let's -- he's still holding back, is that the right strategy? >> probably, because he actually did try to engage donald trump one of his earlier reboots, trying to go after somebody who's not conservative enough and it didn't get him anywhere. what's the point? and i agree with you, wholeheartedly, ryan, that this isn't a fired-up jeb bush because the point of the big speech yesterday was kind of a popeye speech, he is who he is and he's not going to be somebody he's not and you know if like you said, if you want somebody who is going to be able to just throw thing as way by tossing to a commercial break after the apprentice, that's not a president. so, this is what he's gaming, you know, gaming out that he just has to be who he his because look in the debate he tried to be fiery tried to go after marco rubio and it backfired. >> all politicians have to perform. >> absolutely. he's burdened with something most politicians would like, which is 100% name recognition,