you would not be on instagram. it skews very heavily towards young people. and what juul did is it created an enormous up-welling of useful interest through its social media presence, which eventually became a viral fad where teens all over america felt juul egg was the thing to do. >> dr. jackler, i'm asking you to generalize but paint for me the picture of today's american youth who vams, what does he or she look like? >> you know it's interesting, if you think about the typical demographic of a smoking teenager, it tends to be blue colo collar working class demographic, the students who smoke are normally the marginalized kids, not necessarily superstars or in academics or sports. but vaping is different. it tends to be the affluent kids in the suburbs because it's expensive. if you get hooked on juul and