cutter someone who doesn't have cable at all right now but who does want access to live news and, importantly live sports from espn. they're assuming these subscribers will have netflix and hulu and an antenna. but it's not a replacement for the cable bundle with hundreds of channels. it's important because of it's part of an e electrocution toward for more options. i can watch tv on my phone or the big screen tv. >> no cable box. how does it works? >> it streams through whatever device you have. they're adding more and more devices. dish is the first to do this but won't be the only one. i'm about to post a story on cnnmoney.com about how verizon, sony and directv are going to do this as well. it's a way to preserve the cable business model. this is a lucrative business model for companies like time warner which own cnn. the fact that the vast majority of american households pay for