incentivize vaccination is what we want to do. our protocols are built around that idea, let's be as safe as we can, not about punishments or disincentives. >> i saw you talked to reporters yesterday and said we shouldn't be paying attention to facebook and instagram. it raises the question how much is social media to blame for vaccine skepticism for some of these people, players, getting their information from social media on the vaccines rather than trusted scientific sources. >> i think that's our focus, you hit the keyword there, which is trusted scientific sources. we all know we look to influential people who we trust. again, that's what we do as patients, that's what we do as family members. we just want to make sure people have access to reliable and accurate scientific information. that's what we and the players association together are trying to provide to our players, coaches, and staff. >> how will you get them to put more weight on these trusted scientific sources rather than what they're week online?