape comes can out and next time we see her in a gucci pussy bow. what was that about? >> i have long believed no melania trump coincidences. a reason she wore that. subtle. not sure she thought people would pick up on it. a strange term but a legitimate fashion term. you know, was she signaling the women who were against her husband for what he did and said on those "access hollywood"