>> bad travel choice. >> now we got it. >> so they're selling their classic products by parodying classic literature and plays. with advertisers, six seconds can be mesmerizing. if you try to write something for 30 seconds or even a minute, it can really go bad in so many ways. >> i'm not sure i'd call that last one mesmerizing, but let me show you this one. co cody, i will let you have a shot at this. samsung put together a vine six-second loop. we'll let it repeat because you can barely tell it's repeating. take a look. somebody running across, and it makes you want to go for them. cody? >> it's a very well-executed stop motion vine. those are also very popular, and

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