>> how do you like it? >> reporter: i'm impartial on it. but i can see how it wouldn't be to everybody's tastes. matthew chance, cnn, moscow. >> impartial, that's hilarious. why russians are snatching up all things putin, what can the u.s. hopefuls learn from that to help sell their brand to the public? branding expert martha pease is here to talk about this. this is a fun segment to do with you. we wanted to start with donald trump. he seems to have a putin like branding edge, got a lot of products on the markets, ties, cologne as well. how do the other candidates compete against his brand? >> well, you're absolutely right, briana. nice to be here. trump has a lot -- a lot in common i think with how putin is approaching his electorate. now, you know, what putin's doing, it's such an interesting