and without you on directv, because we can't get cable -- we're out in the middle of nowhere, we would not have known that storm is coming. >> that's what you said in the letter before the blackout, this is a life-saving channel. i've never seen a channel position itself that way. was it really appropriate to say this channel is about saving lives? >> i really think when you look at the weather channel overall, when you think about what happens before a storm, whether you're an emergency manager's office, local tv station, your first hint at what's to come is from the weather channel. >> that campaign didn't seem to work. directv dropped the channel anyway. do you have any sense what their motivations are? >> i'm not part of the executive committee that makes the decisions. obviously, there's money involved. >> you made a point in your letter and said this is not about a huge increase in fee. >> it's not. >> you said a penny? >> penny per subscriber. that's not a big deal. especially when it comes to