company, london tradition. we're sell ging made in london product all around the world. >> when he started london tradition nearly 15 years ago, london's garment district had almost ground to a halt. low-labor costs in asia had undercut the sector. rather than trying to compete with the mass market, he shifted towards quality bespoke coats and jackets with an emphasis on a product being made in england. their best seller has its origins in british military history, made famous by field marshals and fictional bears. >> i realize, if i had to stay in business if i was to survive, i had to do sympathetic different. we changed the coat. we make it attractive for